Our team is growing, and we're looking for a motivated Lead Generation Executive (Account Reactivation) to help re-engage former customers and unlock significant growth opportunities across our existing account base.
The Role
Reporting directly to our Key Account Director, Isla Eadle, you will take ownership of a pre-qualified database of 1,000 lapsed B2B customer accounts, representing over £1 million in pipeline potential.
This is a fully office-based outbound sales role focused on account reactivation rather than cold calling blind data. You'll reconnect with former trade customers, identify current business needs, introduce Auto4's comprehensive product range, and create qualified opportunities for our Field Sales and Telesales teams.
Key Responsibilities
- Take ownership of a portfolio of 1,000 lapsed customer accounts, executing a structured outreach programme to re-engage previous buyers.
- Conduct high-volume outbound activity through phone calls, emails and LinkedIn to identify new sales opportunities.
- Qualify customer requirements by engaging with garage owners, workshop managers and purchasing decision-makers.
- Identify opportunities for consumable supply, tools, equipment and wider Auto4 product solutions.
- Assess customer needs and route qualified opportunities to the appropriate Field Sales or Telesales team members.
- Book qualified meetings, consultations and product demonstrations for the sales team where required.
- Act as the professional first point of contact for returning customers, rebuilding relationships and understanding previous buying behaviour.
- Maintain accurate CRM records, ensuring all communications, account updates and opportunity statuses are fully documented.
- Support the wider sales strategy by generating a consistent pipeline of high-quality leads and appointments.
What We're Looking For
- A confident and resilient individual who enjoys speaking with customers and achieving outbound activity targets.
- Excellent communication skills with a professional and persuasive telephone manner.
- Strong listening and questioning skills with the ability to identify commercial opportunities.
- A proactive and organised approach to managing a large account portfolio.
- The ability to work independently while remaining focused on team objectives and business goals.
- Previous experience in telesales, lead generation, customer service, recruitment sourcing or a similar customer-facing role would be advantageous.
- A positive attitude, strong work ethic and genuine desire to build a successful career in sales.
- Ability to work full-time from either our Didcot or Kirkby-in-Ashfield office.
Why Join Auto4?
At Auto4, you'll join a market-leading business with more than 40 years of industry experience and a reputation for supplying premium tyre consumables, tools and garage equipment to over 2,500 customers across the UK.
This is an excellent opportunity to work closely with senior leadership, receive hands-on training and develop a long-term career within a growing and ambitious organisation.
What We Offer
- Competitive basic salary with an achievable bonus structure linked directly to lead generation performance.
- Direct training, coaching and daily support from our Key Account Director, Isla Eadle.
- Clear career progression opportunities into Business Development, Field Sales and Account Management roles.
- Secure on-site parking.
- The opportunity to work with a well-established business serving some of the UK's largest tyre retailers and automotive companies.
Location: Didcot or Kirkby-in-Ashfield (Fully Office-Based)
Salary: Competitive Basic Salary + On-Target Bonus
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Lead Generation Executive employer: Auto4 Ltd.
Auto4 is an exceptional employer, offering a dynamic work culture that prioritises employee development and growth. As a Field Sales Manager, you will have the opportunity to lead a talented team while working closely with key customers in the automotive sector, all within a supportive environment that encourages innovation and collaboration. With over 40 years of industry experience, Auto4 provides a stable foundation for your career, along with the chance to make a meaningful impact in a company committed to excellence and customer satisfaction.
