Senior Strategic Alliance Manager in City of London

You will grow strategic eCommerce partnerships that inspire Avalara's revenue growth and strengthen our position across Europe’s digital commerce landscape. Working with the Strategic Alliances, Sales, and Marketing teams, you'll design and build joint go-to-market initiatives that generate qualified opportunities and deliver revenue for Avalara. You will influence Avalara's presence within leading eCommerce ecosystems, creating long-term value for both partners and the wider business.

Responsibilities

• Recruit and grow eCommerce-focused partners across EMEA to expand Avalara's market presence and accelerate revenue growth.
• Support and complete regional go-to-market strategies with partners, build relationships at all levels to lead qualified sales pipeline.
• Build executive understanding and commitment on important partnership goals, securing strategic engagement from leadership across partner organisations.
• Be the primary contact to increase partner knowledge through proactive enablement, training, and effective management of sales, product, and commission-related enquiries.
• Act as the liaison between Avalara's sales teams and partners to foster collaboration, increase bookings, and exceed territory performance goals.
• Manage KPIs and performance metrics, identifying opportunities to enhance partner productivity and overall programme success.
• Lead partner marketing projects in collaboration with Partner Marketing Managers, creating impactful joint campaigns with strategic eCommerce and technology partners.
• Represent Avalara at industry events, conferences, and partner forums to promote our brand and strengthen relationships across the EMEA ecosystem.
• Some regional and international travel will be required. This is a hybrid role and you would need to travel to the Brighton or London office.

Qualifications

• Bachelor's degree.
• Must have 5+ years of partner/channel experience.
• Experience building partner marketing activities to and through the channel.
• Solid sales foundation with an optimistic personality.
• Ability to engage at the C-Suite and Executive level both internally and externally.
• Flexible with the ability to take ownership and an analytical, results-oriented approach to tasks and projects.
• Experience applying passion to daily tasks and longer-term projects.
• Competency with Salesforce, Office Suite, Atlassian/Jira a benefit.
• Collaborative and team-oriented attitude.
• Strong problem-solving capabilities.
• Additional languages desirable.

Avalara and AI

Avalara is an AI-first company: AI is embedded in our workflows, decision-making, and products. You will bring experience using AI and AI-related technologies, ready to thrive here. You will apply AI daily to business challenges—improving efficiency, contributing solutions, and driving results for your team, our company, and our customers. You will grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

What We’ll Take Care Of

• Total Rewards: In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
• Health & Wellness: Benefits vary by location but generally include private medical, life, and disability insurance.
• Inclusive culture and diversity: Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

Avalara is an Equal Opportunity Employer. Supporting diversity and inclusion is a cornerstone of our company; we welcome applicants regardless of race, color, creed, religion, age, gender, national origin, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.

We’re defining the relationship between tax and tech. We’re a billion-dollar business with a cloud compliance platform processing billions of API calls and tax returns yearly. We’re bright, innovative, and disruptive, and joining us means your career can grow with us.