At a Glance
- Tasks: Lead and coordinate marketing strategy across multiple products to drive growth and enhance customer outcomes.
- Company: Join The AA, the UK's leading motoring organisation, evolving beyond roadside assistance.
- Benefits: Enjoy 25 days annual leave, bonuses, private medical insurance, and discounts on various services.
- Other info: Hybrid working model with diverse learning opportunities and a commitment to inclusivity.
- Why this job: Be a key player in shaping marketing strategies that impact millions of customers.
- Qualifications: Experience in marketing strategy within complex organisations and strong stakeholder management skills.
The predicted salary is between 60000 - 80000 £ per year.
Location: Basingstoke (hybrid working 3 office days per week)
Employment Type: Permanent, full time
Additional Benefits: Annual Bonus, Cash-Car Allowance & Private Medical Insurance
Think the AA is just about roadside assistance? Think again. For over a century, we've been evolving and adapting. Today, as the nation's leading motoring organisation, we offer a wide range of products and services to millions of customers. From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all.
As our Senior Marketing Strategy & Planning Manager, you'll help shape and coordinate marketing strategy across a complex, multi product organisation. Working closely with senior leaders across Marketing, Product, Digital, Insight and Commercial teams, you'll bring together competing priorities into integrated marketing plans that drive growth, strengthen our brand and deliver great customer outcomes. This is an exciting opportunity for someone who enjoys working at the intersection of strategy, planning and execution.
What will I be doing?
- Lead the development and delivery of integrated marketing strategy and planning across multiple business units and products.
- Translate commercial priorities into clear, measurable marketing plans that align with wider business objectives.
- Build strong relationships with senior stakeholders to align priorities and influence decision making across a complex matrix organisation.
- Drive annual and quarterly marketing planning, ensuring activity is prioritised effectively and delivers maximum value.
- Use customer insight, market trends and performance data to identify opportunities and shape future marketing activity.
- Continuously improve marketing planning processes, governance and collaboration across teams.
What do I need?
- Experienced with developing and delivering marketing strategy and planning within a larger-scale complex multi-product organisational environment or partnering with larger enterprise clients in an agency environment.
- A broad marketing background with a strong understanding of integrated marketing and how different channels work together to deliver commercial and customer outcomes.
- Proven ability to influence and build trusted relationships with senior stakeholders, navigating multiple business units and competing priorities within a matrix organisation.
- Able to use customer insight, market trends and performance data to identify opportunities and shape strategic marketing decisions.
- Commercially minded, with experience translating business objectives into clear, measurable marketing plans that drive growth.
- Strong communication and collaboration skills, with the ability to bring people together, simplify complexity and influence decision making at all levels.
We're always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you'll have access to a range of benefits including:
- 25 days annual leave plus bank holidays + holiday buying scheme
- Worksave pension scheme with up to 7% employer contribution
- Free AA breakdown membership from Day 1 plus 50% discount for family and friends
- Discounts on AA products including car and home insurance
- Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
- Company funded life assurance
- Diverse learning and development opportunities to support you to progress in your career
- Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family
We're an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong.
Senior Marketing Strategy & Planning Manager in Basingstoke employer: Automobile Association
The AA is an exceptional employer, offering a dynamic work environment in Basingstoke with hybrid working options that promote work-life balance. As a Senior Marketing Strategy & Planning Manager, you'll benefit from a comprehensive package including an annual bonus, private medical insurance, and diverse learning opportunities, all while being part of a collaborative culture that values innovation and inclusivity. Join us to make a meaningful impact in a leading organisation that champions employee growth and customer-centric decision-making.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Strategy & Planning Manager in Basingstoke
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Automobile Association and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Automobile Association are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Automobile Association on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Automobile Association. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Strategy & Planning Manager in Basingstoke
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Automobile Association. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Automobile Association:Show us that you’ve done your homework! In your application, briefly mention what you admire about Automobile Association’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Automobile Association
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Automobile Association will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Automobile Association, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
