Demand Generation Specialist, United Kingdom

Join AutogenAI – Revolutionising Bid and Proposal Writing with generative AI. AutogenAI is a leader in Generative AI SaaS, transforming how organisations create and optimise winning bids, tenders and proposals through cutting-edge natural language processing technology. We are one of the fastest-growing AI companies in the world, expanding rapidly to meet the increasing demand for AI-driven solutions across sectors.

As the Demand Generation Specialist at AutogenAI, you will own and execute our global B2B SaaS demand generation engine end to end. You will be responsible for planning, launching, optimising, and reporting on campaigns that generate qualified pipeline and revenue, working closely with Marketing, Sales/BDR, RevOps, and Product. This is a high-impact individual contributor role with clear ownership of performance, budgets, and outcomes.

What You’ll Be Responsible For:

• Global Campaign Execution: Plan, launch, and optimise demand generation campaigns across the Americas, UK, and APAC to drive qualified pipeline and revenue.
• Paid Media Ownership: Manage paid budgets across core channels, primarily LinkedIn Ads and Google Ads, ensuring efficient spend, testing discipline, and measurable ROI.
• Funnel & Automation Management: Build and optimise campaigns, workflows, and lifecycle automation within HubSpot to maintain clear funnel visibility.
• Attribution & Measurement: Own campaign tracking and performance measurement, ensuring accurate attribution across the funnel and confidence in pipeline reporting.
• Account-Based Marketing: Partner with Sales and BDR teams to develop targeted ABM programs that engage priority accounts and buying committees.
• Performance Reporting & Insights: Analyse performance across CAC, conversion rates, pipeline contribution, and channel effectiveness; share insights and recommended actions.
• Cross-functional Collaboration: Align targeting, messaging, and performance expectations with Sales, RevOps, and Product to support a unified go-to-market motion.
• Experimentation & Optimisation: Continuously test audiences, creative, messaging, and channels to improve efficiency and scale what works.
• New Channel Exploration: Identify and evaluate new inbound and paid growth opportunities as the business scales globally.

What You’ll Bring To The Team:

• Hands-On Ownership: Comfortable running campaigns end-to-end in a lean marketing organisation, from planning through to optimisation and reporting.
• Analytical Rigour: Strong ability to interpret performance data, understand attribution, and make confident, data-led optimisation decisions.
• Commercial Mindset: Naturally connects marketing activity to pipeline, revenue impact, and business outcomes.
• Ownership & Accountability: Self-directed, organised, and comfortable managing priorities, budgets, and timelines independently.
• Collaborative Approach: Effective partner to Sales, BDR, and RevOps teams, with a shared focus on measurable results.
• Adaptability: Thrives in fast-moving environments where priorities evolve and experimentation is essential to learning.

Requirements:

• Experience: 3–4+ years in B2B SaaS demand generation, growth marketing, or performance marketing, with a focus on pipeline contribution and measurable outcomes.
• Industry Knowledge: Solid understanding of SaaS buying journeys and go-to-market motions, particularly in mid-market and enterprise contexts.
• Technical Skills: Hands-on experience with LinkedIn Ads, Google Ads, HubSpot (workflows and reporting), A/B testing, and performance analytics.
• Education: Degree in Marketing, Business, Communications, or equivalent practical experience.

Preferred Qualifications:

• Experience working closely with Sales and BDR teams in a revenue-driven environment.
• Familiarity with ABM tools and multi-touch attribution models.
• Experience scaling regional or multi-country demand programs.
• Experience contributing to performance dashboards, forecasting, or planning with RevOps.

Compensation And Benefits:

• Competitive Salary: £50,000 - £65,000, depending on specific experience and qualifications relevant to the role.
• Stock Options: Meaningful equity in the company.
• Retirement Plan: Pension scheme to help secure your future.
• Paid Time Off: Unlimited vacation.
• Flexible Work Options: Remote working arrangements.
• Private Healthcare: Bupa Medical and Dental cover.
• Life Insurance: Peace of mind for you and your family.
• Paid parental leave: 16 weeks if you’ve just given birth, 4 weeks if your partner has just given birth (after one year of service).
• Additional Perks: Your choice of laptop (Mac or Windows), regular company events to connect with teammates, and opportunities for continued professional development.

Values In Action:

• Customers, Always: Everything starts with our customers. We walk in their shoes, speak their language, and build for their delight and success.
• Make It Happen: We move fast and take ownership. No waiting, no red tape – just action, urgency, and focus on outcomes.
• Learn and Invent: We stay curious. We learn what we can from past masters - and make up the rest.
• Act Like Owners: Titles don’t solve problems - people do. We own challenges, break the rules when it’s necessary, and focus on what matters.
• Turn It Up to 11: There is no “Good enough”. We raise the bar, push boundaries, and keep building.
• Lead With Respect: We listen first, speak honestly, and value every perspective.
• Build Trust Through Transparency: We default to openness. We give feedback, share information, and assume positive intent - no secrets, no silos.

Equal Employment Opportunity Statement: AutogenAI is an equal opportunity employer dedicated to fostering a diverse and inclusive workplace. We do not discriminate on the basis of race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by federal, state, or local laws. We encourage applications from individuals of all backgrounds, including those with disabilities and veterans. Our hiring decisions are based on qualifications, merit, and business needs.