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- Tasks: Lead innovative marketing campaigns and drive growth through data-driven strategies.
- Company: Join Avado, a dynamic leader in HR and L&D training.
- Benefits: Enjoy 25 days holiday, personal development tools, and a vibrant workplace culture.
- Why this job: Be at the forefront of transforming careers with cutting-edge marketing strategies.
- Qualifications: 5+ years in marketing with a knack for digital campaigns and analytics.
- Other info: Great Place to Workâ„¢ certified, promoting diversity and inclusion.
The predicted salary is between 47000 - 63000 £ per year.
Location: London Office (4 days a week in the office)
Hours: Full-time (37.5hrs)
Salary: £55,000 - £60,000 p.a
About Avado
At Avado, we believe all transformation starts with people. As a Platinum provider of CIPD training, we empower HR and L&D professionals to build the skills, mindsets, and capabilities needed for the future of work. Our programmes combine practical application, collaborative learning, and award-winning design to ensure our learners – and their organisations – can thrive and grow.
About the role
The role will report directly into our Chief Commercial Officer and is tailor-made for someone with a strong desire for growth and leadership in a performance marketing environment. You will be challenged daily with new and exciting projects, with creativity, experimentation and growth at the core of everything we do.
What you’ll do
- Develop, implement, and manage innovative digital marketing campaigns: Ensuring alignment with Avado's goals through comprehensive marketing strategies.
- Drive B2C (and B2B) lead generation via performance marketing: Utilise a data-driven approach for lead generation through optimisation of current marketing channels and exploration of novel avenues.
- Budget management: Overseeing the performance marketing budget while making informed operational and strategic decisions to ensure cost-effectiveness and maximise ROI.
- Write exceptional email and landing page copy: Create high-quality content for email marketing campaigns and landing pages to attract prospective clients, thereby increasing conversion rates.
- Constantly analyse and optimise campaigns for improvement: Continual evaluation and adjustment of campaign strategies based on derived insights and A/B testing of landing pages and email components.
- Provide evidence-based insights on market trends to inform strategic decisions: Conducting market research to identify industry trends and utilising that knowledge to inform strategic decision-making.
- Exploring growth opportunities: This involves taking initiatives to identify and evaluate potential markets, product and technology partnerships for expanding Avado’s footprint.
- Collaborate with various stakeholders: Liaise with different teams like sales, PR, creative agencies, etc. to ensure the successful implementation of each marketing campaign and alignment with Avado’s broader strategic plan.
What we’re looking for
- Minimum of five years of experience in marketing.
- Proven track record in managing effective digital marketing campaigns.
- Excellent command of written English and the ability to produce engaging copy.
- Extensive knowledge in lead generation and performance marketing.
- Strong analytical abilities and experience using data-driven insights for decision making.
- A keen interest in technology and generative AI.
What you’ll get:
- Holidays – 25 days plus bank public holidays, increasing by 1 day after 2 years and a further day after 4 years.
- A day off on or around your birthday.
- Cycle2Work scheme.
- Statutory pension and life assurance.
- Various opportunities to gain an immersive experience into various Avado products and proposition.
- On-demand access to our Pro Connect community.
- On-demand access to online benefits.
- Curated personal development and learning tools.
And… just for being here, we offer you a culture that’s created and nurtured by super smart people and underpinned by our values which guide our thinking, decisions and actions, creating a truly unique place to work.
By submitting your CV you understand that we have a legitimate interest to use your personal data for the purposes of assessing your eligibility for this role.
Marketing Manager employer: Avado
Contact Detail:
Avado Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up LinkedIn. The more people you know, the better your chances of landing that Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns and results. This will give potential employers a taste of what you can do and set you apart from the competition.
✨Tip Number 3
Prepare for interviews by researching Avado and its values. Understand their approach to digital marketing and be ready to discuss how your experience aligns with their goals. This shows you're genuinely interested and ready to contribute.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Avado. Don’t miss out on this opportunity!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Show Off Your Creativity: As a Marketing Manager, creativity is key! Make sure your application reflects your unique style and innovative ideas. Use engaging language and showcase your ability to think outside the box.
Tailor Your CV and Cover Letter: Don’t just send a generic CV! Tailor it to highlight your experience in digital marketing and lead generation. Mention specific campaigns you've managed and the results you achieved to grab our attention.
Be Data-Driven: We love numbers! Include any metrics or data that demonstrate your success in previous roles. Whether it's conversion rates or ROI, showing your analytical skills will make your application stand out.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Avado
✨Know Your Stuff
Before the interview, dive deep into Avado's mission and values. Understand their approach to digital marketing and how they empower HR and L&D professionals. This will not only show your genuine interest but also help you align your answers with their goals.
✨Showcase Your Creativity
As a Marketing Manager, creativity is key! Prepare examples of innovative campaigns you've led in the past. Be ready to discuss how you used data-driven insights to optimise these campaigns and drive results. This will demonstrate your ability to think outside the box.
✨Prepare for Collaboration Questions
Since the role involves liaising with various teams, think of instances where you've successfully collaborated with others. Highlight your communication skills and how you’ve integrated different perspectives to achieve a common goal. This will showcase your teamwork abilities.
✨Ask Insightful Questions
At the end of the interview, don’t shy away from asking questions! Inquire about Avado's future marketing strategies or how they measure the success of their campaigns. This shows that you're not just interested in the role, but also in contributing to the company's growth.
