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- Tasks: Drive innovative brand marketing strategies and manage exciting campaigns across digital and retail channels.
- Company: Join the world's largest sports and entertainment licensing company, Authentic.
- Benefits: Access to cutting-edge resources, a dynamic work environment, and career growth opportunities.
- Why this job: Make a real impact in the lifestyle and entertainment industry while owning your career.
- Qualifications: 5-6 years of brand marketing experience, preferably in fashion, with strong analytical skills.
- Other info: Collaborative team culture with opportunities for travel and creative project execution.
The predicted salary is between 36000 - 60000 £ per year.
Manager, Integrated Marketing – Lifestyle
Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace.
Why Authentic
You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands.
What You’ll Do
The Manager, Integrated Marketing EMEAI will support regional brand marketing efforts for key brands. Reporting to the Director, Integrated Marketing Lifestyle EMEAI, you’ll leverage innovative planning and collaboration to build and evolve these brands to breakthrough initiatives in local markets, digital channels, and key retail accounts.
- Implement brand strategy and marketing/digital plans to achieve brand goals and annual financial targets
- Manage the implementation of 360-degree brand marketing, digital/social, and retail initiatives that drive brand awareness and license partner sales
- Manage consistent, ongoing communication with both internal and external stakeholders ensuring activation plans, execution timelines, deliverables, and accountabilities are clear and aligned with the business
- Participate in planning for all brand partners in EMEAI and global HQ using consumer trends and market data to identify brand growth opportunities
- Integrate new licensees into the EMEAI integrated marketing ecosystem in partnership with global HQ
- Submit well crafted and clear briefs for required assets into in-house and external creative teams
- Build weekly /bi-weekly reporting related to EMEAI brand performance and opportunities. Compile and interpret analytics reporting across owned brands
- Manage a brand marketing calendar to optimize posting schedule and engagement opportunities for brands
- Working both organically and within a given budget, lead local execution of influencer and content marketing campaigns to promote across platforms
- Moderate user generated content for use across channels and ensures that rights are requested and received from all influencers and users who tag the brands in photos.
Must Haves
- Bachelor’s Degree in marketing, business, or a similar field
- A minimum of 5-6 years of experience in brand marketing and management; fashion brand marketing experience is required
- Hands-on experience managing marketing in a brand licensing environment
- Proven track record in creating and executing 360-degree brand and marketing campaigns, including campaign design, public relations, and digital/social media marketing
- Demonstrated success conducting and incorporating detailed analyses into marketing planning and decision making
- Seamless communication skills with strong in-room presentation capabilities
- Must have strong computer proficiency with strength in MS Office, Keynote, Squarespace, Adobe suite, and all social media platforms
- Willingness and ability to travel as the role requires
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Manager, Integrated Marketing - Lifestyle employer: Authentic Brands Group
Contact Detail:
Authentic Brands Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Manager, Integrated Marketing - Lifestyle
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work and achievements. This is your chance to shine and demonstrate how you can bring value to the team at Authentic.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their marketing strategies and think about how you can contribute. Bring fresh ideas to the table – they’ll love your enthusiasm!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Authentic team. Let’s make it happen!
We think you need these skills to ace Manager, Integrated Marketing - Lifestyle
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Manager, Integrated Marketing - Lifestyle. Highlight your experience in brand marketing and management, especially in the fashion sector. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about integrated marketing and how you can drive ideas into action. Be authentic and let your personality come through – we love that!
Showcase Your Achievements: When detailing your experience, focus on specific achievements and results. Did you lead a successful campaign? Share the metrics! We’re all about data-driven decisions, so show us how you’ve made an impact.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, you’ll find all the info you need about the role and our company there!
How to prepare for a job interview at Authentic Brands Group
✨Know Your Brands
Before the interview, dive deep into the brands you'll be working with. Understand their market positioning, recent campaigns, and target audiences. This knowledge will help you demonstrate your passion for the role and show that you're ready to contribute from day one.
✨Showcase Your Campaign Success
Prepare specific examples of successful marketing campaigns you've managed in the past. Highlight your role in the planning and execution phases, and be ready to discuss the results. This will illustrate your hands-on experience and ability to drive brand awareness effectively.
✨Master the Metrics
Familiarise yourself with key performance indicators (KPIs) relevant to integrated marketing. Be prepared to discuss how you've used analytics to inform your strategies and improve campaign performance. This shows that you can blend creativity with data-driven decision-making.
✨Engage with Stakeholders
Think about how you've communicated with various stakeholders in previous roles. Be ready to share examples of how you've ensured alignment on marketing initiatives. This will highlight your seamless communication skills and your ability to manage relationships effectively.
