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For Companies At a Glance
- Tasks: Lead our marketing strategy and create engaging content to boost brand awareness.
- Company: Join AutoProtect Group, a trusted partner in the automotive insurance industry.
- Benefits: Enjoy 28 days annual leave, company events, and a comprehensive benefits package.
- Why this job: Make a real impact in a dynamic environment while growing your marketing career.
- Qualifications: 5+ years of marketing experience, strong copywriting skills, and team leadership abilities.
- Other info: Collaborative culture with opportunities for personal and professional growth.
The predicted salary is between 42000 - 84000 £ per year.
AutoProtect Group have an exciting opportunity for a dedicated Group Marketing Manager to join us in the Marketing Department in Harlow, Essex. Here at AutoProtect Group we're proud to employ great colleagues who are passionate about their roles. We recognise everyone has different needs, considerations and aspirations.
Who We Are
AutoProtect Group supplies value-added insurance products and warranties to the consumer market via our retail partners at dealerships and brokers across the UK and Europe. We are a trusted partner across the automotive industry.
The Role
Own our external marketing and communications strategy by leading all external communications for the group, generating quality content across our integrated communications planner with an aim to generate meaningful engagement, build brand awareness, and increase our share of voice.
What You'll Do:
- Line/Team Management: Day-to-day management of the Marketing Department including Creative Services Designer, Marketing Executive and Marketing and Customer Experience Executive to ensure efficient and timely delivery of BAU and project work.
- Team Leadership: Advocate for the department in cross-pillar meetings and projects, coordinate other team members and external third parties service providers involved in departmental activity.
- Collaboration: Work closely with other departments to integrate marketing activity with broader departmental strategies.
- Customer Experience: Contribute to platform and channel development using insights to support customer experience improvements across the customer journey.
- Channel Management: Manage content across multiple owned platforms, including the company websites, social media channels, email newsletters, and third-party platforms where applicable.
- Content Production: Oversee the creation of B2B and B2C marketing material such as blog posts, thought leadership articles, videos, testimonials, partner reviews, infographics, and adverts delivered through multi-channel campaigns.
- Develop and execute design briefs for the paid print and digital advertising schedule throughout the year.
- Ensure all content meets high quality standards, aligns with brand tone, and follows SEO best practices.
- Website: Maintain all B2B Group website content and functionality to deliver performance targets.
- Use analytics data on engagement and traffic to optimise existing content and inform future content creation.
- Other ATL activity: Coordinate sponsorship of various industry events and awards in the industry calendar.
- Curation of award submissions for brands within the Group when appropriate.
- External Communication: Lead and deliver strategic communication plans to effectively inform external audiences of changes to our systems, platforms or operational processes.
- Fulfil tactical external communication requirements to support the ambitions of other departments.
- Advocate for the correct use of effective communication across the Group and support communication efforts where needed.
- Public Relations & Social Media: Develop, deliver, and implement a comprehensive content strategy that aligns with the company's overall marketing and organisational goals.
- Calendar Management: Manage the planning and delivery of a content calendar to ensure timely production and publication of content.
- PR and Media Relations: Drive creation and distribution of thought leadership content across industry and consumer media.
- Manage communications and relationships with journalists.
- Build and maintain a comprehensive journalist database segmented by topic and industry area.
- Reporting: Monitor, manage and regularly report to the Chief Revenue Officer and other stakeholders on key metrics including content performance, point of sale marketing, future plans, and any adjustments to the existing strategy.
What you'll bring
- A strong copywriter with the ability to create engaging written content for external audiences.
- Experience of working to deadlines with excellent attention to detail and the ability to prioritise effectively.
- Ability to handle multiple deadlines and excellent time management.
- Stakeholder management skills.
- Ability to project manage departmental BAU and project tasks in accordance to deadlines.
Personal Attributes:
- A natural communicator with a drive to engage audiences.
- A people person with a drive to use communication to improve working practices.
- Able to build strong relationships at all levels and work collaboratively across departments.
- Strong team player with a proactive and pragmatic attitude at work.
Essential:
- 5+ years marketing experience.
- Specific experience of the B2B environment.
