At a Glance
- Tasks: Lead the strategy and development of the AA App, enhancing customer engagement and driving growth.
- Company: Join The AA, a leading motoring organisation with a rich history and innovative future.
- Benefits: Enjoy 25 days annual leave, bonuses, private medical insurance, and discounts on AA products.
- Other info: Embrace a diverse and inclusive culture where your ideas can thrive.
- Why this job: Shape the future of digital experiences for millions while leading a dynamic team.
- Qualifications: Proven leadership in digital product management and experience with B2C products.
The predicted salary is between 70000 - 90000 £ per year.
Location: London (hybrid working 3 office days per week)
Employment Type: Permanent, full time
Additional Benefits: Annual Bonus, Cash-Car Allowance & Private Medical Insurance
Think the AA is just about roadside assistance? Think again. For over a century, we've been evolving and adapting. Today, as the nation's leading motoring organisation, we offer a wide range of products and services to millions of customers. From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all. As we continue to expand, diversify, and modernise, joining us means you'll play a crucial role in our success and be part of this exciting motoring journey.
The AA App is rapidly becoming the digital front door to the AA. It is evolving from a traditional servicing channel into a strategic growth platform, helping millions of customers engage with us more frequently, access more of our services and enjoy simpler, smarter driving experiences. We are looking for an accomplished digital product leader to define the next chapter of this flagship consumer product.
You will own the strategy, roadmap and commercial performance of the AA App, leading multidisciplinary teams to deliver customer experiences that increase engagement, retention, revenue and advocacy. This is a high-profile leadership role requiring strategic thinking, strong commercial judgement and exceptional stakeholder influence. You will shape long term direction while remaining close enough to delivery to remove barriers, make informed trade-offs and help teams turn ambition into measurable outcomes.
What will I be doing?
- Define and deliver the long-term product vision, strategy and roadmap for the AA App, positioning it as a key platform for customer engagement and sustainable growth.
- Lead, coach and develop multidisciplinary teams across Product, Design, Content, Business Analysis and Engineering, creating clarity, accountability and an environment where people can thrive.
- Deliver measurable customer and commercial outcomes by increasing adoption, engagement, retention and revenue through insight-led product development and experimentation.
- Build trusted partnerships across Digital, Engineering, Marketing, Trading and the AA's wider businesses, influencing senior leaders and aligning stakeholders around shared priorities and outcomes.
- Use customer insight, analytics and performance data to set meaningful product measures, prioritise investment and continuously improve digital journeys.
- Champion modern product practices, agile delivery and emerging technologies, balancing strategic leadership with a practical willingness to support teams and unblock delivery.
What do I need?
- Significant leadership experience within digital product management, including responsibility for building, developing and leading high performing teams.
- Strong experience owning and growing customer facing B2C digital products, with a clear understanding of customer needs, user-centred design and commercial performance.
- A successful track record of defining product strategy and translating it into prioritised roadmaps, investment cases and measurable customer and business outcomes.
- Exceptional communication, influencing and stakeholder management skills, with the credibility to challenge constructively, create alignment and act as a trusted partner to senior leaders.
- The ability to think strategically while remaining close to execution, making effective trade-offs, resolving ambiguity and supporting teams to deliver at pace.
- Strong knowledge of agile product development, discovery, experimentation and data-led decision making within complex, multidisciplinary environments.
Additional experience that would be valuable:
- Experience leading native mobile app products would be particularly valuable, although broader B2C digital product experience is equally relevant.
- Exposure to insurance, financial services, banking or another regulated environment would also be beneficial.
Additional information:
We're always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you'll have access to a range of benefits including:
- 25 days annual leave plus bank holidays + holiday buying scheme
- Worksave pension scheme with up to 7% employer contribution
- Free AA breakdown membership from Day 1 plus 50% discount for family and friends
- Discounts on AA products including car and home insurance
- Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
- Company funded life assurance
- Diverse learning and development opportunities to support you to progress in your career
- Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family
- Plus, so much more!
We're an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.
Head of Product – Mobile App in London employer: Automobile Association
The Automobile Association in Southampton is an exceptional employer, offering a unique opportunity for Mobile Mechanics to work independently while receiving comprehensive training and support. With a strong focus on employee growth and inclusivity, the company provides guaranteed earnings and an attractive benefits package, making it a rewarding place to build your career in the automotive industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Product – Mobile App in London
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Automobile Association!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Automobile Association would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Automobile Association through your school's career services!
We think you need these skills to ace Head of Product – Mobile App in London
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Head of Product – Mobile App, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Head of Product – Mobile App position at Automobile Association. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Automobile Association
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
