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- Tasks: Implement and manage digital tagging for web and app data analysis.
- Company: Join The AA, a leading motoring organisation with over a century of innovation.
- Benefits: Enjoy 25 days leave, hybrid working, and discounts on insurance and healthcare.
- Why this job: Be part of a dynamic team driving change in a diverse and inclusive culture.
- Qualifications: Experience in tagging, data layers, and tools like Tealium iQ and Google Analytics required.
- Other info: We value diversity and encourage applications from all backgrounds.
The predicted salary is between 36000 - 60000 £ per year.
Location: London (hybrid working 2-3 office days per week)
Employment Type: Permanent, full time
Think the AA is just about roadside assistance? Think again. For over a century, we've been evolving and adapting. Today, as the nation's leading motoring organisation, we offer a wide range of products and services to millions of customers. From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all. As we continue to expand, diversify, and modernise, joining us means you'll play a crucial role in our success and be part of this exciting motoring journey.
This is the job:
Joining the AA as our Digital Tagging & Implementation Specialist, you will be responsible for providing crucial tagging and implementation to enable effective report and data analysis for web and app. You will collaborate closely with key stakeholders to deliver end-to-end tagging from providing briefs to developers for data layer updates, implementing tags and conducting testing to ensure data captured is accurate. We are looking for someone who has strong tag management experience within Digital and Data but also someone who has a keen eye for continuous improvement to drive consistent efficiencies.
What will I be doing?
- Implement tags via Tealium iQ, EventStream, and GTM.
- Ensure tagging and implementation across all existing and new products.
- Collaborate with product scrum and development teams for web and app.
- Drive efficiencies in tags and pixels by monitoring data quality and resolving issues.
- Maintain documentation on tagging and datalayer, ensuring compliance with regulatory standards and best practices.
What do I need?
- Proficient in tagging, implementation, data layers, and digital data within a commercial environment.
- Experienced with tag management solutions like Tealium iQ and Google Tag Manager.
- Skilled in Google Analytics (GA4) data analysis.
- Excellent communication skills for engaging with both technical and non-technical stakeholders, including senior leaders.
- Knowledgeable about regulatory standards for tagging and web/app, committed to best practices.
Additional information:
We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:
- 25 days annual leave plus bank holidays + holiday buying scheme
- Worksave pension scheme with up to 7% employer contribution
- Free AA breakdown membership from Day 1 plus 50% discount for family and friends
- Discounts on AA products including car and home insurance
- Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
- Company funded life assurance
- Diverse learning and development opportunities to support you to progress in your career
- Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family
Plus, so much more! We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.
Digital Tagging & Implementation Specialist employer: Automobile Association
Contact Detail:
Automobile Association Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Tagging & Implementation Specialist
✨Tip Number 1
Familiarise yourself with the specific tag management solutions mentioned in the job description, such as Tealium iQ and Google Tag Manager. Consider taking online courses or tutorials to enhance your skills and demonstrate your commitment to mastering these tools.
✨Tip Number 2
Network with professionals in the digital tagging and data analysis field. Attend industry meetups or webinars to connect with others who work in similar roles. This can provide you with insights into the latest trends and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss your experience with data quality monitoring and issue resolution during interviews. Be ready to share specific examples of how you've improved tagging efficiencies in previous roles, as this aligns closely with what The AA is looking for.
✨Tip Number 4
Research The AA's products and services to understand their business better. Being knowledgeable about their offerings will help you engage more effectively with stakeholders and show that you're genuinely interested in contributing to their success.
We think you need these skills to ace Digital Tagging & Implementation Specialist
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Digital Tagging & Implementation Specialist. Familiarise yourself with tagging tools like Tealium iQ and Google Tag Manager, as well as data analysis using Google Analytics (GA4).
Tailor Your CV: Customise your CV to highlight relevant experience in tagging, implementation, and data layers. Emphasise your proficiency with tag management solutions and any previous roles that involved collaboration with technical and non-technical stakeholders.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital data and your commitment to continuous improvement. Mention specific examples of how you've driven efficiencies in past roles and how you can contribute to The AA's success.
Highlight Compliance Knowledge: Since the role requires knowledge of regulatory standards, ensure you mention any relevant experience or training related to compliance in tagging and web/app standards. This will demonstrate your understanding of best practices in the industry.
How to prepare for a job interview at Automobile Association
✨Showcase Your Technical Skills
Make sure to highlight your experience with tag management solutions like Tealium iQ and Google Tag Manager. Be prepared to discuss specific projects where you've implemented tagging and how it improved data analysis.
✨Communicate Effectively
Since the role involves engaging with both technical and non-technical stakeholders, practice explaining complex concepts in simple terms. This will demonstrate your ability to bridge the gap between different teams.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills, especially regarding data quality issues. Think of examples where you identified a problem, implemented a solution, and the impact it had on the project.
✨Understand Regulatory Standards
Familiarise yourself with the regulatory standards relevant to tagging and data layers. Being able to discuss compliance and best practices will show that you are knowledgeable and responsible in your approach.
