Sales Director

About Automated Creative

Automated Creative (AC) is an ad tech platform that makes, scales, and optimises ad creative for digital platforms using live campaign data. We position ourselves as the fastest way to create, scale and test performance ads with our proprietary marketing technology platform Creator. We have three clear value propositions for our clients: data-driven creative at speed and scale; test and learn what works and why; and reduce non-working media costs. We have helped brands including Mars, Brown Forman, Bose, Tonies, Specsavers, Lipton, Formula 1, and Suntory Global Spirits innovate their digital advertising. AC is eight years old, independently owned, and London-based, with team presence in Toronto, Argentina and New Zealand. We are scaling rapidly due to successes across clients and are looking to expand our team of advertising and technology-obsessed people in London.

The Role

We are hiring a Sales Director to take ownership of new business and help build the next stage of Automated Creative’s revenue engine. This is a senior commercial role sitting at the intersection of enterprise sales, pipeline generation, and function building. You will own new business across enterprise brands and agency partners, while also helping define how we scale sales beyond founder-led growth. You will be responsible for both generating and converting pipeline — building outbound activity across key ICPs, converting inbound leads from marketing, and closing complex enterprise deals typically ranging from £30K–£200K ACV. You will be selling into senior marketing stakeholders, CMOs, Heads of Performance, and VP Marketing teams across consultative, multi-stakeholder sales cycles of 8–12 weeks. This is not a “work existing pipeline” role. You will be expected to create demand, open doors, and build structure as you go, while operating in a fast-moving, founder-led environment where pace and ownership matter.

Why This Role Exists

This hire will take ownership of new business development, gradually transitioning and ultimately fully owning the sales motion as the company moves into its next stage of growth.

What The Day to Day Looks Like

You will own enterprise new business end-to-end, building your own outbound pipeline while also converting inbound leads from marketing in partnership with Client Services. You will be speaking directly to senior marketing leaders (CMOs, VP Marketing, Heads of Performance), running consultative conversations and managing full sales cycles from first touch through to close, typically over 8–12 weeks. Alongside closing deals, you will actively represent AC in the market through networking, events, and industry engagement, helping to open new commercial opportunities. You will manage complex, multi-stakeholder enterprise deals including procurement and negotiation, and feed real market insight back into Product and Marketing to shape how we position and sell. As the business scales, you will also help define and build the sales function, improving how we generate, manage, and convert pipeline in a fast-moving, founder-led environment.

Ideal Profile

• You are a high-performing enterprise sales professional with a strong track record of closing £50K–£200K ACV deals in adtech, martech, or creative technology.
• You are confident in selling to senior marketing stakeholders (CMO, VP Marketing, Head of Performance) across complex, consultative sales cycles, and you are comfortable operating without heavy sales infrastructure or SDR support.
• You combine inbound conversion with proactive outbound pipeline generation, taking full ownership from prospecting through to close.
• You win deals through insight, positioning, and commercial understanding rather than price.
• You are commercially sharp, data-literate, and disciplined in CRM management and forecasting.
• You are entrepreneurial and self-sufficient, motivated by building and scaling new business in a fast-moving, founder-led environment.

Essential:

• Built a successful track record in enterprise sales within adtech, martech, media, or creative technology.
• Strong network across brand and agency-side marketing leaders.
• Consistent success closing £50K–£200K ACV deals with senior stakeholders (CMO, VP Marketing, Head of Performance).
• Comfortable owning the full sales cycle independently — from first outreach through to close.
• Proven ability to balance inbound conversion with proactive outbound pipeline generation.
• Strong understanding of the digital advertising ecosystem (Meta, Google, DV360, TikTok) with a consultative selling approach.
• Commercially driven with a strong record of overachievement against targets.
• Excellent pipeline discipline — forecasting, CRM hygiene, and deal management.
• Data-literate, able to turn insight into clear, compelling commercial narratives.
• Resilient, high-ownership mindset with strong momentum through rejection and setbacks.

Nice to have:

• Sold creative intelligence, performance creative, or AI-driven marketing platforms.
• Existing relationships across senior brand or agency decision-makers.
• Experience in founder-led, early-stage, or scaling environments.
• Exposure to both brand and agency-side sales motions.
• Used industry events, conferences, and networking as a core part of pipeline generation.

Perks:

• 30 Days annual holiday, not including Public Holidays and Christmas Closure.
• Remote and flexible working opportunities.
• 3pm Finish every Friday.
• No meeting Fridays.
• Bike and technology schemes.
• Private Vitality Health Insurance.
• Company pension matching @ 3%.
• Regular socials and twice annual day trip socials.