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- Tasks: Lead performance marketing for mobile app acquisition and engagement, driving impactful campaigns.
- Company: Join Autotrader, the UK's top automotive marketplace, known for innovation and diversity.
- Benefits: Enjoy a competitive salary, share options, 28 days holiday, and flexible hybrid working.
- Why this job: Shape marketing strategy in a vibrant culture that values collaboration and continuous learning.
- Qualifications: Experience in performance marketing, data-driven strategies, and managing cross-functional teams required.
- Other info: Work remotely during set periods and enjoy comprehensive health and wellbeing support.
The predicted salary is between 43000 - 59000 ÂŁ per year.
Senior Performance Marketing Manager, Mobile Apps.
Join to apply for the Senior Performance Marketing Manager, Mobile Apps. role at Autotrader
Senior Performance Marketing Manager, Mobile Apps.
Join to apply for the Senior Performance Marketing Manager, Mobile Apps. role at Autotrader
About Us
You’ve probably heard of Autotrader, but do you know what we’re all about?
About Us
You’ve probably heard of Autotrader, but do you know what we’re all about?
We’re the UK’s leading automotive marketplace, a heritage brand, and a tech darling of the stock market. We bring together vehicle buyers and sellers to give them real choices. Cars may be what we\’re best known for but we’re also the place for pretty much everything else on wheels, from e-bikes to caravans.
In the automotive world, change is a constant, that’s why we take our job of untangling the complex car-buying journey very seriously.
At our core, we’re all about people. We go our own way while embracing diversity and celebrating our differences. We dedicate ourselves to the idea that we work better together.
Autotrader is a beautiful, surprising and vibrant place to work. We might not be for everyone, but we could be perfect for you.
About The Role
At Autotrader, we’re building a best-in-class performance marketing capability, one that drives measurable impact while connecting the right message with the right audience.
We’re looking for a Senior Performance Marketing Manager to join our growing Performance team, specifically focusing on mobile app acquisition and engagement and will shape how we grow and retain our mobile app user base through innovative, data-driven marketing across mobile-first channels such as Apple Search Ads and Google UAC.
You’ll be responsible for designing and executing cross-functional campaigns that support business goals, delivering results across the full funnel from awareness to activation and retention.
As the app marketing expert within the team, you’ll create and lead performance strategies that drive acquisition and engagement across key digital platforms. You’ll take ownership of planning and forecasting, working closely with product and commercial teams to align marketing plans with business priorities. With a hands-on approach to analysis, testing, and optimisation, you’ll use insight to refine targeting, messaging and channel mix to maximise ROI.
This role involves working cross-functionally with teams across CRM, SEO, data, and engineering, as well as managing external agency partners to deliver joined-up, impactful campaigns. You’ll also champion measurement and attribution frameworks that reflect real business outcomes, driving decisions through clear reporting and performance insight. This is a highly collaborative, commercially focused role with the opportunity to influence marketing strategy at a senior level and shape the future of app growth at Auto Trader.
What We’re Looking For
- Strong knowledge and experience in performance marketing with expertise in mobile-first channels such as Apple Search Ads and Google UAC.
- Proven experience leading data-led, commercially focused marketing strategies in a B2C environment.
- A record of driving customer acquisition, growth, and engagement through paid and organic performance channels.
- Strong analytical skills and commercial acumen with the ability to use data to shape strategy and report on ROI against KPIs.
- Experience managing budgets and optimising channel mix for scalable, efficient growth.
- Deep understanding of how digital channels work together across the full funnel, including CRM, SEO, search, and social.
- Excellent stakeholder management skills and experience influencing internal and external teams.
- Confidence in presenting plans, results and performance insight to senior leaders and cross-functional teams.
- Experience delivering integrated marketing campaigns in partnership with external agencies.
- Familiarity with app store ecosystems and app marketing best practices.
- A collaborative, proactive mindset with a passion for continuous learning and innovation.
Benefits
We’re offering a salary of £50,000 – £67,500 dependent on skills and experience, plus an additional 10% of your salary awarded to you in shares each year. These awarded shares will become yours in yearly instalments over the next three years, and you can choose to either sell them or keep them as shares.
You\’ll have 28 days holiday per year, and that\’s in addition to bank holidays and half day closures on Christmas and New Year\’s Eve.
That’s not all. You\’ll be enrolled in our pension scheme, where our standard contributions are 7% and employee contributions are 5%. We also have comprehensive private medical cover, enhanced family leave provisions, a car salary sacrifice scheme, share-save options, and much more.
We always want to give you the support you need and help prioritise your wellbeing, that’s why we provide access to 24/7 online GP and dentist, as well as specialist support for assisted fertility, gender dysphoria, menopause, period care plans and lots more.
On top of all that, our hybrid model, Connected Working, combines the best of both worlds – office and home working. You’ll have two fixed weekly office days for team collaboration and one more of your choice to suit your work-life balance.
Additionally, we have our remote-first periods at set times during summer and winter. During these periods, you can work remotely anywhere in the UK and from certain locations abroad.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
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Job function
Marketing and Sales
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Industries
Software Development
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Senior Performance Marketing Manager, Mobile Apps. employer: Autotrader
Contact Detail:
Autotrader Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Performance Marketing Manager, Mobile Apps.
✨Tip Number 1
Familiarise yourself with the latest trends in mobile app marketing, especially around Apple Search Ads and Google UAC. This knowledge will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the performance marketing space, particularly those who have experience in mobile apps. Attend industry events or join online forums to connect with others and gain insights that could set you apart from other candidates.
✨Tip Number 3
Prepare to discuss specific campaigns you've led that demonstrate your ability to drive user acquisition and engagement. Be ready to share metrics and outcomes that highlight your analytical skills and commercial acumen.
✨Tip Number 4
Showcase your collaborative mindset by thinking of ways you can work cross-functionally with teams like CRM, SEO, and data. Highlight any past experiences where you successfully managed relationships with external agencies to deliver impactful campaigns.
We think you need these skills to ace Senior Performance Marketing Manager, Mobile Apps.
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in performance marketing, especially with mobile-first channels like Apple Search Ads and Google UAC. Use specific metrics to demonstrate your success in driving customer acquisition and engagement.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the automotive industry and how your skills align with Autotrader's goals. Mention your experience in leading data-driven marketing strategies and your ability to work cross-functionally.
Showcase Analytical Skills: Emphasise your strong analytical skills in both your CV and cover letter. Provide examples of how you've used data to shape marketing strategies and report on ROI against KPIs in previous roles.
Highlight Collaboration Experience: Since this role involves working with various teams, make sure to highlight your experience in stakeholder management and collaboration. Share specific examples of successful integrated marketing campaigns you've delivered in partnership with external agencies.
How to prepare for a job interview at Autotrader
✨Showcase Your Mobile Marketing Expertise
Make sure to highlight your experience with mobile-first channels like Apple Search Ads and Google UAC. Be prepared to discuss specific campaigns you've managed and the results achieved, as this will demonstrate your capability in driving app acquisition and engagement.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, come equipped with examples of how you've used data to shape marketing strategies. Discuss how you measure ROI against KPIs and any tools or methodologies you use for analysis and optimisation.
✨Prepare for Cross-Functional Collaboration
This position involves working closely with various teams such as CRM, SEO, and engineering. Be ready to share experiences where you've successfully collaborated across departments to achieve common goals, showcasing your stakeholder management skills.
✨Present a Strategic Mindset
Articulate your approach to planning and forecasting marketing strategies. Discuss how you align marketing plans with business priorities and how you adapt strategies based on performance insights. This will show that you can think strategically and contribute to the company's growth.