Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Create engaging experiences for millions through our mobile app and innovative campaigns.
- Company: Join The AA, the UK's leading motoring organisation with a rich history.
- Benefits: Enjoy 25 days leave, discounts, and a supportive work environment.
- Why this job: Be part of a dynamic team shaping the future of mobile engagement.
- Qualifications: Experience in marketing or customer engagement, especially with mobile apps.
- Other info: Diverse culture promoting inclusivity and personal growth.
The predicted salary is between 36000 - 60000 £ per year.
Location: London (hybrid working 3 office days per week)
Employment Type: Permanent, full time
Think the AA is just about roadside assistance? Think again. For over a century, we’ve been evolving and adapting. Today, as the nation’s leading motoring organisation, we offer a wide range of products and services to millions of customers. From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all. As we continue to expand, diversify, and modernise, joining us as a Mobile App Engagement Manager means you’ll play a crucial role in our success and be part of this exciting motoring journey.
Our Chief Operating Office (COO) are the backbone of The AA, providing both stability and structure to support growth and innovation. We are the drivers of change.
This is the job: We’re investing heavily in our mobile app and are looking for a Mobile App Engagement Manager to help create meaningful, engaging experiences for millions of our AA members. You’ll sit within our Mobile App & Engagement product team, shaping how customers interact with the app through compelling content, timely communications and creative campaigns. Working closely with product, marketing and wider business teams, you’ll help grow engagement, adoption and loyalty across our digital ecosystem.
This is a great opportunity for someone with a strong marketing or customer engagement foundation, a creative mindset, and hands-on experience working with mobile apps.
What will I be doing?
- Develop and deliver the strategy to grow mobile app engagement, increasing both usage and adoption
- Create and optimise engaging written and video content, including in-app messaging and push notifications
- Partner with Product Owners to align content with new features, updates and releases
- Collaborate across digital, marketing and business teams to promote the app within wider campaigns
- Use data and insight to measure performance, test ideas and continuously improve engagement
- Support the development of new propositions through insight, competitor analysis and creative ideation
What do I need?
- Experience working in marketing, digital or customer engagement roles, with key experience with mobile app environments
- A naturally creative approach, with the confidence to generate ideas and experiment with new content formats
- Practical experience creating or managing digital content that drives customer action
- Comfort working with data and analytics tools to track performance and inform decisions
- Strong stakeholder management skills, with the ability to collaborate at pace across teams
- An organised, proactive mindset, able to balance priorities and take ownership of delivery
Additional information
We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:
- 25 days annual leave plus bank holidays + holiday buying scheme
- Worksave pension scheme with up to 7% employer contribution
- Free AA breakdown membership from Day 1 plus 50% discount for family and friends
- Discounts on AA products including car and home insurance
- Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
- Company funded life assurance
- Diverse learning and development opportunities to support you to progress in your career
- Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family
- Plus, so much more!
We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.
Mobile App Engagement Manager employer: Automobile Association
Contact Detail:
Automobile Association Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Mobile App Engagement Manager
✨Tip Number 1
Get to know the company inside out! Research The AA's mobile app and its features. This will help you tailor your conversations during interviews and show that you're genuinely interested in making a difference.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for those tricky interview questions! Think about how your past experiences align with the role of Mobile App Engagement Manager. Use the STAR method (Situation, Task, Action, Result) to structure your answers.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email expressing your appreciation for the opportunity. It’s a great way to reinforce your interest and keep you top of mind for the hiring team.
We think you need these skills to ace Mobile App Engagement Manager
Some tips for your application 🫡
Show Your Passion for Mobile Apps: When you're writing your application, let your enthusiasm for mobile apps shine through! We want to see how much you care about creating engaging experiences for users. Share any personal projects or experiences that highlight your love for app engagement.
Tailor Your Content: Make sure to customise your application to reflect the job description. Use keywords from the posting and relate your past experiences to the role of Mobile App Engagement Manager. This shows us that you understand what we're looking for and how you can contribute.
Be Creative!: Since this role is all about creativity, don’t be afraid to showcase your unique style in your written application. Whether it’s through your choice of words or the way you structure your content, let us see your creative flair!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about The AA and what we stand for!
How to prepare for a job interview at Automobile Association
✨Know Your App Inside Out
Before the interview, make sure you download and explore the AA mobile app thoroughly. Familiarise yourself with its features, functionalities, and any recent updates. This will not only show your genuine interest in the role but also help you discuss how you can enhance user engagement effectively.
✨Showcase Your Creative Side
Prepare to share examples of past projects where you've created engaging content for mobile apps. Whether it's in-app messaging or push notifications, be ready to discuss your creative process and how you measure success. This will demonstrate your hands-on experience and innovative mindset.
✨Data-Driven Decision Making
Brush up on your data analytics skills! Be prepared to talk about how you've used data to inform your marketing strategies in previous roles. Discuss specific metrics you've tracked and how they influenced your decisions. This will highlight your ability to use insights to drive app engagement.
✨Collaboration is Key
Since the role involves working closely with various teams, think of examples that showcase your stakeholder management skills. Prepare to discuss how you've successfully collaborated with product owners, marketing teams, or other departments to achieve common goals. This will illustrate your ability to work at pace and balance priorities.
