At a Glance
- Tasks: Lead and create engaging content for social media channels about investment-grade cars.
- Company: Fast-growing brand at the intersection of automotive passion and asset management.
- Benefits: £35,000 salary, pivotal role in a dynamic team, and direct access to the founder.
- Other info: Office-based in South West London with opportunities for growth.
- Why this job: Shape the content strategy and make a real impact in a thriving industry.
- Qualifications: Strong social media portfolio and experience in filming and editing content.
The predicted salary is between 35000 - 35000 £ per year.
South West London | Full-Time, Office-Based (5 days/week) | £35,000 per year
About Autofolio
Autofolio helps car enthusiasts profit from their passion through investment-grade vehicles. We provide expert market data, research, and personalised consultations helping individuals make smarter decisions when buying, owning, and selling collectible cars. Featured in The Times, we're a fast-growing brand at the intersection of automotive passion and asset management.
The Role
We're looking for a talented and driven Head of Content to lead Autofolio's content output across all social channels. You'll own the full content strategy alongside the Founder from ideation through to filming, editing, and publishing, helping us grow our audience and convert followers into clients. This is a hands-on role at the heart of a growing brand, working closely with the founder.
What You'll Do
- Own and execute Autofolio's content strategy across TikTok, Facebook, LinkedIn, and YouTube
- Plan, film, and edit high-quality video content showcasing investment cars and Autofolio's expertise
- Optimise content performance across each platform, tailoring format, tone, and cadence to each channel
- Monitor analytics and use data to iterate and improve content performance over time
- Stay ahead of trends across social platforms and the investment car space
- Collaborate closely with the founder to capture authentic, expert-led content
- Develop a consistent brand voice and visual identity across all platforms
What We're Looking For
- A strong portfolio of social media content that demonstrably performs. Views, engagement, and growth
- Proven experience managing and growing accounts on TikTok, YouTube, Facebook, and/or LinkedIn
- Hands-on ability to film and edit content to a professional standard (experience with CapCut, Premiere Pro, Edits or similar)
- Deep understanding of what makes content work on each platform
- Creative thinker who can translate complex topics (investment cars, market data) into engaging, accessible content
- Self-starter with strong organisational skills and the ability to work independently
- Passion for cars, investing, or luxury assets is a big plus
What We Offer
- £35,000 per year
- A pivotal role in a fast-growing, founder-led brand
- Office-based in South West London, 5 days per week
- The opportunity to build and own a content function from the ground up
- Direct access to the founder and high-value investment car content
Head of Content in London employer: Autofolio Ltd
Autofolio is an exceptional employer for those passionate about cars and content creation, offering a pivotal role in a fast-growing, founder-led brand located in South West London. With a collaborative work culture that encourages creativity and innovation, employees have direct access to the founder and the opportunity to build a content function from the ground up. The company values personal growth and provides a supportive environment where your contributions can make a significant impact.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Content in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Autofolio Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Autofolio Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Autofolio Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Autofolio Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Content in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Autofolio Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Autofolio Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Autofolio Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Autofolio Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Autofolio Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Autofolio Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
