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- Tasks: Create engaging web content and manage updates for automotive services.
- Company: Join The AA, a trusted UK brand offering diverse services beyond roadside assistance.
- Benefits: Enjoy 25 days leave, free breakdown membership, discounts, and a supportive work environment.
- Why this job: Be part of a dynamic team shaping customer experiences in the automotive industry.
- Qualifications: Experience in copywriting or editing within the automotive sector is essential.
- Other info: We value diversity and encourage applications from all backgrounds.
The predicted salary is between 30000 - 42000 £ per year.
Location: London – Hybrid – Three Days In Office
Employment Type: Full-Time/Permanent
Salary: Competitive Salary and up-to 10% Bonus
Hours: Monday-Friday
As one of the UK's most trusted brands, we provide a wide range of services to millions of customers. Our mission is to keep Britain moving, and we’re looking for dedicated individuals to join our team.
As a seasoned copywriter, editor, or content producer with automotive experience, you’ll set the standard for high-quality, customer-focused web content. Your keen eye for detail will ensure our content is engaging, on-brand, and free from errors. You’ll simplify technical information and make our services compelling, always keeping our customers in mind. In this role, you’ll write and edit content for key P&Ls, including landing pages and editorial articles. Your UX copywriting skills will help create transactional content that converts and is optimised for SEO. You’ll also produce editorial pieces on automotive news, driver advice, and evergreen guides to support our customers. You’ll be responsible for building pages and updating content directly in a CMS, requiring a detail-oriented approach and experience in web publishing.
Day-to-day, you’ll collaborate with internal teams such as SEO, PR, Developers, and Product to plan and deliver content strategies. You’ll create content roadmaps, integrate new page templates, and get content approved by stakeholders. Your experience in the automotive market and ability to build effective relationships will be crucial.
What will I be doing?
- Managing and publishing all Roadside and Driving Advice website content, including updates and new content creation
- Updating existing web content on the CMS, such as SEO and Metadata updates, and blog campaign pages
- Creating landing page content using UX copywriting principles to describe product features, breakdown cover USPs, and AA services, ensuring SEO value and conversion
- Collaborating with design teams to create user-focused copy and seamless customer journeys
- Writing editorial articles on driver advice and evergreen guides to support online service and product purchases
- Ensuring content aligns with our brand, tone of voice, and content strategy
- Optimising content for SEO by working closely with SEO teams and applying SEO principles
- Overseeing the editorial process to deliver high-quality content efficiently
- Supporting off-site SEO activities with content creation and ideation, working with SEO, PR teams, and external agencies
- Refreshing and creating content to ensure it is accurate, helpful, and supports customer intent and SEO profile
What do I need?
- Experience as a copywriter or editor in the automotive sector
- Understanding of consumer needs and trends in the automotive industry
- Excellent writing skills to produce engaging editorial copy quickly
- Experience in creating revenue-driving ecommerce content using UX copywriting principles, familiar with user journeys, wireframes, and transactional content
- Knowledge of SEO best practices for content creation
- Experience using CMS systems for content publication and comfortable with HTML
- Ability to tackle briefs and follow brand guidelines, copy decks, and style guides
- Strong grounding in digital content marketing and experience working with PR, Brand, and Compliance teams to get content approved
Additional information
We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:
- 25 days annual leave plus bank holidays + holiday buying scheme
- Worksave pension scheme with up to 7% employer contribution
- Free AA breakdown membership from Day 1 plus 50% discount for family and friends
- Discounts on AA products including car and home insurance
- Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
- Company funded life assurance
- Diverse learning and development opportunities to support you to progress in your career
- Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family
We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong.
As part of the onboarding process, we complete several pre-employment checks including work reference, credit and criminal record checks. We may close the vacancy sooner than the advertised date if we get a high volume of applications, please apply now if you are interested.
SEO Content Writer employer: Automobile Association
Contact Detail:
Automobile Association Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Content Writer
✨Tip Number 1
Familiarise yourself with the automotive industry trends and consumer needs. This knowledge will help you tailor your content to resonate with the target audience, making your application stand out.
✨Tip Number 2
Showcase your understanding of SEO best practices by discussing specific strategies you've implemented in past roles. Highlighting your ability to optimise content for search engines can demonstrate your value to the team.
✨Tip Number 3
Network with professionals in the automotive and content marketing sectors. Engaging with industry peers can provide insights into the company culture and may even lead to referrals, increasing your chances of landing the job.
✨Tip Number 4
Prepare to discuss your experience with CMS systems and HTML during interviews. Being able to articulate your technical skills will show that you're ready to hit the ground running in this role.
We think you need these skills to ace SEO Content Writer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience as a copywriter or editor in the automotive sector. Emphasise your understanding of consumer needs and trends, as well as your ability to produce engaging editorial copy quickly.
Craft a Compelling Cover Letter: In your cover letter, showcase your passion for the automotive industry and your familiarity with SEO best practices. Mention specific examples of how you've created revenue-driving ecommerce content using UX copywriting principles.
Showcase Your Portfolio: Include links to your previous work that demonstrate your writing skills and experience in creating high-quality, customer-focused web content. Highlight any editorial articles or landing pages you've produced that align with the job description.
Follow Application Instructions: Carefully read the application instructions provided by The AA. Ensure you submit all required documents and adhere to any specified formats or guidelines to make a strong impression.
How to prepare for a job interview at Automobile Association
✨Showcase Your Automotive Knowledge
Make sure to highlight your experience in the automotive sector during the interview. Discuss specific projects or content you've created that relate to automotive topics, as this will demonstrate your understanding of consumer needs and trends in the industry.
✨Demonstrate Your SEO Skills
Be prepared to discuss your knowledge of SEO best practices. Share examples of how you've optimised content for search engines in the past, including any specific tools or techniques you used to improve visibility and engagement.
✨Prepare for Content Creation Scenarios
Expect to be asked about your approach to creating engaging content. Prepare to discuss how you would tackle a brief, follow brand guidelines, and ensure that your writing aligns with the company's tone of voice and content strategy.
✨Familiarise Yourself with CMS Systems
Since the role involves updating content directly in a CMS, brush up on your skills with content management systems. Be ready to explain your experience with CMS platforms and any HTML knowledge you have, as this will show your technical competence.
