At a Glance
- Tasks: Join our team to identify and qualify leads in the exciting world of brand licensing.
- Company: Authentic Brands Group, a global leader in brand and entertainment.
- Benefits: Gain hands-on experience, mentorship, and access to a dynamic work environment.
- Other info: Work in a diverse and inclusive culture with opportunities for career growth.
- Why this job: Be part of a fast-growing company that redefines brand marketing and licensing.
- Qualifications: Sales experience is a must; bonus points for licensing sales knowledge.
The predicted salary is between 25650 - 31350 £ per year.
Who We Are
Authentic Brands Group (Authentic) is a global brand and entertainment platform that owns and invests in iconic intellectual property and cultural assets. It accelerates brands through a set of specialized businesses that combine powerful storytelling, premium content, unforgettable live experiences and global commerce. Through a network of more than 1,700 best-in-class licensees and strategic partners across 150 countries and expansive distribution, Authentic’s brands drive more than $38 billion in annual systemwide retail sales worldwide. Authentic’s diversified portfolio spans more than 50 brands and reaches nearly one billion social media followers.
Why Authentic
You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage.
What You'll Do
As a Coordinator, Business Development, you'll be a part of Authentic's Business Development training program, where you'll be trained in the nuts and bolts of the brand licensing business. You'll be mentored by experienced internal leaders who will advise and help you succeed and develop exceptional business acumen. You will assist in generating new business by identifying and qualifying leads to join Authentic's global network of licensing partners in the wholesale, retail, and online marketplace sectors. You will receive organisational support in driving prospecting efforts through lead generation tools and collaborating with our teams.
Your goal is to contact and present a compelling value proposition to target decision-makers and convert those prospects to leads through Authentic's qualification process. You must love the thrill of the hunt and possess a strong focus on business opportunities and sales.
What You'll Be Working On:
- Identify and qualify leads within the licensing universe, including manufacturers, wholesalers, retailers, and digital marketplaces.
- Understand each brand's value proposition in the Authentic portfolio and mould that into a compelling pitch to prospects.
- Establish and maintain an ongoing awareness of available merchandise categories across the portfolio and align those with target prospects.
- Develop, present, and hand-over qualified leads to Authentic Business Development Executives.
- Grow Authentic's partner database through continuous research, identification, and outreach to the licensing marketplace.
- Achieve target KPI's including qualified lead goals, target pipeline contribution, and outbound activity.
Must Haves:
- At least one successful sales position with a proven record of achievement is required.
- BONUS if you have prior licensing sales experience.
- Ideally 2 years of experience in a previous sales position.
- Understanding of sales methodologies (value selling, target account selling, solutions selling, strategic selling).
- Ability to thrive and work fast in a competitive environment.
- Ability to assess business opportunities and use data to inform decision making and persuade others.
- Ambitious and result-oriented with excellent communication skills.
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
Coordinator, Business Development in Whitehall employer: Authentic Brands Group
Authentic Brands Group is an exceptional employer that offers a dynamic and innovative work environment in the heart of New York City. With a strong focus on employee growth, diversity, and creativity, team members are empowered to drive impactful marketing strategies for iconic brands while collaborating with some of the brightest minds in the industry. The company fosters a culture of inclusivity and provides access to cutting-edge resources, making it an ideal place for those looking to make a meaningful impact in the world of fashion and lifestyle marketing.
