Marketing Data Analyst in London

Automated Creative (AC) is an ad tech platform that makes, scales, and optimises ad creative for digital platforms using live campaign data. We position ourselves as the fastest way to create, scale and test performance ads with our proprietary marketing technology platform Creator. We have three clear value propositions for our clients: data-driven creative at speed and scale; test and learn what works and why; and reduce non-working media costs. We have helped brands including Mars, Brown Forman, Bose, Tonies, Specsavers, Lipton, Formula 1, and Suntory Global Spirits innovate their digital advertising. AC is eight years old, independently owned, and London-based, with team presence in Toronto, Argentina and New Zealand. We are scaling rapidly due to successes across clients and are looking to expand our team of advertising and technology-obsessed people in London.

This is a hands-on, execution-focused data role where you will be the primary owner of dashboard builds, tagging accuracy, and data structure for your assigned clients. Your work is what makes it possible for Strategists and Client Services teams to make evidence-based creative decisions — and ultimately what makes AC’s product genuinely valuable to clients. We're not looking for a purely technical analyst. We're looking for someone who is genuinely curious about why people engage with content, how brands grow, and what data can reveal about creative performance. You enjoy finding patterns, asking questions, and turning complex datasets into clear narratives that help people make better decisions.

You might come from a traditional analytics background, but we're equally interested in people who have explored data storytelling in other ways — whether that's writing a blog, publishing analyses online, creating content around trends and insights, contributing to research projects, or simply demonstrating a strong point of view on how data can be used to tell a story. You'll work closely with Creative Strategists, Client Services teams across both our Plus (managed service) and Platform (SaaS) business lines, and Product, helping turn creative and performance data into actionable recommendations that support better creative decisions.

We are looking for someone who can:

• Independently build, maintain, and QA dashboards for assigned clients using AC's proprietary platform (full training will be given)
• Own tagging accuracy: applying taxonomies, retagging sprints, and running regular tag health checks with the support and oversight of the Head of Strategy
• Compile clean, well-structured data summaries and reporting decks that strategists can interpret and present
• Spot interesting patterns, trends, and behaviours in data and communicate them clearly to both technical and non-technical audiences
• Translate numbers into insights and narratives that help explain why creative is performing the way it is
• Flag data anomalies, missing tags, broken builds, and data risks before they become problems
• Use AI tools actively to improve the speed and quality of data work
• Be reliable, proactive, and easy to work with: the kind of person who does not need to be chased

What the Day to Day role looks like:

• Dashboards & Data Maintenance
  • Build and maintain dashboards for assigned clients: applying the correct metrics, filters, and tags from a brief or template
  • Proactively flag tag errors, missing data, or anomalies to the strategist or CS team
  • Keep dashboards up to date as campaigns evolve, ensuring data is current and accurately reflects what is being tested
  • Understand the key metrics used across the funnel for your clients and keep a working knowledge of why they matter
• Tagging & Data Architecture
  • Apply existing tag taxonomies accurately to ads and campaigns
  • Retag sprints and build new tag categories under a strategist's / CS’s direction
  • Run regular tag and taxonomy health checks across priority clients, flagging when structures need updating
  • QA the tagging work of others and document known data quirks in the correct Drive folders
  • Contribute suggestions for improving tag structures when you spot ways the data could be more useful
• Reporting & Data Summaries
  • Build well-structured data decks and reporting summaries: compiling performance data, applying the right visualisations, presenting in a format the strategist or CS team can use
  • Identify the top-performing creative variables and headline metrics in a sprint, and flag what the strategist should look at first
  • Ensure the data layer is accurate, clearly labelled, and ready to be interpreted: you own the data; the strategist owns the story
  • Support the strategy and CS teams with ad hoc data pulls and analysis requests
• Product, AI & Ways of Working
  • Be a proficient and confident user of our platform: especially tags, data builds, and QA
  • Flag bugs, inefficiencies, or data issues directly to the Product team via the strategist
  • Use AI tools actively to improve the speed and quality of your data workflow: tagging, formatting, anomaly detection, reporting templates
  • Document your data work clearly in the correct Drive folders, and share tips with the wider team so others can understand and replicate it
  • Manage your own time and deliverables across multiple clients using Asana and the strategy task tracker

Ideal Profile

You are an analyst from a media or research background, or someone who has been doing data and reporting work in a marketing or adtech environment and wants to go deeper. You do not need to be a data scientist: but you need to love clean data or be an Excel lover, take genuine pride in accuracy, and be curious about how creative performance works. You have a ‘I’ll google / Chat GPT that’ to work it out mentality; but you won’t blindly copy and paste answers without fully understanding them. You’ll love telling a story with data, and be comfortable on the data end but also turning that into slides for clients too, we’d love the role to be client-facing too presenting your own work with the help of your Manager, the Head of Strategy.

Essential:

• Comfortable working with data: you can build a structured report, spot an anomaly, and explain clearly what you found
• High attention to detail: errors in data have real consequences and you take that seriously
• Organised and reliable: you manage your own task list, hit your deadlines, and do not need prompting
• Some experience working around marketing and digital advertising: you want to understand why the creative data you are working with matters
• Easy to work with: collaborative, responsive, and clear in how you communicate
• Familiar with spreadsheets and data tools (Google Sheets, Excel, or equivalent)

Nice to have:

• Ideally, you’ll be familiar with the metrics of paid social platforms (Meta, TikTok, YouTube, display)
• Experience with dashboards like Looker, BI tools, or data visualisation
• Experience with tagging, UTM structures, or campaign tracking
• Proven use of AI tools to speed up data or analytical work (at the very least, be personally curious!)
• Interest in creative strategy, not just data: you want to understand what the numbers mean, not just produce them

Working Model

Minimum one day per week in our Shoreditch office (Thursdays). Outside of that, we offer flexibility to work from wherever you are most productive. Standard working hours are 9:30am–6:00pm, with an early finish at 3:00pm every Friday. You’ll report into the Head of Strategy.

Perks:

• 30 Days annual holiday, not including Public Holidays and Christmas Closure
• Remote and flexible working opportunities
• 3pm Finish every Friday
• No meeting Fridays
• Bike and technology schemes
• Private Vitality Health Insurance
• Company pension matching @ 3%
• Regular socials and twice annual day trip socials (We’ve done Peak District, Antwerp & Devon so far)
• ...If you feel there’s a perk that would guarantee you joined us, then let us know we’re open to anything!

Culture

Our culture is built on trust. We hire people that inspire us and we trust to make the right decisions. We believe in working hard, but not being overworked. We believe our team can choose to work from the place that delivers the best results. We do the right thing by each other, by our clients and value transparency - we aren’t the place for egos or industry spin. At Automated Creative, we are committed to treating all employees and applicants fairly and equally regardless of their gender, gender identity, marital or civil partnership status, race, colour, national or ethnic origin, social or economic background, disability, religious belief, sexual orientation, or age.

Hiring Process

• 30-minute screening call with our internal recruiter
• 30-minute introductory interview with two people from the hiring team
• Short Task
• Final interview with COO and CPO.

We aim to respond within 7 working days of receiving your application. Due to the volume of applications, we are unable to provide individual feedback at the initial stage. We really appreciate your interest and the time you take to apply.