Regional Sales Manager

Avalara is seeking a Senior Sales Executive to drive new business growth across the EMEA region. This is a strategic, high-impact role focused on acquiring mid-market and enterprise customers and expanding Avalara's footprint across a rapidly evolving tax and compliance landscape.

The ideal candidate will be an accomplished consultative seller, comfortable engaging with the Office of the CFO and other C-suite leaders to position Avalara’s multi-product tax compliance platform as a key enabler of digital transformation and global scale. Beyond regional expertise, this individual will possess or quickly acquire global tax domain knowledge, including U.S. sales and user tax, and understand how emerging technologies like Agentic AI are transforming automation, accuracy, and decision-making in compliance management.

Your Responsibilities:

• Drive net-new revenue growth by identifying, engaging, and closing new enterprise and mid-market clients across the EMEA region.
• Lead strategic sales engagements with C-level stakeholders, aligning Avalara’s value proposition with their operational and growth priorities.
• Position and sell Avalara’s multi-product suite, including eInvoicing, VAT, sales tax, cross-border compliance, and other automation solutions, as an integrated compliance platform.
• Demonstrate thought leadership on Agentic AI’s role in compliance, helping clients understand how intelligent, autonomous systems can enhance tax accuracy, monitoring, and global scalability.
• Develop territory and account strategies aligned with Avalara’s global growth goals and local market opportunities.
• Collaborate with marketing, alliances, and partner teams to drive localized campaigns, nurture the ERP (particularly SAP) and technology partner ecosystem, and accelerate pipeline growth.
• Provide market intelligence and customer feedback to influence Avalara’s product innovation and go-to-market strategies.
• Maintain current knowledge of the EMEA-region tax legislation and a working understanding of international indirect tax frameworks, particularly the U.S.

What You Need to Be Successful:

• Proven track record of success in complex, consultative B2B sales within SaaS, ERP, FinTech, or tax technology.
• 5+ years of experience in new business development with consistent quota attainment.
• Experience selling into the Office of the CFO, with strong executive presence and storytelling skills.
• Deep familiarity with ERP ecosystems, and how they integrate with compliance or finance solutions.
• Solid grasp of indirect tax and compliance automation in the EMEA region, with the ability to learn U.S. and global frameworks quickly.
• Awareness of or curiosity about Agentic AI, its business applications, and how AI-driven automation is reshaping compliance operations.
• Fluency in English required; a second European language is an advantage.
• Self-motivated, strategic thinker able to work independently and collaboratively in a global environment.
• Experience contributing to regional marketing and partner strategies is highly desirable.

Total Rewards:

• In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
• Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversity:

Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

About Avalara:

We’re defining the relationship between tax and tech. We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we’re a billion-dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.

We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.

Equal Opportunity Employer:

Supporting diversity and inclusion is a cornerstone of our company; we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national origin, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.