At a Glance
- Tasks: Lead the design of automated marketing journeys using Braze to enhance customer engagement.
- Company: Join Autotrader, the UK's leading automotive marketplace, known for innovation and diversity.
- Benefits: Competitive salary, share options, 28 days holiday, and comprehensive health benefits.
- Other info: Enjoy a hybrid work model with opportunities for remote work and excellent career growth.
- Why this job: Make a real impact in transforming vehicle buying and selling with cutting-edge marketing automation.
- Qualifications: Expertise in Braze, Liquid scripting, SQL, and a passion for technical marketing solutions.
The predicted salary is between 55000 - 70000 £ per year.
About us
You've probably heard of Autotrader, but do you know what we're all about? We're the most trusted, most visited automotive marketplace in the UK. A heritage brand and a tech innovator. We bring together vehicle buyers and sellers to give them real choices. Cars may be what we're best known for but we’re also the place for pretty much everything else on wheels, from e-bikes to caravans. In the automotive world, change is a constant, that’s why we take our job of untangling the complex car-buying journey very seriously. At our core, we’re all about people. We go our own way while embracing diversity and celebrating our differences. We dedicate ourselves to the idea that we work better together. Autotrader is a beautiful, surprising and vibrant place to work. We might not be for everyone, but we could be perfect for you.
About the role
At Autotrader, we’re transforming the way people buy and sell vehicles, and marketing automation is at the heart of that journey. We’re looking for a highly technical Senior Marketing Automation Manager with deep Braze expertise to architect the automation engine behind our CRM. Instead of just broadcasting campaigns, you will design smart, automated journeys, define optimal data structures, and optimise our global Braze Canvases to ensure we deliver the right message at the exact right moment. You will translate complex lifecycle plans into automated, trigger-based journeys, owning the technical setup and optimisation of Braze Canvases. Acting as the technical lead, bridging the gap with our Data and Engineering teams, you will define data schemas, identify crucial User Attributes, and resolve API or event-level issues to keep our automation running cleanly. You will also build sophisticated Liquid logic to power real-time, dynamic personalisation, drastically reducing our reliance on static templates. In addition to building journeys, you will lead the implementation of robust A/B testing frameworks and control groups within Braze to measure and report on true incremental lift. To maintain high standards, you will conduct regular audits of our Braze setup to ensure naming conventions, data quality, and performance standards remain flawless. Finally, you will act as the internal expert, helping wider marketing and product teams understand the architecture, capabilities, and data logic behind our customer communications.
What we’re looking for
- You have strong experience utilising Braze to build, scale, and optimise complex, automated multi-channel journeys.
- You possess expert knowledge of Liquid scripting, including advanced logic tags, filters, and the manipulation of nested JSON structures for dynamic content.
- You bring strong SQL skills in Snowflake or BigQuery for audience validation, data interrogation, and rigorous QA.
- You are comfortable working with REST APIs and Webhooks, including reading technical documentation and testing payloads in tools like Postman.
- You have experience defining Custom Events and User Attributes, with a sharp technical understanding of data types and how they impact journey triggering.
- You possess a logic-first approach and genuinely enjoy structuring complex workflows, fixing payloads, and perfecting Liquid logic more than writing creative copy.
Desirable
- Braze Certified Practitioner and/or Braze Certified Marketer.
- Familiarity with CDP tools and how they integrate into a broader growth marketing ecosystem.
Benefits
We’re offering a salary of 55,000 - 70,000 dependent on skills and experience, plus an additional 10% of your salary awarded to you in shares each year. These awarded shares will become yours in yearly instalments over the next three years, and you can choose to either sell them or keep them as shares. You'll have 28 days holiday per year, and that's in addition to bank holidays and half day closures on Christmas and New Year's Eve. That’s not all. You'll be enrolled in our pension scheme, where our standard contributions are 7% and employee contributions are 5%. We also have comprehensive private medical cover, enhanced family leave provisions, a car salary sacrifice scheme, share-save options, and much more. We always want to give you the support you need and help prioritise your wellbeing, that’s why we provide access to 24/7 online GP and dentist, as well as specialist support for assisted fertility, gender dysphoria, menopause, period care plans and lots more. On top of all that, our hybrid model, Connected Working, combines the best of both worlds – office and home working. You'll spend a minimum of 3 days a week in the office with your team, focused on collaboration and connection. Additionally, we have our remote-first periods at set times during summer and winter. During these periods, you can work remotely anywhere in the UK and from certain locations abroad.
Senior Marketing Automation Manager in Manchester employer: AutoTrader UK
Autotrader is an exceptional employer that prioritises collaboration and innovation within a vibrant work culture. With a strong focus on employee wellbeing, we offer competitive salaries, generous share options, and comprehensive benefits including private medical cover and flexible working arrangements. Our commitment to diversity and personal growth ensures that every team member can thrive while contributing to our mission of transforming the automotive marketplace.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Automation Manager in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for AutoTrader UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like AutoTrader UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with AutoTrader UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at AutoTrader UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Automation Manager in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AutoTrader UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of AutoTrader UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about AutoTrader UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at AutoTrader UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at AutoTrader UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At AutoTrader UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
