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- Tasks: Lead and grow a high-performing sales team while driving pipeline growth across EMEA.
- Company: Join Automata, a pioneering company transforming lab automation for scientists worldwide.
- Benefits: Enjoy hybrid work, professional development, and a vibrant team culture with fun activities.
- Why this job: Make a real impact in science and innovation while working with cutting-edge technology.
- Qualifications: 10+ years in B2B sales, with leadership experience and a passion for lab automation.
- Other info: Be part of a diverse team committed to inclusivity and solving complex challenges.
The predicted salary is between 48000 - 84000 £ per year.
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Location: Hybrid, work in our London HQ 3x/wk
At Automata , to transform how scientists work by making automation accessible to every lab in the world. We believe that by giving labs the power to automate, we can unlock discoveries that will shape the future of life sciences—from diagnostics and drug discovery to synthetic biology.
But we’re more than just a company disrupting the industry—we\’re a team of innovators, problem-solvers, and creators passionate about empowering scientists. Our platform combines hardware and software to streamline workflows, making lab automation fast, flexible, and affordable. This means our customers can focus on groundbreaking research, while we take care of the rest.
Why Work at Automata?
- Impact : Your work will directly contribute to advancements in science and medicine, supporting labs around the globe as they push boundaries in research and innovation.
- Innovation : You’ll be part of a team solving complex problems (seriously, no one else has figured out how to do this yet), using cutting-edge technology (we have robots).
- Growth : . Whether through hands-on experience, professional development, or collaborative projects, you’ll grow both professionally and personally.
- Community : Join a diverse, passionate team that (golf on a Thursday, Soccer once a month, movie nights whenever we fancy it).
We are looking for an EMEA Sales Leader whose mission is to be a strategic growth driver who builds both as an independent contributor while leading a high-performing team to expand our footprint and pipeline across the region .
Accelerating science requires strong, focused leadership to drive commercial success across EMEA—ensuring that our automation solutions reach the right labs, faster.
By building and guiding a high-performing Strategic Account Executive team and driving pipeline growth, the EMEA Sales Leader will be critical to scaling our impact and fulfilling our mission to accelerate science by making automation a reality for every lab .
In This Role, You Will Be Responsible For:
Building pipeline, initially acting as an independent contributor directly reaching out to customers to plan and execute Lunch & Learn and new meeting activities in order to get face-to-face with customers
Rationalizing quota and development goals to new strategic EMEA territory divisions
Leading and managing the Strategic Account Directors across the EMEA region
Building a strong team culture that reflects our values and supports growth
Setting clear goals, providing regular coaching, and supporting team development
Driving pipeline growth by working closely with Marketing and other teams to generate demand
Owning and delivering regional sales targets, helping the team close key deals
Rolling out strategy in EMEA in alignment with global sales leadership and tailoring it to local needs
Partnering with Customer Success, Product, and other functions to ensure strong execution and customer outcomes
Using data to track progress, identify issues, and improve performance
Supporting account planning, territory setup, and resource allocation
Championing our mission to accelerate science by making lab automation accessible
What It Takes
Proven success leading enterprise or strategic sales teams across EMEA
10+ years in B2B sales, with at least 3 years in a sales leadership role
Experience in lab automation, liquid handling platforms, large scale integrated laboratory solutions and integrated peripheral equipment
Track record of success in startup or high-growth environments
Strong ability to build pipeline and collaborate cross-functionally to drive demand
Skilled in coaching, performance management, and developing high-performing teams
Excellent communicator with strong stakeholder management skills
Data-driven with confidence in forecasting and performance tracking
Deep understanding of complex sales cycles and strategic selling
Passion for accelerating science through innovative technology
Nice to Haves
Experience selling into or working directly with academic, biotech, or pharma labs
Familiarity with automation workflows, lab hardware, or integrated software systems
Knowledge of EMEA market nuances, regulatory landscapes, and buyer behaviors
Background in scaling sales teams from early stage through growth phases
Experience influencing product strategy or customer feedback loops
Fluency in additional European languages
Formal sales training (., MEDDIC, SPIN, Challenger)
Experience managing or collaborating with distributed or remote teams
What Gets Us Excited
We’re passionate about the future of technology and automation, and our growing success is built on like-minded individuals who share that passion.
You are excited about building something from the ground up in a high-impact region , with the backing of a world-class product and a mission that truly matters. We’re a tight-knit, ambitious team that thrives on collaboration, autonomy, and solving hard problems for scientists. You’ll have the freedom to shape strategy, influence direction, and directly accelerate the pace of scientific discovery across EMEA.
We are an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Discrimination of any kind based on race, colour, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status is strictly prohibited.
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EMEA Sales Leader employer: Automata
Contact Detail:
Automata Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land EMEA Sales Leader
✨Tip Number 1
Familiarise yourself with the latest trends in lab automation and the specific technologies that Automata uses. This knowledge will not only help you understand the product better but also demonstrate your genuine interest in the role during discussions.
✨Tip Number 2
Network with professionals in the life sciences and lab automation sectors. Attend relevant industry events or webinars to connect with potential colleagues and gain insights into the challenges they face, which can be valuable in your conversations with Automata.
✨Tip Number 3
Prepare to discuss your experience in building and leading sales teams, particularly in high-growth environments. Be ready to share specific examples of how you've driven pipeline growth and achieved sales targets in previous roles.
✨Tip Number 4
Showcase your understanding of the EMEA market nuances and buyer behaviours. Research the specific needs and challenges faced by labs in this region, as this will help you tailor your approach and demonstrate your strategic thinking.
We think you need these skills to ace EMEA Sales Leader
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B sales and leadership roles, particularly in lab automation or related fields. Use specific metrics to demonstrate your success in previous positions.
Craft a Compelling Cover Letter: In your cover letter, express your passion for science and technology. Discuss how your background aligns with Automata's mission and how you can contribute to their growth in the EMEA region.
Showcase Leadership Skills: Emphasise your experience in leading high-performing teams. Provide examples of how you've successfully coached team members and driven pipeline growth in previous roles.
Highlight Data-Driven Achievements: Include specific examples of how you've used data to track performance and improve sales outcomes. This will demonstrate your analytical skills and ability to make informed decisions.
How to prepare for a job interview at Automata
✨Understand the Company Mission
Before your interview, make sure you fully grasp Automata's mission to transform lab automation. Be prepared to discuss how your experience aligns with their goal of accelerating science and making automation accessible to every lab.
✨Showcase Your Leadership Experience
As an EMEA Sales Leader, you'll need to demonstrate your ability to lead high-performing teams. Prepare examples of how you've successfully managed sales teams in the past, focusing on coaching, performance management, and achieving targets.
✨Familiarise Yourself with Lab Automation
Since the role involves selling lab automation solutions, it's crucial to have a solid understanding of the technology and workflows involved. Brush up on your knowledge of liquid handling platforms and integrated laboratory solutions to impress your interviewers.
✨Prepare for Data-Driven Discussions
The role requires a data-driven approach to track progress and improve performance. Be ready to discuss how you've used data in previous roles to forecast sales, identify issues, and drive demand, showcasing your analytical skills.
