At a Glance
- Tasks: Lead creative strategy and production for high-impact video ads across multiple platforms.
- Company: Join AutoReel, a fast-growing AI-powered platform revolutionising real estate marketing.
- Benefits: Competitive salary, flexible work environment, and the chance to shape a growing team.
- Other info: Fast-paced environment with opportunities for significant career advancement.
- Why this job: Be at the forefront of innovation, driving growth in a dynamic startup atmosphere.
- Qualifications: Proven experience in scaling brands through performance creative and strong leadership skills.
The predicted salary is between 60000 - 80000 € per year.
If you have not directly led performance creative that scaled a brand from low–mid 7 figures to 8 or 9 figures in revenue, this role is not a fit. If you have, and want the next big growth + scale challenge, read on.
About AutoReel
AutoReel is the leading AI-powered platform that transforms real estate listing photos into cinematic property videos in minutes. We serve thousands of users — from independent agents to major brokerages. Our platform enables real estate professionals (realtors, brokers, real estate photographers and media companies) to create professional property videos without the high cost and time associated with traditional video production. We’re a small, fast-moving team that ships constantly, with the leadership team from world-class companies such as Facebook, Instagram, and Snapchat. We’re scaling rapidly and need a creative leader who can build the creative engine that fuels our paid growth across Meta Ads, YouTube, and beyond.
About the Role
We’re looking for a Head of Performance Creative to own the creative strategy and production behind AutoReel’s paid acquisition. This is a hands-on leadership role where you’ll build the systems, build and manage a lean team (primarily offshore), and personally own the creative ads output that powers our growth. You’ll be responsible for producing 50-100+ video ads per week across channels, building scalable creative testing frameworks, and integrating AI tools into every stage of the workflow. This needs to be a thoughtful, scalable system that can support scaling up to 100-500 creatives weekly if needed. You understand how Meta and TikTok algorithms reward creative, and you know how to turn that knowledge into lower CPAs and higher ROAS. This isn’t a “big team, big budget” role. It’s a “scrappy, high-output, build-the-machine” role at a startup that’s growing fast and competing hard.
What You’ll Do
- Own performance creative strategy: Set the creative direction and testing roadmap on Meta. You’ll decide what gets made, why, and how we measure success.
- Build and run the creative engine: Design the workflows, templates, feedback.
Senior Creative Strategist employer: AutoReel
AutoReel is an exceptional employer for those seeking to make a significant impact in the fast-paced world of AI-driven creative strategy. With a dynamic work culture that encourages innovation and agility, employees benefit from hands-on leadership and the opportunity to shape the future of real estate marketing. The company offers unique growth opportunities, allowing team members to develop their skills while working alongside industry veterans from top tech companies, all within a supportive environment that values creativity and results.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Creative Strategist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially any performance creative you've led. Make it easy for hiring managers to see how you can scale brands and drive results.
✨Tip Number 3
Prepare for interviews by researching AutoReel and understanding their platform. Be ready to discuss how your experience aligns with their needs, especially around building creative strategies that drive growth.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Senior Creative Strategist
Some tips for your application 🫡
Showcase Your Experience:Make sure to highlight any previous roles where you've led performance creative that scaled a brand significantly. We want to see your journey and how you’ve contributed to growth, so don’t hold back on the details!
Be Creative in Your Application:Since this is a creative role, let your personality shine through in your application. Use engaging language and maybe even a unique format to stand out. We love creativity, so show us what you’ve got!
Tailor Your Approach:Read the job description carefully and align your skills and experiences with what we’re looking for. We appreciate when applicants take the time to connect their background with our needs—it's all about making that connection!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy—just a few clicks and you’re done!
How to prepare for a job interview at AutoReel
✨Know Your Numbers
Make sure you can talk confidently about your past successes in scaling brands. Be ready to share specific figures and strategies that led to significant revenue growth, especially if you've taken a brand from low to mid 7 figures up to 8 or 9 figures.
✨Showcase Your Creative Process
Prepare to discuss your approach to performance creative. Highlight how you build creative testing frameworks and integrate AI tools into your workflow. Bring examples of your work that demonstrate your ability to produce high-quality video ads efficiently.
✨Understand the Platforms
Familiarise yourself with Meta Ads and TikTok algorithms. Be prepared to explain how you leverage these platforms to achieve lower CPAs and higher ROAS. Showing that you know what makes content successful on these channels will set you apart.
✨Emphasise Your Leadership Style
Since this role involves building and managing a lean team, be ready to discuss your leadership style. Share examples of how you've successfully led teams in fast-paced environments, particularly in startups, and how you foster creativity and productivity.
