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- Tasks: Lead a dynamic dealership, driving sales and aftersales performance while inspiring your team.
- Company: Established motor group with a strong presence in the automotive industry.
- Benefits: Competitive salary, large bonus potential, company car, and career development opportunities.
- Why this job: Make a real impact in a leadership role with autonomy and support.
- Qualifications: Proven experience in automotive leadership and strong financial acumen required.
- Other info: Join a collaborative culture focused on excellence and customer satisfaction.
The predicted salary is between 36000 - 60000 £ per year.
We are a well-established motor group operating a successful dual-brand main dealer site in Berkshire. We are seeking an experienced General Manager or Head of Business to lead our dealership, drive performance across new car sales, used vehicles, and aftersales, and deliver strong operational and financial results. This is a senior leadership role requiring a hands-on, commercially strong individual who can balance results with team development. A significant performance-related bonus is available for overachievement, rewarding exceptional results across sales, used vehicles, and aftersales KPIs.
As General Manager / Head of Business, you will have full operational and commercial responsibility for the site, reporting directly to the Directors. You will lead, develop, and inspire department heads across Sales, Aftersales, and Administration, ensuring manufacturer standards are met while delivering strong profitability and customer satisfaction.
Key General Manager responsibilities include:
- Full P&L ownership for a dual-brand franchise site
- Driving new and used vehicle performance, stock turn, margin, and conversion
- Leading the aftersales operation with a strong focus on labour efficiency, workshop utilisation, parts performance, and retention
- Delivering and improving aftersales KPIs including hours sold, productivity, recovery, and CSI
- Ensuring all manufacturer standards, audits, and brand compliance are achieved
- Developing high-performing management teams through coaching, accountability, and clear structure
- Driving customer experience and CSI/NPS performance across all departments
- Maintaining strong governance, compliance, and financial controls
- Working closely with the Directors while retaining autonomy to run the business day-to-day
General Manager requirements
We are looking for a proven automotive leader who understands both the commercial and people side of the business. You will ideally have:
- Minimum 2 years’ experience as a General Manager or Head of Business within a franchised dealership
- Strong knowledge of new and used car operations and their interaction with aftersales
- A track record of improving aftersales KPIs and profitability
- Experience managing multi-department teams in a dual-brand or complex site
- A hands-on leadership style with the ability to motivate, challenge, and support
- Strong financial acumen, forecasting, and stock management capability
- A customer-focused mindset aligned to delivering excellent service
General Manager Benefits
- Competitive salary with a large overpayment achievement bonus
- Company car and benefits package
- Career growth and professional development opportunities
- Autonomy to lead and make decisions
- Supportive management and collaborative culture
We are actively interviewing. If this feels like the right role for you, apply now via My Automotive Talent Partners.
General Manager in Wokingham employer: Automotive Talent Partners Ltd
Contact Detail:
Automotive Talent Partners Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land General Manager in Wokingham
✨Tip Number 1
Network like a pro! Reach out to your connections in the automotive industry and let them know you're on the hunt for a General Manager role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Prepare for those interviews by researching the company and its values. Show them you’re not just another candidate; you’re genuinely interested in their mission and how you can contribute to their success as a leader.
✨Tip Number 3
Practice your pitch! Be ready to discuss your experience with new and used car operations, aftersales KPIs, and how you've driven performance in previous roles. Confidence is key, so make sure you can articulate your achievements clearly.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace General Manager in Wokingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the General Manager role. Highlight your experience in leading teams, driving sales, and improving aftersales KPIs. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for our dealership. Share specific examples of your achievements and how you can drive performance in our dual-brand environment.
Showcase Your Leadership Style: We’re keen on hands-on leaders who can motivate and develop their teams. In your application, give us a glimpse of your leadership style and how you've successfully managed multi-department teams in the past.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Automotive Talent Partners Ltd
✨Know Your Numbers
As a General Manager, you'll need to demonstrate your financial acumen. Brush up on key metrics like P&L statements, aftersales KPIs, and stock management. Be ready to discuss how you've improved these figures in past roles.
✨Showcase Your Leadership Style
This role requires a hands-on leader who can motivate teams. Prepare examples of how you've developed high-performing teams and driven results through coaching and accountability. Highlight your ability to balance results with team development.
✨Understand the Brand Standards
Familiarise yourself with the manufacturer standards and compliance requirements for the brands you'll be managing. Be prepared to discuss how you’ve ensured brand compliance in previous positions and how you plan to maintain these standards.
✨Customer Experience is Key
Since customer satisfaction is crucial, think about ways you've enhanced the customer experience in your past roles. Be ready to share specific strategies that improved CSI/NPS performance and how you plan to drive this in the new position.
