Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Create engaging experiences for millions through our mobile app and innovative campaigns.
- Company: Join The AA, the UK's leading motoring organisation with a rich history.
- Benefits: Enjoy 25 days leave, discounts, and a supportive work environment.
- Why this job: Be part of a dynamic team shaping the future of mobile engagement.
- Qualifications: Experience in marketing or customer engagement, especially with mobile apps.
- Other info: Diverse learning opportunities and a commitment to inclusivity.
The predicted salary is between 36000 - 60000 £ per year.
Location: London (hybrid working 3 office days per week)
Employment Type: Permanent, full time
Think the AA is just about roadside assistance? Think again. For over a century, we’ve been evolving and adapting. Today, as the nation’s leading motoring organisation, we offer a wide range of products and services to millions of customers. From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all. As we continue to expand, diversify, and modernise, joining us as a Mobile App Engagement Manager means you’ll play a crucial role in our success and be part of this exciting motoring journey.
Our Chief Operating Office (COO) are the backbone of The AA, providing both stability and structure to support growth and innovation. We are the drivers of change.
This is the job: We’re investing heavily in our mobile app and are looking for a Mobile App Engagement Manager to help create meaningful, engaging experiences for millions of our AA members. You’ll sit within our Mobile App & Engagement product team, shaping how customers interact with the app through compelling content, timely communications and creative campaigns. Working closely with product, marketing and wider business teams, you’ll help grow engagement, adoption and loyalty across our digital ecosystem.
This is a great opportunity for someone with a strong marketing or customer engagement foundation, a creative mindset, and hands-on experience working with mobile apps.
What will I be doing?
- Develop and deliver the strategy to grow mobile app engagement, increasing both usage and adoption
- Create and optimise engaging written and video content, including in-app messaging and push notifications
- Partner with Product Owners to align content with new features, updates and releases
- Collaborate across digital, marketing and business teams to promote the app within wider campaigns
- Use data and insight to measure performance, test ideas and continuously improve engagement
- Support the development of new propositions through insight, competitor analysis and creative ideation
What do I need?
- Experience working in marketing, digital or customer engagement roles, with key experience with mobile app environments
- A naturally creative approach, with the confidence to generate ideas and experiment with new content formats
- Practical experience creating or managing digital content that drives customer action
- Comfort working with data and analytics tools to track performance and inform decisions
- Strong stakeholder management skills, with the ability to collaborate at pace across teams
- An organised, proactive mindset, able to balance priorities and take ownership of delivery
Additional information
We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:
- 25 days annual leave plus bank holidays + holiday buying scheme
- Worksave pension scheme with up to 7% employer contribution
- Free AA breakdown membership from Day 1 plus 50% discount for family and friends
- Discounts on AA products including car and home insurance
- Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
- Company funded life assurance
- Diverse learning and development opportunities to support you to progress in your career
- Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family
- Plus, so much more!
We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.
Mobile App Engagement Manager in London employer: Automobile Association
Contact Detail:
Automobile Association Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Mobile App Engagement Manager in London
✨Tip Number 1
Get to know the company inside out! Research The AA's mobile app and its features. This will help you tailor your conversations during interviews and show that you're genuinely interested in making a difference.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for those tricky interview questions! Think about how your past experiences align with the role of Mobile App Engagement Manager. Use the STAR method (Situation, Task, Action, Result) to structure your answers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining The AA team!
We think you need these skills to ace Mobile App Engagement Manager in London
Some tips for your application 🫡
Show Your Passion for Mobile Apps: When you're writing your application, let us see your enthusiasm for mobile apps shine through! Share any personal experiences or projects that highlight your creativity and engagement strategies. We love to see candidates who are genuinely excited about the role.
Tailor Your Content: Make sure to customise your application to reflect the specific skills and experiences mentioned in the job description. Highlight your marketing and customer engagement background, especially any hands-on experience with mobile apps. This helps us see how you fit into our vision!
Be Data-Driven: Since we value data and insights, don’t forget to mention any experience you have with analytics tools. Talk about how you've used data to inform decisions or improve engagement in past roles. It shows us you can back up your creative ideas with solid evidence!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values!
How to prepare for a job interview at Automobile Association
✨Know Your App Inside Out
Before the interview, make sure you download and explore the AA mobile app thoroughly. Familiarise yourself with its features, functionalities, and any recent updates. This will not only help you understand the product better but also allow you to discuss how you can enhance user engagement based on your insights.
✨Showcase Your Creative Side
Prepare examples of past projects where you've successfully created engaging content for mobile apps. Whether it's in-app messaging or video content, be ready to share your creative process and how it drove customer action. This will demonstrate your hands-on experience and creative mindset.
✨Data is Your Best Friend
Brush up on your data analytics skills! Be prepared to discuss how you've used data to measure performance and inform decisions in previous roles. Bring specific examples of how data-driven insights led to improved engagement or adoption rates in your past projects.
✨Collaboration is Key
The role involves working closely with various teams, so highlight your stakeholder management skills. Prepare anecdotes that showcase your ability to collaborate effectively across different departments. This will show that you can thrive in a fast-paced environment and contribute to the overall success of the team.
