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For Companies At a Glance
- Tasks: Lead innovative marketing campaigns and drive growth through data-driven strategies.
- Company: Join Avado, a leader in transforming HR and L&D through accredited training.
- Benefits: Enjoy 25 days holiday, competitive salary, and opportunities for professional development.
- Why this job: Be part of a dynamic team shaping the future of work with cutting-edge technology.
- Qualifications: 5+ years in marketing, strong writing skills, and a passion for performance marketing.
- Other info: Collaborative environment with excellent career growth potential.
The predicted salary is between 36000 - 60000 £ per year.
Location: London Office (4 days a week in the office)
Hours: Full-time (37.5hrs)
About Avado
At Avado, we believe all transformation starts with people. As a Platinum provider of CIPD training, we empower HR and L&D professionals to build the skills, mindsets, and capabilities needed for the future of work. In a world reshaped by AI and rapid change, we’re committed to developing future-ready people professionals through high-impact, accredited learning experiences. Our programmes combine practical application, collaborative learning, and award-winning design to ensure our learners – and their organisations – can thrive and grow. Our connected learning approach blends deep expertise, innovative technology, and a strong community of support. From early-career learners to experienced practitioners, we deliver real, measurable change that supports individual growth and business transformation.
Avado is part of the BlenheimChalcot portfolio – the UK’s leading digital venture builder – giving us access to a powerful network of innovation, investment, and expertise.
About the role
The role will report directly into our Chief Commercial Officer and is tailor-made for someone with a strong desire for growth and leadership in a performance marketing environment. You will be challenged daily with new and exciting projects, with creativity, experimentation and growth at the core of everything we do. As our Marketing Manager, you will not only be exercising your strategic thinking, creativity, and analytical skills, but you will also have the chance to grow and flourish into a broader leadership role. We will support your growth, developing your skills in creating game-changing strategies and using market insights to influence our high-impact campaigns. Equally importantly, you will align with our organisational values, which were defined by our people for our people, clients, learners, and partners.
What you’ll do
- Develop, implement, and manage innovative digital marketing campaigns: Ensuring alignment with Avado's goals through comprehensive marketing strategies. Coordination across different teams, integrating varied promotional activities, and tracking the success of campaigns are crucial aspects of this role.
- Drive B2C (and B2B) lead generation via performance marketing: Utilise a data-driven approach for lead generation through optimisation of current marketing channels and exploration of novel avenues. This will drive leads, conversions, and expand Avado's online reach.
- Budget management: Overseeing the performance marketing budget while making informed operational and strategic decisions to ensure cost-effectiveness and maximise ROI.
- Write exceptional email and landing page copy: Create high-quality content for email marketing campaigns and landing pages to attract prospective clients, thereby increasing conversion rates.
- Constantly analyse and optimise campaigns for improvement: Continual evaluation and adjustment of campaign strategies based on derived insights and A/B testing of landing pages and email components.
- Provide evidence-based insights on market trends to inform strategic decisions: Conducting market research to identify industry trends and utilising that knowledge to inform strategic decision-making.
- Exploring growth opportunities: This involves taking initiatives to identify and evaluate potential markets, product and technology partnerships for expanding Avado’s footprint.
- Collaborate with various stakeholders: Liaise with different teams like sales, PR, creative agencies, etc. to ensure the successful implementation of each marketing campaign and alignment with Avado’s broader strategic plan.
What we’re looking for
- Minimum of five years of experience in marketing.
- Excellent command of written English and the ability to produce engaging copy.
- Extensive knowledge in lead generation and performance marketing.
- Strong analytical abilities and experience using data-driven insights for decision making.
- A keen interest in technology and generative AI.
- The ideal candidate will possess a strong ability to grasp the dynamic digital marketing landscape, utilising existing and emerging technologies to achieve our marketing objectives.
What you’ll get
Lots of benefits including: Holidays – 25 days plus
Marketing Manager in London employer: Avado
Contact Detail:
Avado Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend marketing events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Show Off Your Skills
Create a portfolio showcasing your best marketing campaigns and projects. Whether it's a personal website or a LinkedIn showcase, let your work speak for itself. This is your chance to shine and demonstrate your creativity and analytical skills!
✨Ace the Interview
Prepare for interviews by researching Avado and understanding their values and goals. Be ready to discuss how your experience aligns with their mission and how you can contribute to their growth. Confidence and enthusiasm go a long way!
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Avado team.
We think you need these skills to ace Marketing Manager in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for marketing shine through! We want to see how excited you are about the role and how your experience aligns with our mission at Avado.
Tailor Your Content: Make sure to customise your application to reflect the specific skills and experiences mentioned in the job description. Highlight your expertise in digital marketing and lead generation, as these are key areas for us.
Be Clear and Concise: Keep your writing clear and to the point. We appreciate well-structured applications that get straight to the heart of your achievements and how they relate to the role of Marketing Manager.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Avado.
How to prepare for a job interview at Avado
✨Know Your Stuff
Before the interview, dive deep into Avado's mission and values. Understand their approach to digital marketing and how they empower HR and L&D professionals. This will not only show your genuine interest but also help you align your answers with their goals.
✨Showcase Your Creativity
Prepare examples of innovative marketing campaigns you've managed in the past. Be ready to discuss how you used creativity and data-driven insights to drive lead generation and improve conversion rates. This is your chance to shine!
✨Be Data-Driven
Since the role emphasises performance marketing, come equipped with metrics and results from your previous campaigns. Discuss how you’ve analysed data to optimise strategies and make informed decisions. Numbers speak volumes!
✨Collaborate Like a Pro
Highlight your experience working with cross-functional teams. Share specific instances where you collaborated with sales, PR, or creative agencies to implement successful campaigns. This will demonstrate your ability to work within Avado’s connected learning approach.
