At a Glance
- Tasks: Lead marketing strategy and drive brand growth across multiple entities.
- Company: Join Autoguard Group, a global leader in aftersales solutions.
- Benefits: Competitive salary, hybrid work model, and career progression opportunities.
- Other info: Collaborative environment focused on innovation and continuous improvement.
- Why this job: Shape marketing for a growing business with international reach and real impact.
- Qualifications: Proven senior marketing experience and strong leadership skills.
The predicted salary is between 80000 - 100000 £ per year.
Autoguard Group is a leading provider of aftersales solutions, operating in 42 countries worldwide. We partner with dealers, brokers, and consumers to deliver transparent, flexible automotive protection products supported by strong technology, data, and customer insight.
As the business continues to scale, brand growth and recognition is becoming increasingly central to how we optimise performance and make strategic decisions across the Group.
We are seeking an experienced Group Marketing Director to join our growing Senior Management team and reporting directly into the Chief Commercial Officer. This position will be responsible for overseeing and managing Marketing duties across all entities within the Group.
The successful candidate will drive brand growth while safeguarding the organisation’s trusted reputation, ensuring all marketing activity aligns with external regulations and positions the brand ahead of competitors. They will champion a culture of responsible, transparent marketing, embedding best practices across all campaigns and customer touchpoints to strengthen credibility and long-term brand value.
As a trusted member of the Senior Management team, you will play a key role in shaping Marketing strategy, maintaining brand integrity, and supporting sustainable business growth both in the UK and Internationally.
Key Responsibilities- Strategic Growth & Leadership
- Develop and deliver a group-wide marketing strategy aligned to ambitious growth targets
- Drive revenue growth across multiple brands, markets, and service lines
- Identify new market opportunities, including international expansion
- Contribute to commercial planning, budgeting, and business strategy at senior level
- Brand & Market Positioning
- Lead a cohesive brand strategy across the group
- Ensure clear and differentiated positioning for each business unit
- Strengthen brand awareness and reputation in the UK and internationally
- Market Insight & Competitive Edge
- Leverage market insight and competitor intelligence to inform strategy
- Identify emerging trends and opportunities to stay ahead of the competition
- Champion a data-informed, insight-led approach to marketing
- Demand Generation & Commercial Impact
- Deliver integrated campaigns that drive leads, conversion, and revenue
- Work closely with sales and business development teams to grow pipeline
- Optimise digital and performance marketing channels for maximum impact
- Client Engagement & Marketing Excellence
- Support client acquisition and retention through high-quality marketing outputs
- Oversee proposals, presentations, and pitch materials
- Ensure clear and compelling communication of value and expertise
- Reputation & Industry Presence
- Lead PR, communications, and thought leadership activity
- Enhance and protect the group’s reputation across all markets
- Position the business as a trusted industry leader
- Multi-Brand & International Oversight
- Oversee marketing across a portfolio of six brands, ensuring alignment and efficiency
- Balance central strategy with local market adaptation
- Drive collaboration and cross‑selling opportunities across the group
- Performance, Data & Systems
- Oversee marketing performance, reporting, and analytics
- Use insight to optimise campaigns and inform decision‑making
- Ensure effective use of CRM and marketing technologies
- Leadership & Team Development
- Build and lead a high‑performing marketing team
- Manage external agencies and partners
- Foster a culture of innovation, accountability, and continuous improvement
- Budget & ROI
- Own and manage the group marketing budget
- Ensure effective allocation of spend to maximise ROI
About You
- Proven experience in a senior marketing leadership role, ideally within a multi‑brand or group structure
- Strong track record of driving growth and delivering commercial impact
- Experience operating across UK and international markets
- Skilled in brand development, digital marketing, and demand generation
- A strategic thinker with a hands‑on, delivery‑focused approach
- Confident leader, able to influence at senior level and inspire teams
- Highly analytical, with the ability to turn insight into action
- Bachelor's degree in Marketing, Business, or relevant fields
- Preferable to have 5 years' of similar experience within previous roles
What We Offer
- Competitive salary depending on experience
- Hybrid working model for improved work–life balance
- Opportunity to shape and lead marketing across a growing, multi‑entity business
- Collaborative, ambitious environment with international reach
- Professional development and career progression opportunities
- A strategic, board‑facing role with real commercial influence
Group Marketing Director in Frimley employer: Autoguard Group
Autoguard Group is an exceptional employer, offering a dynamic and collaborative work environment that fosters professional growth and innovation. With a competitive salary and a hybrid working model, employees enjoy a healthy work-life balance while contributing to impactful marketing strategies across a diverse portfolio of brands in the automotive sector. The opportunity to shape marketing initiatives on an international scale, coupled with strong support for career progression, makes Autoguard Group a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Group Marketing Director in Frimley
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their products, values, and recent news. We want to show them that you’re genuinely interested in Autoguard Group and ready to contribute to their growth.
✨Tip Number 3
Practice your pitch! You’ll want to clearly articulate how your experience aligns with the role of Group Marketing Director. We suggest rehearsing with a friend or in front of a mirror to boost your confidence.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can go a long way in showing your enthusiasm for the position. And remember, apply through our website for the best chance at landing that role!
We think you need these skills to ace Group Marketing Director in Frimley
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Group Marketing Director role. Highlight your experience in driving brand growth and managing marketing strategies across multiple entities. We want to see how your skills align with our ambitious growth targets!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for us. Share specific examples of how you've led successful marketing campaigns and contributed to brand positioning in previous roles.
Showcase Your Analytical Skills:We love data-driven decision-making! In your application, highlight your experience with market insights and analytics. Show us how you've used data to inform strategy and optimise marketing performance in the past.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Autoguard Group
✨Know Your Brand Inside Out
Before the interview, dive deep into Autoguard Group's brand values, products, and market positioning. Understand their current marketing strategies and think about how you can contribute to their growth. This will show your genuine interest and help you align your experience with their goals.
✨Prepare for Strategic Questions
Expect questions around strategic growth and brand positioning. Be ready to discuss your past experiences in driving revenue growth and how you've identified new market opportunities. Use specific examples that highlight your analytical skills and ability to turn insights into actionable strategies.
✨Showcase Your Leadership Style
As a Group Marketing Director, you'll need to inspire and lead teams. Prepare to talk about your leadership style and how you've built high-performing teams in the past. Share examples of how you've fostered a culture of innovation and accountability, as this will resonate well with their expectations.
✨Demonstrate Your Data Savvy
Autoguard values a data-informed approach to marketing. Be prepared to discuss how you've used analytics to optimise campaigns and drive commercial impact. Bring examples of how you've leveraged market insights to stay ahead of competitors, showcasing your ability to blend creativity with analytical thinking.