- Excellent written and oral communicator.
- Good IT skills and computer literacy with MS Office.
Preferred:
- Educated to degree level or equivalent experience that demonstrates ability.
- Automotive or insurance sector experience desirable but not essential.
- Experience in a mentorship or line management role.
Pay & hours:
Salary: £60,000 per annum
Working hours: Monday to Friday, 9:00am to 17:00pm (1 hour unpaid lunch break)
Our Culture
Our culture is a feeling shared by everyone who works within AutoProtect Group. Think of it as our DNA, or the environment we work in. Our purpose and values both help us create our culture.
Our Company Benefits for our employees:
- Annual leave entitlement of 28 days (including bank holidays) increases to a maximum of 25 days with length of service on work anniversary one day per year (January-December).
- Cycle to work scheme.
- Discounted App for saving money for shopping, days out, holidays, gym discount etc.
- Life assurance – X4 of your basic annual salary.
- Company events: Sports day, Christmas party, charity bake sales and pizza Thursdays.
- EAP Programme: Access to BEN and Health Assured.
- Mental health first aiders / first aiders.
- Smart Tech salary sacrifice - giving you access to the latest laptops, tablets, and smartphones in a tax-efficient way.
- Pension contribution from employer.
- The PitStop Rewards: Store discounts, health and wellbeing, access to free HelloFresh recipes and fitness videos.
- Refer a friend scheme.
- Free parking.
Our Vision and Values
We put our colleagues first and promote a culture of growth, ambition and development where anything is possible and we shine a light on good work, rewarding those who live and breathe our values.
- Stronger Together: One Family
- Respectful: Every Interaction Matters
- Bold: The courage to do what's right
- Agile: Embrace change and use initiative
- Make it Happen: Own it with pride
This is an exciting time to join here at AutoProtect if you feel like you are ready for the challenge, hit apply today. We look forward to reading your application.
Next Steps of the recruitment process:
- Submit your CV.
- If shortlisted, you will receive a Pre-Screening call (15 mins) from our In-House Recruiter to discuss the role in further details and for us to find out more about you and your work experience.
Lastly, we wish you best of luck with your application.
Group Marketing Manager in Harlow employer: AutoProtect
Contact Detail:
AutoProtect Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Group Marketing Manager in Harlow
✨Tip Number 1
Network like a pro! Reach out to your connections in the automotive and insurance sectors. Attend industry events, webinars, or even local meet-ups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns, content pieces, or any relevant projects. This will give potential employers a taste of what you can bring to the table, especially for a role like Group Marketing Manager.
✨Tip Number 3
Prepare for interviews by researching AutoProtect Group thoroughly. Understand their values, recent projects, and how they position themselves in the market. Tailor your responses to show how your experience aligns with their goals and culture.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the AutoProtect family. Good luck!
We think you need these skills to ace Group Marketing Manager in Harlow
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Group Marketing Manager role. Highlight your marketing achievements, especially in B2B environments, to show us you’re the right fit!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how your experience aligns with our values. Be genuine and let your personality come through!
Showcase Your Writing Skills: As a strong copywriter, your ability to create engaging content is key. Include examples of your work or describe projects where you’ve successfully communicated complex ideas to external audiences.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss any important updates from us!
How to prepare for a job interview at AutoProtect
✨Know Your Stuff
Before the interview, dive deep into AutoProtect Group's values, products, and recent news. Understanding their market position and how they engage with customers will show your genuine interest and help you tailor your responses.
✨Showcase Your Leadership Skills
As a Group Marketing Manager, you'll be leading a team. Prepare examples of how you've successfully managed teams in the past, focusing on collaboration and communication. Highlight any specific projects where your leadership made a difference.
✨Be Ready to Discuss Content Strategy
Since the role involves managing content across various platforms, come prepared with ideas for a content strategy that aligns with their goals. Think about how you can enhance brand awareness and customer engagement through innovative campaigns.
✨Ask Insightful Questions
At the end of the interview, ask questions that demonstrate your understanding of the role and the company. Inquire about their current marketing challenges or how they measure success in their campaigns. This shows you're not just interested in the job, but also in contributing to their success.