At a Glance
- Tasks: Support PR and influencer marketing activities in the fast-paced fashion industry.
- Company: Join a dynamic team at a leading lifestyle fashion brand.
- Benefits: Gain hands-on experience, develop skills, and work in a collaborative environment.
- Other info: Diverse and inclusive workplace with opportunities for growth and creativity.
- Why this job: Be part of exciting campaigns and connect with influencers in the fashion world.
- Qualifications: 1-3 years in PR or influencer marketing, with a passion for fashion and social media.
The predicted salary is between 30000 - 40000 £ per year.
Reporting into the VP Consumer PR, the Coordinator PR and Influencer Marketing will support the execution and day‑to‑day operations of PR, influencer, and talent activity across the Lifestyle Fashion portfolio within the EMEAI region. This role is highly collaborative and hands‑on, supporting the delivery of product seeding, influencer gifting, campaign coordination, talent and agency communications, events, and administrative processes across multiple brands and markets. The Coordinator will play a key role in ensuring projects are delivered efficiently, partnerships are managed smoothly, and regional teams and partners are supported with best‑in‑class execution.
The ideal candidate is highly organised, proactive, detail‑oriented, and comfortable working in a fast‑paced environment where priorities can shift quickly. This role requires someone who is equally comfortable supporting strategic initiatives and rolling up their sleeves to manage operational execution.
What You’ll Be Working On
- Support the day‑to‑day execution of PR and influencer marketing activity across the Lifestyle Fashion portfolio in EMEAI.
- Coordinate product seeding and gifting initiatives across influencers, talent, media, stylists, and key partners.
- Manage gifting logistics including product tracking, shipping coordination, inventory management, approvals, and reporting.
- Support ongoing always‑on influencer engagement and relationship management across regional markets.
- Assist with influencer and talent campaign coordination including timelines, deliverables, content tracking, usage rights, approvals, and reporting.
- Work closely with Legal and external partners to support contract creation, editing, approvals, and processing for influencer, talent, and agency agreements.
- Coordinate with PR agencies, influencer agencies, licensees, and internal stakeholders to ensure smooth communication and campaign execution.
- Support media and influencer events, launches, press appointments, market activations, and brand experiences as required.
- Assist with preparing campaign recaps, coverage reports, influencer performance tracking, and presentation materials.
- Maintain and update influencer, media, and agency contact databases across markets.
- Monitor cultural trends, influencer activity, and competitor campaigns to support team insights and planning.
- Provide administrative and operational support across the PR and influencer function including invoices, budget tracking, PO support, meeting coordination, and status updates.
- Support sample management, showroom coordination, and product organisation where required.
- Work collaboratively across PR, Social, Creative, Brand Marketing, Licensing, and Commercial teams to support integrated campaign delivery.
What You’ll Bring
- 1‑3+ years’ experience in PR, influencer marketing, fashion marketing, communications, or talent relations.
- Strong interest in fashion, lifestyle, social media, influencer culture, and brand storytelling.
- Highly organised with strong attention to detail and the ability to manage multiple projects simultaneously.
- Comfortable working in a fast‑paced environment with a proactive and flexible approach.
- Strong communication and relationship management skills.
- Experience supporting gifting, seeding, influencer campaigns, events, or PR coordination is highly preferred.
- Ability to manage administrative processes and operational tasks with accuracy and efficiency.
- Confident working cross‑functionally with internal teams, agencies, and external partners.
- Strong proficiency in Microsoft Office, Google Workspace, and social/influencer tracking platforms is a bonus.
- Positive, collaborative attitude with a willingness to be hands‑on and support wherever needed.
Coordinator, PR & Influencer Marketing in London employer: Authenticbrandsgroup
Authentic is an exceptional employer that fosters a dynamic and inclusive work culture, particularly for the Coordinator, PR & Influencer Marketing role in the vibrant EMEAI region. With a strong emphasis on collaboration and employee growth, team members are encouraged to develop their skills while engaging in exciting projects within the fast-paced fashion industry. The company offers unique opportunities to work with diverse brands and influencers, ensuring that every day brings new challenges and rewards.
StudySmarter Expert Advice🤫
We think this is how you could land Coordinator, PR & Influencer Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Authenticbrandsgroup and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Authenticbrandsgroup are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Authenticbrandsgroup on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Authenticbrandsgroup. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Coordinator, PR & Influencer Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Authenticbrandsgroup. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Authenticbrandsgroup:Show us that you’ve done your homework! In your application, briefly mention what you admire about Authenticbrandsgroup’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Authenticbrandsgroup
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Authenticbrandsgroup will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Authenticbrandsgroup, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
