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- Tasks: Lead innovative marketing strategies for top lifestyle brands across digital and retail channels.
- Company: Join Authentic, the world's largest sports and entertainment licensing company with a global impact.
- Benefits: Enjoy a dynamic work environment with access to cutting-edge technology and creative freedom.
- Why this job: Be part of a diverse team driving brand evolution and making a real difference in the market.
- Qualifications: Bachelor’s degree and 5-6 years in brand marketing, preferably in fashion.
- Other info: Authentic values diversity and offers equal opportunities for all applicants.
The predicted salary is between 43200 - 72000 £ per year.
Manager, Integrated Marketing – Lifestyle Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world\’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace.
Why Authentic
You\’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we\’re saying is, this isn\’t your average day job. If you\’re hungry to drive ideas into action and own your career, let\’s chat. Our team is rapidly innovating to evolve and define the future of our brands.
What You\’ll Do
The Manager, Integrated Marketing EMEAI will support regional brand marketing efforts for key brands. Reporting to the Director, Integrated Marketing Lifestyle EMEAI, you\’ll leverage innovative planning and collaboration to build and evolve these brands to breakthrough initiatives in local markets, digital channels, and key retail accounts.
Implement brand strategy and marketing/digital plans to achieve brand goals and annual financial targets
Manage the implementation of 360-degree brand marketing, digital/social, and retail initiatives that drive brand awareness and license partner sales
Manage consistent, ongoing communication with both internal and external stakeholders ensuring activation plans, execution timelines, deliverables, and accountabilities are clear and aligned with the business
Participate in planning for all brand partners in EMEAI and global HQ using consumer trends and market data to identify brand growth opportunities
Integrate new licensees into the EMEAI integrated marketing ecosystem in partnership with global HQ
Submit well crafted and clear briefs for required assets into in-house and external creative teams
Build weekly /bi-weekly reporting related to EMEAI brand performance and opportunities. Compile and interpret analytics reporting across owned brands
Manage a brand marketing calendar to optimize posting schedule and engagement opportunities for brands
Working both organically and within a given budget, lead local execution of influencer and content marketing campaigns to promote across platforms
Moderate user generated content for use across channels and ensures that rights are requested and received from all influencers and users who tag the brands in photos.
Must Haves
Bachelor\’s Degree in marketing, business, or a similar field
A minimum of 5-6 years of experience in brand marketing and management; fashion brand marketing experience is required
Hands-on experience managing marketing in a brand licensing environment
Proven track record in creating and executing 360-degree brand and marketing campaigns, including campaign design, public relations, and digital/social media marketing
Demonstrated success conducting and incorporating detailed analyses into marketing planning and decision making
Seamless communication skills with strong in-room presentation capabilities
Must have strong computer proficiency with strength in MS Office, Keynote, Squarespace, Adobe suite, and all social media platforms
Willingness and ability to travel as the role requires
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Manager, Integrated Marketing - Lifestyle employer: Authentic Brands Group
Contact Detail:
Authentic Brands Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Manager, Integrated Marketing - Lifestyle
✨Tip Number 1
Familiarise yourself with the latest trends in integrated marketing, especially within the lifestyle and fashion sectors. This knowledge will not only help you during interviews but also demonstrate your passion for the industry.
✨Tip Number 2
Network with professionals in the marketing and licensing fields. Attend industry events or webinars to connect with potential colleagues and learn more about the company culture at Authentic.
✨Tip Number 3
Prepare to discuss specific examples of successful 360-degree marketing campaigns you've managed. Highlight your role in these projects and the impact they had on brand growth to showcase your expertise.
✨Tip Number 4
Research Authentic's brands and their current marketing strategies. Being able to speak knowledgeably about their portfolio and how you can contribute to their goals will set you apart from other candidates.
We think you need these skills to ace Manager, Integrated Marketing - Lifestyle
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand marketing and management, especially within the fashion industry. Use specific examples of campaigns you've executed that align with the role's requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for integrated marketing and your understanding of the lifestyle sector. Mention how your skills can contribute to Authentic's mission and values.
Highlight Key Achievements: In your application, focus on quantifiable achievements from your previous roles. For instance, discuss how you increased brand awareness or sales through innovative marketing strategies.
Showcase Communication Skills: Since the role requires seamless communication with stakeholders, provide examples of how you've successfully collaborated with different teams or managed client relationships in past positions.
How to prepare for a job interview at Authentic Brands Group
✨Know the Brand Inside Out
Before your interview, make sure you thoroughly research Authentic and its brands. Understand their market position, recent campaigns, and overall brand strategy. This knowledge will help you demonstrate your genuine interest and ability to contribute to their goals.
✨Showcase Your Integrated Marketing Experience
Be prepared to discuss your previous experience in integrated marketing, especially within the lifestyle or fashion sectors. Highlight specific campaigns you've managed, focusing on how you executed 360-degree marketing strategies and collaborated with various teams.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving skills and creativity. Think of examples where you've successfully navigated challenges in brand marketing, and be ready to explain your thought process and the outcomes.
✨Demonstrate Strong Communication Skills
As this role requires seamless communication with internal and external stakeholders, practice articulating your ideas clearly and confidently. Be ready to showcase your presentation skills, as you may need to present marketing strategies or campaign results during the interview.
