At a Glance
- Tasks: Revolutionise vehicle sales with Braze by designing personalised customer journeys.
- Company: Join Autotrader, a leader in the automotive industry.
- Benefits: Enjoy flexible working, comprehensive medical cover, and shares in the company.
- Other info: Dynamic role with opportunities for professional growth and development.
- Why this job: Make a real impact on customer engagement through innovative marketing automation.
- Qualifications: Expertise in Braze and experience in multi-channel marketing strategies.
The predicted salary is between 55000 - 70000 € per year.
Autotrader is seeking a Senior Marketing Automation Manager to revolutionize the vehicle sales process. The role demands expertise in Braze, where you'll architect automation engines that deliver timely, personalized messages to customers.
Key responsibilities include:
- Designing complex multi-channel journeys
- Leading A/B testing frameworks
- Conducting audits for data quality
With a salary range of £55,000 - £70,000 plus shares, this position also includes perks such as flexible working arrangements and comprehensive medical cover.
Senior Braze Automation Architect — CRM Journeys employer: Autotrader
Autotrader is an exceptional employer that champions innovation and personal growth, particularly in the dynamic field of marketing automation. With a strong focus on employee well-being, we offer flexible working arrangements and comprehensive medical cover, fostering a supportive work culture that encourages collaboration and creativity. Join us to be part of a forward-thinking team where your expertise in Braze will not only shape customer experiences but also advance your career in a thriving industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Braze Automation Architect — CRM Journeys
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those who work with Braze or in marketing automation. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your previous work with automation engines and multi-channel journeys. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on A/B testing frameworks and data quality audits. Be ready to discuss how you've tackled these challenges in the past and how you can apply that knowledge at Autotrader.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Braze Automation Architect — CRM Journeys
Some tips for your application 🫡
Show Off Your Braze Skills:Make sure to highlight your experience with Braze in your application. We want to see how you've used it to create personalised customer journeys and any cool automation projects you've led.
Be Specific About Your Achievements:When detailing your past roles, focus on specific achievements. Did you lead a successful A/B testing framework? Share the results! We love numbers and real-life examples that showcase your impact.
Tailor Your Application:Don’t just send a generic CV and cover letter. Tailor your application to reflect the key responsibilities mentioned in the job description. Show us how your skills align with what we’re looking for!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Autotrader
✨Know Your Braze Inside Out
Make sure you’re well-versed in Braze and its functionalities. Brush up on how to design multi-channel journeys and the latest features that can enhance customer engagement. Being able to discuss specific examples of your past work with Braze will show your expertise.
✨Showcase Your A/B Testing Skills
Prepare to talk about your experience with A/B testing frameworks. Have a couple of case studies ready where you successfully implemented tests, what metrics you tracked, and how it impacted the overall marketing strategy. This will demonstrate your analytical skills and understanding of data-driven decisions.
✨Emphasise Data Quality Audits
Since conducting audits for data quality is a key responsibility, be ready to discuss your approach to ensuring data integrity. Share any tools or methodologies you’ve used in the past to maintain high-quality data, as this will highlight your attention to detail and commitment to excellence.
✨Be Ready for Scenario Questions
Expect scenario-based questions that assess your problem-solving abilities. Think about potential challenges in automating customer journeys and how you would tackle them. This will help the interviewers see your critical thinking skills and how you handle real-world situations.
