At a Glance
- Tasks: Own Fusion's messaging for EMEA, engaging with customers and driving impactful marketing campaigns.
- Company: Join Autodesk, a leader in innovative design and manufacturing software.
- Benefits: Competitive salary, bonuses, stock options, and a comprehensive benefits package.
- Other info: Dynamic remote work environment with opportunities for growth and collaboration.
- Why this job: Shape the future of design and manufacturing while making a real impact in the industry.
- Qualifications: 5-8+ years in product marketing, technical B2B software experience preferred.
The predicted salary is between 63000 - 77000 £ per year.
Autodesk Fusion is redefining how products get designed and made, bringing CAD, CAM, CAE, PCB, PDM & PLM together on one cloud platform at a price point that puts professional tools within reach of every engineer and every shop. EMEA is home to some of the world's most demanding design and manufacturing customers, from industrial design studios to precision machine shops to global manufacturers, and they don't buy generic messaging. They buy from people who understand their workflows, their tools, and their constraints. This role exists to make Fusion's story land in EMEA: grounded in real customer insight, technically credible, and sharp enough to win against entrenched incumbents.
What you'll do
- Own Fusion positioning and messaging for EMEA, adapting the global narrative to regional segments, industries, and competitive dynamics, and feeding what you learn back into the global story.
- Spend real time with customers: run discovery conversations with mechanical engineers, industrial designers, and shop owners across the region; identify their pain points, the language that resonates, and the objections that stall deals, then build that insight into messaging, campaigns, and enablement.
- Partner deeply with Campaigns, Demand Gen, and Growth Marketing: bring the positioning, use-case narratives, and customer proof that power their programs, and co-own the outcomes, you succeed when their funnels convert.
- Be the voice of the EMEA market internally: bring customer evidence, win/loss signal, and competitive intelligence to product, global PMM, and regional sales, and change decisions with it.
- Lead regional launches end-to-end: localized messaging, field and partner enablement, events, and post-launch adoption and turn each release into a demand-generating moment, not just an announcement.
- Build technically credible content, demos, use-case narratives, comparison assets.
Who you are
- 5–8+ years in product marketing for technical B2B software; CAD/CAM/PLM or adjacent design & manufacturing software experience strongly preferred.
- Technical enough to hold your own with a mechanical engineer or industrial designer; you understand parametric modeling, design-to-manufacture workflows, and why toolpaths matter. A mechanical engineering (or similar) degree, or hands-on experience as a practicing engineer/designer, is ideal.
- A messaging craftsperson: you shape positioning from first principles, test it with real customers, and iterate until it resonates; you don't ship copy you haven't validated.
- Genuinely customer-obsessed: you'd rather spend a day in a workshop or design studio than a week in a slide deck, and your best insights come from conversations, not reports.
- Fluent in the EMEA market: you understand regional buying dynamics, and you can navigate multi-country, multi-language GTM (English required; German, French, or another major European language a plus).
- You bring structure to ambiguity and operate fluidly between regional strategy and the details that make launches land.
The ideal candidate
- Has built PMM workflows with AI beyond the chat window. You've gone past using ChatGPT or Claude as a drafting assistant; you've stood up repeatable workflows: automated win/loss or call-transcript analysis, competitive monitoring agents, messaging testing pipelines, research synthesis systems, or custom GPTs/projects/skills your team actually uses. You can show us what you built and what it changed.
- Treats release marketing as an acquisition engine. You understand the difference between announcing a release and monetizing one. You've turned product releases into demand-generating motions, sequencing pre-launch anticipation, launch-moment campaigns, and post-launch nurture with Demand Gen and Growth so each release measurably drives signups, trials, and pipeline.
How we'll measure success
- Messaging that demonstrably resonates: validated with EMEA customers, adopted by field and partners, reflected in win rates.
- A steady flow of customer insight that changes global positioning, campaigns, or roadmap priorities.
- Regional launch and campaign outcomes: activation, adoption, and pipeline influenced in EMEA, measured jointly with Campaigns, Demand Gen, and Growth.
Who this role is not for
- If your job ends when the messaging doc ships. This role co-owns outcomes with Campaigns, Demand Gen, and Growth. You'll be in the funnel data, the campaign reviews, and the iteration loop.
- If you need a playbook. EMEA is a market we're actively figuring out.
- If technical depth is a stretch. Our customers will test you. If you can't get genuinely curious about how something is designed and machined, the credibility gap will show in the work.
- If AI is still a novelty in your workflow. We expect you to build with it, not experiment with it occasionally.
About Autodesk
Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.
We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.
When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!
Salary transparency
Salary is one part of Autodesk’s competitive compensation package. For Germany based roles, we expect a starting base salary between 77,000 EUR and 112,200 EUR. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.
Belonging
We take pride in cultivating a culture of belonging where everyone can thrive.
In-Person Onboarding and Identity Verification
This role may require in-person onboarding and/or in-person ID verification.
Are you an existing contractor or consultant with Autodesk? Please search for open jobs and apply internally (not on this external site).
Summary
Location: Germany - Remote; United Kingdom - Remote; Ireland - Remote
Type: Full time
Product & Technical Marketing, Fusion employer: Autodesk
Autodesk is an exceptional employer that fosters a dynamic and inclusive work culture, offering employees the flexibility of remote or hybrid work arrangements in the UK. With a strong emphasis on professional growth, Autodesk provides ample opportunities for skill development and career advancement, making it an ideal place for those looking to make a meaningful impact in the field of AI-driven business economics.
StudySmarter Expert Advice🤫
We think this is how you could land Product & Technical Marketing, Fusion
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Autodesk and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Autodesk are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Autodesk on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Autodesk. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product & Technical Marketing, Fusion
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Autodesk. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Autodesk:Show us that you’ve done your homework! In your application, briefly mention what you admire about Autodesk’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Autodesk
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Autodesk will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Autodesk, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
