At a Glance
- Tasks: Drive sales, build client relationships, and lead projects in the audio-visual production industry.
- Company: Dynamic production company with a strong presence in the UK and US markets.
- Benefits: Competitive salary, commission, share incentives, and company laptop provided.
- Other info: Opportunity for international travel and career growth in a vibrant industry.
- Why this job: Join a fast-growing team and make an impact in the exciting world of live events.
- Qualifications: Proven sales experience in production, strong technical knowledge, and excellent communication skills.
The predicted salary is between 60000 - 75000 £ per year.
Location: Poole, United Kingdom Salary: £60,000 - £75,000 + commission Position Type: Full Time (Permanent hire) Industry: Audio Visual
- Category
- Sales
- Job Summary
We are seeking an experienced Sales Director / Sales Partner to join our growing production company.
This is a senior, revenue-focused role for someone with strong existing client relationships, deep production industry experience, and the technical knowledge to confidently sell, quote, and support professional event production solutions.
The ideal candidate will understand both the commercial and technical sides of live production, with particular strength in professional audio systems.
They will be responsible for generating new business, developing long‑term client relationships, leading sales activity, and supporting projects from initial enquiry through successful delivery.
This role is suited to someone who wants to become a key part of an established UK company (and fast‑growing US operation), with the ability to grow client relationships across the UK and Europe.
Responsibilities
- Generate new business, develop active client relationships, and consistently bring revenue into the company.
- Use an established network of clients and industry contacts to create immediate and long‑term opportunities.
- Build and retain client relationships across the UK and Europe, supporting touring, corporate, and large‑scale event productions across multiple markets.
- Confidently sell, quote, design, and specify technical production solutions based on each client's needs.
- Manage assigned projects from initial enquiry through final delivery, taking full ownership of communication, preparation, execution, and profitability.
- Attend client meetings, site visits, production planning meetings, and events as required.
- Work closely with operations, warehouse, production, and crew teams to ensure projects are delivered successfully.
- Lead and manage the sales team, ensuring KPIs, revenue targets, reporting, CRM records, and client information are consistently maintained.
- Monitor project profitability and ensure jobs are quoted and managed effectively.
- Support the continued growth, structure, and professionalism of the sales department.
- Represent the company professionally and lead by example at all times.
Qualifications
- Proven senior‑level sales experience within production, touring, concerts, festivals, corporate events, or related sectors.
- Existing client base with the ability to generate immediate business opportunities.
- Strong technical understanding of professional audio and live production systems.
- Working knowledge of lighting, video, staging, rigging, and how production departments integrate during live event delivery.
- Excellent knowledge of d&b audiotechnik, Di Gi Co, and Shure is essential; deep understanding of d&b systems is particularly important.
- Ability to confidently discuss system design, deployment, workflows, and real‑world application of professional production equipment.
- Experience managing full‑service production projects is a major advantage.
- Strong communication, relationship‑building, organization, project management, and leadership skills.
- Proven sales management experience preferred.
- Comfortable taking full accountability from sale through delivery.
- Willingness to maintain full transparency with client information and company systems.
- Experience using Flex Rental Solutions, Google Workspace, and 8x8 preferred.
- Must be willing to travel internationally and attend events as required.
- Long‑term mindset with genuine interest in helping grow the company.
Benefits
- Share incentives available for the right candidate who proves themselves beyond all doubt.
- Company laptop provided.
- Candidate will be expected to install 8x8 on their personal mobile phone for company calls and communication.
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Sales Director in Bournemouth employer: AV Hiring USA
Join our dynamic production company in Poole as a Sales Director, where you'll thrive in a supportive work culture that values innovation and collaboration. We offer competitive salaries, share incentives for high performers, and opportunities for professional growth within a fast-expanding UK and US operation. With a focus on building long-term client relationships and delivering exceptional event production solutions, you'll play a pivotal role in shaping the future of our business while enjoying the benefits of a close-knit team environment.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Director in Bournemouth
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Director at AV Hiring USA, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including AV Hiring USA. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Director. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Director in Bournemouth
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for AV Hiring USA:When writing your cover letter, make sure to tailor your message specifically for AV Hiring USA. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at AV Hiring USA
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show AV Hiring USA that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show AV Hiring USA that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with AV Hiring USA’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
