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- Tasks: Create engaging copy for ads, emails, and landing pages while driving performance insights.
- Company: Join Autotrader, the UK's leading automotive marketplace, known for innovation and diversity.
- Benefits: Enjoy a competitive salary, share options, 28 days holiday, and hybrid working flexibility.
- Other info: Mentorship opportunities available for junior writers and access to continuous learning resources.
- Why this job: Make an impact in a vibrant culture that values creativity and collaboration.
- Qualifications: Experience in B2C copywriting, performance marketing, and agile methodologies is essential.
The predicted salary is between 28000 - 42000 £ per year.
Join to apply for the Senior Performance Copywriter role at Autotrader
Join to apply for the Senior Performance Copywriter role at Autotrader
Direct message the job poster from Autotrader
Senior Resourcing Partner at Auto Trader UK – we\’re hiring!
About Us
You’ve probably heard of Autotrader, but do you know what we’re all about?
We’re the UK’s leading automotive marketplace, a heritage brand, and a tech darling of the stock market. We bring together vehicle buyers and sellers to give them real choices. Cars may be what we\’re best known for but we’re also the place for pretty much everything else on wheels, from e-bikes to caravans.
In the automotive world, change is a constant, that’s why we take our job of untangling the complex car-buying journey very seriously.
At our core, we’re all about people. We go our own way while embracing diversity and celebrating our differences. We dedicate ourselves to the idea that we work better together.
Autotrader is a beautiful, surprising and vibrant place to work. We might not be for everyone, but we could be perfect for you.
About The Job
Based out of our Manchester campus, we’re looking for a senior copywriter who can craft compelling copy for digital ads, landing pages, email campaigns, and more. You\’ll drive creative iterations using performance insights to test new angles, formats, and CTAs weekly.
Collaborating closely with growth, paid media, design and the writing teams, you\’ll ensure messaging aligns with campaign goals. Mastering storytelling, you\’ll interpret data to create engaging hooks and refine messaging for higher conversion rates. You\’ll also build adaptable copy frameworks for personalisation and audience segmentation.
Championing agile marketing practices, you\’ll manage multiple tests, work in sprints, and pivot quickly based on results. Balancing brand voice and performance goals, you\’ll know when to push for direct response versus brand-building approaches. Additionally, you\’ll mentor junior writers and contribute to building scalable creative processes.
The ideal candidate will be able to weave storytelling into conversion-orientated messaging. You’ll be able to turn insights into action, move at pace without sacrificing quality, and adapt messaging based on real-time performance data. If you\’re ready to make an impact and thrive in a fast-paced environment, we can’t wait to hear from you!
Essential Criteria
What we\’re looking for
- Demonstrable experience in B2C advertising copywriting roles
- Proven success scaling paid media campaigns through iterative copy testing and optimisation.
- Knowledge of ad platform best practices (Meta, Google, TikTok, LinkedIn).
- Strong understanding of agile marketing methodologies, test matrices, and growth experiments.
- Performance copywriting expertise — can craft thumb-stopping headlines, irresistible hooks, and compelling CTAs.
- Able to embrace new technologies—such as AI—with a curious mindset and a passion for experimentation and continuous learning.
- Excellent collaboration skills — able to work at pace across cross-functional teams (teams could include growth marketers, designers, and product teams)
Though not essential, it would be a big plus if you had experience or exposure to any of the following:
- Data-literate — comfortable interpreting campaign metrics, A/B test results, and adjusting creative strategy accordingly.
- Experience in B2C tech, or fast paced marketplaces.
- Direct experience supporting product launches or new market entries.
- Familiarity with AI-driven tools for creative development and optimisation.
Benefits
We’re offering a salary of £35,000 – £50,000, plus an additional 10% of your salary awarded to you in shares each year. These awarded shares will become yours in yearly instalments over the next three years, and you can choose to either sell them or keep them as shares.
You\’ll have 28 days holiday per year, and that\’s in addition to bank holidays and half day closures on Christmas and New Year\’s Eve.
That’s not all. You\’ll be enrolled in our pension scheme, where our standard contributions are 7% and employee contributions are 5%. We also have comprehensive private medical cover, enhanced family leave provisions, a car salary sacrifice scheme, share-save options, and much more.
We always want to give you the support you need and help prioritise your wellbeing, that’s why we provide access to 24/7 online GP and dentist, as well as specialist support for assisted fertility, gender dysphoria, menopause, period care plans and lots more.
On top of all that, our hybrid model, Connected Working, combines the best of both worlds – office and home working. You’ll have two fixed weekly office days for team collaboration and one more of your choice to suit your work-life balance.
Additionally, we have our remote-first periods at set times during summer and winter. During these periods, you can work remotely anywhere in the UK and from certain locations abroad.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing, Public Relations, and Writing/Editing
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Industries
Software Development
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Senior Creative Copywriter employer: Autotrader
Contact Detail:
Autotrader Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Creative Copywriter
✨Tip Number 1
Familiarise yourself with Autotrader's brand voice and values. Understanding their approach to storytelling and how they engage with their audience will help you tailor your conversations during interviews.
✨Tip Number 2
Showcase your knowledge of performance copywriting by preparing examples of successful campaigns you've worked on. Be ready to discuss how you used data to inform your creative decisions and the results achieved.
✨Tip Number 3
Network with current or former employees of Autotrader on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial during your application process.
✨Tip Number 4
Prepare to discuss agile marketing methodologies in detail. Be ready to explain how you've implemented these practices in past roles, as this is a key aspect of the Senior Creative Copywriter position.
We think you need these skills to ace Senior Creative Copywriter
Some tips for your application 🫡
Understand the Role: Before you start writing, make sure you fully understand the Senior Creative Copywriter role at Autotrader. Pay attention to the key responsibilities and required skills mentioned in the job description.
Tailor Your CV: Customise your CV to highlight relevant experience in B2C advertising copywriting and performance copywriting. Use specific examples that demonstrate your success in scaling paid media campaigns and your understanding of agile marketing methodologies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your storytelling ability and how it aligns with Autotrader's mission. Mention your familiarity with ad platforms and your passion for using data to drive creative decisions.
Showcase Collaboration Skills: In your application, emphasise your collaboration skills and experience working with cross-functional teams. Provide examples of how you've successfully worked with designers, marketers, and product teams to achieve campaign goals.
How to prepare for a job interview at Autotrader
✨Showcase Your Copywriting Skills
Prepare a portfolio that highlights your best work, especially pieces that demonstrate your ability to create compelling copy for digital ads and landing pages. Be ready to discuss the thought process behind each piece and how it contributed to campaign goals.
✨Understand Autotrader's Brand Voice
Familiarise yourself with Autotrader's tone and style. During the interview, reference how you can adapt your writing to align with their brand voice while still achieving performance goals. This shows that you’re not just a good writer, but also a strategic thinker.
✨Discuss Data-Driven Decisions
Be prepared to talk about how you've used data to inform your copywriting in the past. Share specific examples of how you’ve interpreted campaign metrics or A/B test results to optimise copy and improve conversion rates.
✨Emphasise Collaboration Skills
Since the role involves working closely with cross-functional teams, highlight your experience collaborating with designers, marketers, and other writers. Discuss how you’ve successfully navigated team dynamics to achieve common goals, showcasing your teamwork abilities.