At a Glance
- Tasks: Shape talent attraction strategies and enhance The AA's employer brand.
- Company: Join The AA, a trusted name in keeping Britain moving for over a century.
- Benefits: Enjoy annual bonuses, free breakdown membership, and extensive employee discounts.
- Other info: Be part of a culture that values diversity, inclusion, and personal growth.
- Why this job: Make a real impact on attracting diverse talent and shaping the future workforce.
- Qualifications: Experience in talent attraction and strong stakeholder management skills required.
Location: Basingstoke (Hybrid working, 3 office days per week)
Employment Type: Permanent / Full time
Why Join Us?
- Annual bonus, free AA breakdown membership from Day One and access to a wide range of employee discounts
Shape The AA’s talent attraction strategy and help attract diverse, high-quality talent across our businesses. Strengthen our employer brand, attraction content and sustainable talent pipelines for current and future hiring needs. Work closely with Talent Acquisition, HR, Marketing and business leaders while building internal attraction expertise over time.
Company Description / Business Unit
For over a century, The AA has been keeping Britain moving. Today, millions of drivers trust us to be there when it matters most, and we're equally committed to supporting the people who make that possible. With a 4.5-star Glassdoor rating, we've built a culture where colleagues are empowered to grow, collaborate and make a real impact for our customers on every journey. This has been recognised by Sunday Times “Best Places to Work” for the last two years.
This is a chance to shape how The AA attracts, engages and converts the talent we need now and for the future. You’ll lead the development and delivery of talent attraction activity across The AA, helping us strengthen our employer brand, improve the performance of attraction channels and build sustainable talent pipelines that support workforce plans and business priorities. Working with Talent Acquisition colleagues, HR, Marketing and business leaders, you’ll turn insight into clear attraction strategies, campaigns and recommendations. Initially, you’ll oversee the performance of external attraction partners to make sure activity delivers measurable value and a positive candidate experience. Over time, you’ll help evaluate how we can build more in-house attraction capability. This role will suit someone who is insight driven, commercially aware, and confident influencing others to improve how we attract talent.
What will I be doing?
- Develop and deliver talent attraction strategies aligned to workforce plans, hiring priorities and business needs
- Champion The AA’s Employer Value Proposition across attraction activity, helping candidates understand what makes The AA a great place to work
- Develop employer brand campaigns and attraction content that engage relevant audiences and support priority hiring
- Lead relationships with external attraction agencies and recruitment marketing partners, making sure activity delivers measurable value
- Analyse labour market trends, campaign performance and recruitment data to identify opportunities for improvement
- Produce insight reports and recommendations that help Talent Acquisition colleagues and business leaders make informed attraction decisions
- Partner with Hiring Managers, People Business Partners, Talent Acquisition colleagues and Marketing to support inclusive attraction strategies and an excellent candidate experience
What do I need? You’ll Bring:
- Experience in talent attraction, employer branding or recruitment marketing, with the ability to develop effective attraction strategies
- Experience managing recruitment marketing, attraction agencies or external attraction partners
- A strong understanding of digital attraction channels and how they can be used to engage different talent audiences
- Confidence using recruitment analytics, labour market insight and campaign performance data to improve outcomes
- Strong stakeholder management and influencing skills, with the ability to work across Talent Acquisition, HR, Marketing and business teams
- Experience developing or embedding an Employee Value Proposition, recruitment CRM platforms or talent communities
Nice to Have:
- Knowledge of digital marketing and campaign optimisation
- Experience building sustainable talent pipelines across varied business areas
- Strong project management and organisational skills
Additional information
Belonging at The AA: At The AA, we value the unique perspectives, experiences and ideas that our people bring. We've nurtured a workplace where everyone feels valued, respected and empowered to do their best work. Through our employee communities and inclusion initiatives, we’ve created opportunities for people to connect, share experiences and influence positive change across the business. This is a place where your voice matters and where you can belong, grow and succeed.
