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- Tasks: Lead strategies to boost customer engagement and app adoption through creative campaigns.
- Company: A top motoring organisation in the UK with a focus on innovation.
- Benefits: Hybrid working model, extensive employee benefits, and a supportive work culture.
- Why this job: Make a real impact by enhancing user experiences and driving app loyalty.
- Qualifications: Strong marketing background and creativity to optimise app usage.
- Other info: Join a diverse team and enjoy a dynamic work environment.
The predicted salary is between 36000 - 60000 £ per year.
A leading motoring organization in the United Kingdom seeks a Mobile App Engagement Manager to drive strategy for customer engagement and adoption. You will create meaningful experiences through innovative content and campaigns, working with diverse teams to enhance user interaction with the mobile app.
Ideal candidates should possess a strong marketing background and creativity to optimize app usage. The role offers a hybrid working model and extensive employee benefits.
Mobile App Engagement Lead - Drive Adoption & Loyalty in London employer: Automobile Association
Contact Detail:
Automobile Association Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Mobile App Engagement Lead - Drive Adoption & Loyalty in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your creativity! When you get the chance to interview, think about how you can present your ideas in a unique way. Maybe create a mini-campaign or a mock-up of an app feature that could enhance user engagement. We love seeing innovative thinking!
✨Tip Number 3
Prepare for those tricky questions! Research common interview questions for marketing roles and practice your answers. We suggest using the STAR method (Situation, Task, Action, Result) to structure your responses and showcase your achievements effectively.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email to express your appreciation for the opportunity. It’s a great way to keep yourself top of mind and show that you’re genuinely interested in the role. Plus, we love a bit of enthusiasm!
We think you need these skills to ace Mobile App Engagement Lead - Drive Adoption & Loyalty in London
Some tips for your application 🫡
Show Your Passion for Engagement: When writing your application, let your enthusiasm for customer engagement shine through. We want to see how you can create meaningful experiences that drive app adoption and loyalty.
Highlight Your Creativity: Don’t hold back on showcasing your creative side! Share examples of innovative content or campaigns you've worked on that enhanced user interaction. We love seeing fresh ideas!
Tailor Your Experience: Make sure to align your marketing background with the role. We’re looking for candidates who can demonstrate how their skills directly relate to driving strategy for app engagement.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at Automobile Association
✨Know Your App Inside Out
Before the interview, make sure you thoroughly understand the mobile app you'll be working with. Familiarise yourself with its features, user interface, and any recent updates. This will not only show your genuine interest but also allow you to discuss how you can enhance user engagement effectively.
✨Showcase Your Marketing Savvy
Prepare examples of past marketing campaigns you've led or contributed to, especially those that drove user engagement. Be ready to discuss what strategies worked, what didn’t, and how you adapted. This will demonstrate your ability to think critically and creatively about app adoption and loyalty.
✨Emphasise Collaboration Skills
Since the role involves working with diverse teams, highlight your experience in cross-functional collaboration. Share specific instances where you successfully partnered with others to achieve a common goal, particularly in a tech or marketing context. This will illustrate your ability to work well in a hybrid environment.
✨Prepare Thoughtful Questions
At the end of the interview, have a few insightful questions ready to ask. Inquire about the company's vision for the app, upcoming features, or how they measure user engagement success. This shows your enthusiasm for the role and helps you gauge if the company aligns with your career goals.
