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- Tasks: Guide future driving instructors from enquiry to franchisee status with the AA Driving School.
- Company: Join the AA, a trusted UK brand offering diverse services.
- Benefits: Enjoy 25 days leave, pension contributions, and discounts on AA products.
- Why this job: Make a real impact by supporting trainees in their journey to success.
- Qualifications: 5+ years in account management, strong communication, and sales skills required.
- Other info: Dynamic role with opportunities for personal growth and development.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Location: Cardiff Hybrid 2-3 days per week in the office
Employment Type: 10-month fixed term contract
Hours: 36.25 hours per week
Think the AA is just about roadside assistance? Think again!
As one of the UK\’s most trusted brands, we provide a wide range of services to millions of customers. From comprehensive Home and Motor Insurance to personalised Financial Services like Loans and Savings, and outstanding B2B, Consumer, Business Services, Driver Training, Car Care, and Service Maintenance and Repair, we\\\’ve got you covered. Our mission is to keep Britain moving, and we\\\’re looking for dedicated individuals to join our team. Ready to join us?
#LI-CL1 #LI-Hybrid
This is the job
As a key member of the AA Driving School Academy team, you\\’ll be at the heart of helping future driving instructors launch their careers. In this dynamic Account Manager role, you’ll guide trainees from their very first enquiry all the way to becoming franchisees under a trainee licence with the AA Driving School.
It’s a role that blends sales, service, and support you’ll be the go to person for trainees, building strong relationships and keeping them motivated throughout their journey. Your success will be measured by how many trainees you help convert onto a trainee licence franchise, but just as importantly, by the quality of service and engagement you deliver along the way.
If you’re passionate about people, thrive in a fast-paced environment, and love seeing others succeed, this is the job for you.
What will I be doing?
As an Account Manager in the AA Driving School Academy, you’ll play a vital role in helping trainee driving instructors take the leap from training to becoming franchisees. Here’s what your day-to-day will look like:
- Driving Franchise Conversion
You’ll work towards weekly, monthly, and quarterly targets by supporting trainees to successfully transition onto a trainee licence franchise with the AA Driving School - Tracking Trainee Progress
You’ll be the main point of contact for trainees, keeping a close eye on their progress against the course syllabus and timelines to ensure they stay on track - Mentoring and Support
Through 1:1 and group sessions—via phone, online meetings, and email—you’ll provide both educational and pastoral support. You’ll also identify and act on any issues where trainees may need extra help - Collaborating Across Teams
You’ll work closely with the Trainee Services Team, Training & Development Team, and other Driving School teams to deliver a seamless and proactive customer experience - Delivering Customer Success
Every interaction counts. You’ll build strong relationships and deliver a first-class service that supports long-term franchise conversion and reflects our customer success values
What do I need?
- At least 5 years’ experience as a commercial Account Manager in a B2B or B2C environment, with a strong background in service, sales, or project management
- Experience in a training environment, especially online or remote learning, or within a franchise business model is a big plus
- A proven track record of hitting targets and delivering results
- Confidence in managing the entire customer journey—from first contact to long-term engagement
- Ideally, experience in a fast-paced, high-performing environment
- Strong communication skills, with a background in customer service
- Sales experience is highly desirable, especially if you’ve had formal training in sales techniques
- As this is a new and evolving role, you’ll need to be comfortable with ambiguity and change. Experience in a start-up or high-growth business would be a real advantage—we’re counting on you to help shape and grow this role
Personal Qualities
- Excellent interpersonal and written communication skills
- Quick-thinking and able to offer creative solutions to support trainee progression
- Assertive, with a positive and resilient mindset
- A strong sense of determination to achieve the best outcomes for both the business and our customers
A truly customer-centric approach, you care about people and their success
Additional Information
We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:
- 25 days annual leave plus bank holidays + holiday buying scheme
- Worksave pension scheme with up to 7% employer contribution
- Free AA breakdown membership from Day 1 plus 50% discount for family and friends
- Discounts on AA products including car and home insurance
- Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
- Company funded life assurance
- Diverse learning and development opportunities to support you to progress in your career
- Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family
Plus, so much more!
We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.
As part of the onboarding process, we complete several pre-employment checks including work reference, credit and criminal record checks.
We may close the vacancy sooner than the advertised date if we get a high volume of applications, please apply now if you are interested.
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Account Manager employer: Automobile Association
Contact Detail:
Automobile Association Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Manager
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or even in person. Let them know you're on the hunt for an Account Manager role and ask if they know anyone at the AA or similar companies. You'd be surprised how many opportunities come from a simple chat!
✨Tip Number 2
Prepare for those interviews! Research the AA and its services thoroughly. Understand their mission and values, and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets what they're all about.
✨Tip Number 3
Practice makes perfect! Get a friend or family member to do mock interviews with you. Focus on common questions for Account Managers and make sure you can articulate your past successes and how they relate to the role at the AA.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a quick thank-you email to express your appreciation for the opportunity. It shows you're genuinely interested and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Account Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Account Manager role. Highlight your experience in B2B or B2C environments, and don’t forget to mention any relevant training or mentoring experience you have!
Showcase Your Achievements: We want to see how you've hit targets and delivered results in your previous roles. Use specific examples to demonstrate your success and how you can bring that same energy to our team.
Be Personable: Since this role is all about building relationships, let your personality shine through in your application. We love candidates who are passionate about helping others succeed, so share your motivation and enthusiasm!
Apply Through Our Website: For the best chance of getting noticed, make sure to apply directly through our website. It’s the easiest way for us to keep track of your application and get back to you quickly!
How to prepare for a job interview at Automobile Association
✨Know Your Stuff
Before the interview, make sure you understand the role of an Account Manager in the AA Driving School Academy. Familiarise yourself with their services and how they support trainee driving instructors. This will help you answer questions confidently and show your genuine interest in the position.
✨Showcase Your Experience
Be ready to discuss your past experiences in sales, service, or project management. Highlight specific examples where you've successfully guided clients or trainees through a process, especially if it involved achieving targets. This will demonstrate your ability to manage the customer journey effectively.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and ability to handle ambiguity. Think of scenarios where you had to support someone through a challenging situation or adapt to changes quickly. Use the STAR method (Situation, Task, Action, Result) to structure your answers.
✨Engage and Connect
During the interview, focus on building rapport with your interviewers. Ask insightful questions about the team dynamics and how they measure success in the role. This shows that you're not just interested in the job, but also in contributing positively to the team culture.