Driven by People, Rewarded by Benefits: We believe in rewarding our people. That's why we offer a comprehensive benefits package including:
- 25 days' annual leave plus bank holidays, the option to buy additional holiday
- Up to 7% employer pension contribution
- Free AA breakdown membership from Day One with 50% discount for family and friends, discounts on AA products including car and home insurance
- 24/7 GP access and wellbeing support for you and your family
- A wide range of employee discounts, including our popular car salary sacrifice scheme
Talent Attraction Specialist in Basingstoke employer: Automobile Association
The Automobile Association in Southampton is an exceptional employer, offering a unique opportunity for Mobile Mechanics to work independently while receiving comprehensive training and support. With a strong focus on employee growth and inclusivity, the company provides guaranteed earnings and an attractive benefits package, making it a rewarding place to build your career in the automotive industry.
StudySmarter Expert Advice🤫
We think this is how you could land Talent Attraction Specialist in Basingstoke
✨Dive into the Talent Acquisition Community
Get involved with communities specifically aimed at talent acquisition and recruitment. Follow popular forums, like the HR and recruitment threads on LinkedIn Groups or join Talent Acquisition Meetups in your area. Networking with fellow recruiters and industry experts can lead to hidden job opportunities and insider tips!
✨Show Off Your Expertise at Recruitment Events
Attend recruitment fairs and industry conferences where companies, including Automobile Association, often showcase their hiring needs. Not only can you meet potential employers face-to-face, but you can also demonstrate your passion and knowledge about the field. Make sure you've got some thoughtful questions ready to impress!
✨Leverage Your University Connections
If you’re a recent grad or still connected to your university, tap into their career services. Many universities have exclusive job boards and connections with companies eager to hire fresh talent in recruitment roles. Plus, you never know who might be able to put in a good word for you at places like Automobile Association!
✨Tailor Your Digital Footprint
Make sure your online presence reflects your passion for talent acquisition. Share articles, join discussions, and post about trends in recruiting to establish yourself as a knowledgeable candidate. Recruiters often check candidates out online, so use platforms like LinkedIn to showcase your insights and enthusiasm for discovering the right talent!
Some tips for your application 🫡
Showcase Your Passion for Talent Acquisition:In your cover letter, let your passion for recruiting shine through! Talk about what drew you to talent acquisition. Share experiences where you helped others find their dream jobs or any times you've been involved in hiring processes – it’ll show us at Automobile Association that you're genuinely invested in the field.
Highlight Relevant Skills and Certifications:Make sure your CV includes any relevant skills or certifications related to recruiting. Mentioning your knowledge of applicant tracking systems, personality assessments, or even any HR-related qualifications can set you apart. This way, we can see straight away that you're not just any candidate but one with the necessary tools for talent acquisition.
Tailor Your CV for the Job:When applying for Talent Attraction Specialist at Automobile Association, tailor your CV to reflect the job description. Highlight previous experiences in recruitment, candidate sourcing, or employee engagement that align with what we’re after. Personalisation shows we’re not just another checkbox on your job applications!
Bring Your Unique Perspective:In your cover letter, don't hesitate to share your unique perspective on what makes a good recruiter. Whether it's building strong candidate relationships or your approach to diversity in hiring, your insights can resonate well with our team. We love a fresh take, so let it shine!
How to prepare for a job interview at Automobile Association
✨Know Your Sourcing Strategies
In the talent acquisition world, it’s all about knowing the best sourcing strategies. Be prepared to discuss specific techniques you’ve used to find and attract top talent, whether that’s through social media, networking events, or innovative outreach methods. Bring examples that showcase your capability!
✨Value of Employer Branding
Employer branding is a huge part of recruitment, so be ready to chat about how you’ve contributed to building an attractive company image. Think about how you’d pitch Automobile Association to potential candidates and maintain a consistent brand image across platforms.
✨Demonstrate Your Interviewing Skills
Since this is a full-time gig, hiring managers will want to see your interviewing prowess. Prepare for mock interview scenarios where you might need to assess candidates' cultural fit and skill set. Practise asking competency-based questions to demonstrate your systematic approach.
✨Engage with Data and Metrics
Being data-driven is key in talent acquisition! Expect to discuss how you’ve used recruiting metrics to refine your strategies. Familiarise yourself with common KPIs, like time-to-fill and candidate satisfaction scores, and be ready to back up your insights with data!
