At a Glance
- Tasks: Lead marketing for innovative apps used by top companies like Adobe and SpaceX.
- Company: Join a dynamic team at AppFox, a leader in digital transformation.
- Benefits: Enjoy 33 days leave, hybrid work, private healthcare, and personal development budget.
- Other info: Be part of a small team with big ambitions and excellent career growth opportunities.
- Why this job: Make an impact in a fast-paced environment while using cutting-edge AI tools.
- Qualifications: 3+ years in B2B marketing, strong communication skills, and AI tool proficiency.
The predicted salary is between 60000 - 60000 € per year.
Your mission is to level up the apps that enhance the world’s favourite tools. Over 3,000 companies — including Adobe, Deloitte, Oracle, Dyson, Grammarly, and SpaceX — use AppFox apps to bring order to Confluence, Jira, Miro, and monday.com.
The role involves owning the marketing engine for our portfolio: Workflows, Approvals, Compliance, and Captionizer for Confluence; Optimizer for Jira; Workflows for Miro; and Approvals for monday.com. Your job is to turn product capability into demand across various channels, including the Atlassian Marketplace, the monday.com Marketplace, and our website.
You will report directly to the Head of Product and collaborate closely with our Product Manager, Product Owners, Customer Success Manager, and the wider Automation Consultants marketing team. You’ll lead a small but growing team of marketers, with a budget to support them.
What You’ll Actually Do:
- Run the content engine, producing web pages, blogs, social media content, emails, videos, and listing copy that is high volume, on-brand, and conversion-focused.
- Plan and execute multi-channel campaigns around our launches and solution narratives.
- Own marketplace performance, treating listings as conversion pages with A/B tests and ranking signals.
- Implement modern SEO and Generative Engine Optimization (GEO) to ensure AppFox is accurately surfaced by AI when buyers search for relevant tools.
- Plan events that convert, including our presence at conferences and webinars.
- Activate the partner channel through co-marketing campaigns and joint content.
- Measure key metrics such as trial signups, paid conversion, and campaign performance, and act on the results.
- Manage agencies and freelancers from brief to delivery, ensuring timely and budget-compliant outcomes.
You will work alongside Product Management and Customer Success, focusing on delivering the right message to the right buyer at the right moment.
Your Profile:
Essential:
- 3+ years in B2B marketing, ideally SaaS, with experience in delivering multi-channel campaigns.
- Fluency with AI tools for research, analysis, and automation.
- Strong written and oral communication skills.
- Analytical skills, comfortable with Google Analytics and similar tools.
- Experience with budget ownership and ROI reporting.
- Bachelor’s degree or equivalent at 2:1 or above.
- Willingness to travel for events.
Nice to Have:
- Experience leading or mentoring a small team.
- Familiarity with Claude Cowork or modern AI tooling.
- B2B product marketing experience for software sold via marketplaces.
- Experience marketing to technical audiences.
- Hands-on experience with HubSpot, SEMRush, Google Ads, and CMS systems.
- Video production skills.
Why Us?
Salary: circa £60,000. We are a small team with big ambitions, backed by over 20 years of Atlassian expertise. We are SOC 2 and ISO 27001 certified and recognised as a UK Best Workplace.
Perks:
- 33 days annual leave (including bank holidays).
- Hybrid working and flexible hours.
- Private healthcare and dental insurance.
- Enhanced maternity and paternity leave.
- Personal training budget and dedicated development plan.
- Electric car scheme and Cycle to Work.
- Pension scheme.
- On-site gym, showers, yoga, and more.
- Regular company-wide and team socials.
About Us: AppFox is part of Automation Consultants, a Platinum Atlassian Solution Partner with two decades in digital transformation. We build apps that help teams maximise their existing tools.
Product Marketing Manager in Reading employer: Automation Consultants
At AppFox, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. With a strong focus on employee growth, we offer extensive training opportunities, a generous benefits package including 33 days of annual leave, and the flexibility of hybrid working. Join our passionate team in a vibrant environment where your contributions directly impact leading companies like Adobe and SpaceX, and where your enthusiasm for AI can truly shape the future of marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in Reading
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, and meetups related to product marketing. You never know who might have a lead on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in product marketing. Include case studies, campaigns you've run, and any metrics that showcase your impact. This will make you stand out when chatting with potential employers.
✨Tip Number 3
Leverage social media! Use platforms like LinkedIn to share your insights on product marketing trends, engage with industry leaders, and showcase your expertise. This can help you get noticed by recruiters and hiring managers.
✨Tip Number 4
Apply through our website! We’re always on the lookout for passionate individuals who want to join our team. Keep an eye on our careers page and don’t hesitate to reach out if you see a role that excites you!
We think you need these skills to ace Product Marketing Manager in Reading
Some tips for your application 🫡
Show Your Passion for AI:We want to see your enthusiasm for AI in your application! Make sure to highlight any experience you have with AI tools and how you've used them to enhance your marketing efforts. This will show us that you're not just keeping up with trends, but you're ready to lead the charge.
Tailor Your Content:When applying, make sure your written content reflects our brand voice. Use examples from your past work that demonstrate your ability to create high-conversion copy. We love seeing candidates who can adapt their style to fit our needs!
Be Data-Driven:We’re all about measuring what matters! In your application, include specific metrics or results from your previous campaigns. Show us how you’ve used analytics to drive decisions and improve performance — numbers speak louder than words!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Automation Consultants
✨Know Your Products Inside Out
Before the interview, make sure you understand the products you'll be marketing. Dive deep into AppFox's offerings like Workflows and Approvals for Confluence, and how they fit into the Atlassian ecosystem. This knowledge will help you articulate how you can turn product capabilities into demand.
✨Showcase Your Multi-Channel Campaign Experience
Be ready to discuss your past experiences with multi-channel campaigns. Prepare specific examples of how you've planned, executed, and measured campaigns in a B2B SaaS environment. Highlight your analytical skills and how you've used data to drive decisions.
✨Demonstrate Your AI Enthusiasm
Since the role requires a strong understanding of AI tools, come prepared to discuss how you've used AI in your previous roles. Share examples of how you've leveraged AI for research, analysis, or automation, and express your eagerness to stay current with new tools and trends.
✨Prepare Questions That Show Your Curiosity
Interviews are a two-way street, so prepare thoughtful questions that demonstrate your curiosity about the company and its products. Ask about their approach to using AI in marketing or how they measure success in their campaigns. This shows you're not just interested in the role, but also in the company's future.
