At a Glance
- Tasks: Lead and shape content design for impactful digital journeys at The AA.
- Company: Join The AA, a leading motoring organisation with a rich history and innovative future.
- Benefits: Enjoy 25 days annual leave, bonuses, private medical insurance, and more!
- Other info: Hybrid working model with opportunities for personal and professional growth.
- Why this job: Make a real difference in how millions engage with our services and products.
- Qualifications: Senior level expertise in content design and strong leadership skills required.
The predicted salary is between 60000 - 75000 £ per year.
Location: Basingstoke (hybrid working 3 office days per week) + regular travel to our London office
Employment Type: 12-Month Fixed Term Contract (FTC)
Additional Benefits: Annual Bonus, Cash-Car Allowance & Private Medical Insurance
Think the AA is just about roadside assistance? Think again. For over a century, we've been evolving and adapting. Today, as the nation's leading motoring organisation, we offer a wide range of products and services to millions of customers. From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all. As we continue to expand, diversify, and modernise, joining us as a Lead Content Designer means you'll play a crucial role in our success and be part of this exciting motoring journey.
This is the job: At The AA, content plays a critical role in how millions of people understand, choose and use our products and services. We are looking for a Lead Content Designer to shape the vision, standards and strategic direction for content design across high profile digital journeys, ensuring our experiences are clear, inclusive, accessible, compliant and genuinely useful for customers. This is a senior leadership opportunity for someone who can bring structure, clarity and momentum to a growing content design function. You will lead and develop a team, embed best practice across squads, influence senior stakeholders and help shape how content supports customer experience, commercial performance and business priorities. You will be joining on a 12-month fixed term contract at a pivotal time, with the opportunity to make a visible impact quickly.
What will I be doing?
- Set the vision, standards, governance and frameworks for content design across large scale digital journeys.
- Lead, coach and develop the content design team, building capability, confidence and clear progression pathways.
- Champion accessible, inclusive, user centred and compliant content, including FCA aligned best practice where relevant.
- Partner with Product, Design, CRO, Legal, Compliance and senior business stakeholders to align content strategy with customer and business outcomes.
- Use research, behavioural data, performance insight and customer evidence to shape content decisions and improve journey performance.
- Drive continuous improvement in content design practice, including the responsible use of emerging tools and AI where they can improve quality, consistency and efficiency.
What do I need?
- Senior level content design, UX writing or content strategy expertise, gained across complex digital journeys and customer focused environments.
- Experience in acquisition led, commercial, regulated or customer service-based organisations would be beneficial, particularly where content has had a clear impact on conversion, digital self-service, customer understanding or service outcomes.
- Strong knowledge of UX, accessibility, inclusive design, plain English and regulatory compliance, with the ability to embed best practice across teams.
- A proven track record of leading content design strategy at organisational level, not just delivering individual content changes.
- Experience building, coaching and developing content design teams, including capability frameworks, standards and ways of working.
- The ability to influence senior stakeholders, challenge constructively and secure alignment across product, customer experience and business priorities.
- Confidence using research, data and performance insight to demonstrate measurable impact for customers and the organisation.
Additional information: We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:
- 25 days annual leave plus bank holidays + holiday buying scheme
- Worksave pension scheme with up to 7% employer contribution
- Free AA breakdown membership from Day 1 plus 50% discount for family and friends
- Discounts on AA products including car and home insurance
- Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
- Company funded life assurance
- Diverse learning and development opportunities to support you to progress in your career
- Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family
We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.
Lead Content Designer in Basingstoke employer: Automobile Association
The Automobile Association in Southampton is an exceptional employer, offering a unique opportunity for Mobile Mechanics to work independently while receiving comprehensive training and support. With a strong focus on employee growth and inclusivity, the company provides guaranteed earnings and an attractive benefits package, making it a rewarding place to build your career in the automotive industry.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Content Designer in Basingstoke
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Lead Content Designer in Basingstoke
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Automobile Association from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Automobile Association specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Automobile Association
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Automobile Association, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Automobile Association you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Automobile Association that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Automobile Association, so think on your feet and don't hesitate to showcase your creativity!
