At a Glance
- Tasks: Lead and inspire a diverse team to grow our franchise network across the UK and Ireland.
- Company: Join Autosmart, an award-winning market leader with ambitious growth plans.
- Benefits: Competitive salary, annual car allowance, generous holiday, and comprehensive training.
- Other info: Frequent travel across the UK and Ireland; excellent career development opportunities.
- Why this job: Make a real impact by supporting franchisees and driving sales growth.
- Qualifications: Proven B2B sales experience and outstanding communication skills required.
The predicted salary is between 60000 - 80000 £ per year.
Do you have a track record of developing and growing franchise networks? Looking for a sales leadership role that's genuinely different?
At Autosmart, we're not just another manufacturer.
We're an award-winning market‑leading success story with ambitious growth plans, significant investment behind us, and a franchise network at the heart of everything we do.
In the last three years alone, we have
- Invested £35 million in a state‑of‑the‑art manufacturing hub
- Expanded our franchise network in the UK & Ireland
- Been named “International Superbrand” at the British Franchise Association Awards
- Achieved “Very Good to Work For 2024” accreditation from employee engagement specialists, Best Companies two years in a row
Our franchisees are independent business owners who have invested in their futures with Autosmart.
Their success drives our success, which is why we're looking for an exceptional UK & Ireland Sales Manager to help strengthen, support and grow our franchise network.
This is a highly visible leadership role where you will lead a diverse team of Regional Business Managers and Sales Development Managers with the aim of supporting franchisees to succeed in their professional and personal goals whilst achieving Autosmart’s vision.
Through your management and coaching, the Regional Business Managers will build, foster and embed a culture of trust, collaboration and performance with franchisees.
Through our field‑based showroom training programme, you'll gain first‑hand experience of the Autosmart business before using that insight to coach, mentor and develop your team to deliver outstanding results.
Reporting to the UK & Ireland Managing Director, you'll spend significant time in the field, supporting Regional Business Managers and franchisees alike.
You'll play a key role in driving sales overhead as a percentage of sales, expanding national and regional accounts, gathering valuable market intelligence, and contributing to the wider strategic direction of the business.
Just as importantly, you'll be a trusted partner to our franchise network, building strong relationships, championing their success, and acting as a vital link between franchisees and Autosmart HQ.
Please note: This role involves frequent travel across the UK and Ireland.
What we offer
- Competitive executive salary and benefits package – we would be keen to discuss this with you.
- Annual car allowance of £9,240
- Comprehensive company‑wide training and development programme
- Company laptop and mobile phone
- 25 days’ holiday plus bank holidays
- Generous contributory pension scheme
- Non‑contributory private healthcare
- Life assurance at three times salary
- Employee assistance programme
- Staff purchases – take‑home products for free
- What you’ll be doing
- Completing a comprehensive field‑based training programme in a mobile showroom
- Nurturing and inspiring a large franchise network across the UK and Ireland
- Driving sales growth across the UK and Ireland through strategic use of market data and insights
- Setting, managing and delivering national and regional sales and overhead budgets
- Establishing franchisee performance benchmarks and policies
- Leading, coaching and developing a team of Regional Business Managers to maximise performance
- Creating and embedding clear, transparent sales processes and ways of working
- Supporting franchisee recruitment and network growth
- Presenting sales performance and business insights regularly at Board level
- What you’ll bring
- Outstanding communication and relationship‑building skills
- Proven B2B sales experience within a relevant sector such as construction, automotive, vehicle sales or similar
- Ideally, experience working within a franchise environment
- Experience managing and influencing diverse stakeholder groups
- Adaptability, resilience and personal flexibility
- Strong commercial awareness with the ability to think strategically and make complex decisions
- Excellent organisational and time‑management skills
- Self‑motivation, drive and a positive, can‑do attitude
If you’re an inspiring sales leader who enjoys developing people, building lasting relationships and helping business owners succeed, we’d love to hear from you.
Apply today.
- Application closing date: 28th July 2026
- #J-18808-Ljbffr
Country Manager in Lichfield employer: Autosmart International Ltd
At Autosmart, we pride ourselves on being an award-winning market leader with a strong commitment to employee development and a vibrant work culture. Our comprehensive training programmes, competitive benefits, and focus on nurturing franchisee success create an environment where you can thrive both personally and professionally. Join us in a role that not only drives sales growth but also fosters meaningful relationships within our franchise network across the UK and Ireland.
Contact Details:
Autosmart International Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Country Manager in Lichfield
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Country Manager at Autosmart International Ltd, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Autosmart International Ltd. Tailor your message to explain why you’re drawn to them and how you can contribute as a Country Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Country Manager in Lichfield
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Autosmart International Ltd:When writing your cover letter, make sure to tailor your message specifically for Autosmart International Ltd. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Autosmart International Ltd
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Autosmart International Ltd that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Autosmart International Ltd that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Autosmart International Ltd’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
