Social Media Marketing Executive in Hampshire

Location: Basingstoke (hybrid working 3 office days per week) plus regular travel to other AA sites and locations.

Employment Type: Initial 6-month Fixed Term Contract (FTC).

Think the AA is just about roadside assistance? Think again. For over a century, we’ve been evolving and adapting. Today, as the nation’s leading motoring organisation, we offer a wide range of products and services to millions of customers. From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all. As we continue to expand, diversify, and modernise, joining us as a Social Media Marketing Executive means you’ll play a crucial role in our success and be part of this exciting motoring journey.

This is the job:

Are you passionate about social media and creative content? Do you thrive in a fast-paced environment where you can bring ideas to life? Join our dynamic Group Brand team at the AA and help shape the future of our social media presence. This year, we’ve partnered with some of the biggest names in entertainment and lifestyle: Red Bull, Jurassic World, and LADbible, to create bold, shareable campaigns that capture attention and spark conversation. We’re looking for a Social Media Marketing Executive who is hands-on, creative by nature, and genuinely interested in social platforms. This is your chance to work on exciting collaborations and be part of a business transformation backed by Private Equity, where your ideas will make a real impact.

What will I be doing?

• Develop and execute the AA’s social media strategy across platforms including Instagram, TikTok, Facebook, X, and YouTube.
• Create, shoot, and edit engaging multimedia content tailored to each platform.
• Design visual assets using tools such as Canva or Adobe Creative Suite.
• Write clear, compelling captions and post copy aligned with brand tone and objectives.
• Manage the social media content calendar, scheduling posts and monitoring performance to optimise results.
• Stay up to date with social media trends and platform updates to keep content fresh and relevant.

What do I need?

• Hands-on experience creating and developing social media content (including shooting and editing).
• A genuine interest in social media platforms and digital trends.
• Creative by nature, with a flair for storytelling and visual design.
• Degree qualified in Marketing, Communications, Media, Digital Design, or a related field (or equivalent practical experience).
• Familiarity with video production tools and design platforms such as Canva or Adobe.
• Strong understanding of social platforms and their audiences.
• Excellent organisational skills and attention to detail.

Additional information:

We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:

• 25 days annual leave plus bank holidays + holiday buying scheme.
• Worksave pension scheme with up to 7% employer contribution.
• Free AA breakdown membership from Day 1 plus 50% discount for family and friends.
• Discounts on AA products including car and home insurance.
• Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more.
• Company funded life assurance.
• Diverse learning and development opportunities to support you to progress in your career.
• Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family.
• Plus, so much more!

We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.