At a Glance
- Tasks: Drive innovative marketing campaigns for iconic brands across multiple channels.
- Company: Join Authentic Brands Group, a leader in global brand and entertainment.
- Benefits: Competitive salary, diverse workplace, and opportunities for career growth.
- Other info: Collaborative environment with a strong emphasis on diversity and inclusion.
- Why this job: Be part of a dynamic team transforming brands and making an impact.
- Qualifications: 8-10 years in integrated marketing with a focus on fashion or lifestyle.
The predicted salary is between 51750 - 63250 £ per year.
Who We Are
Authentic Brands Group (Authentic) is a global brand and entertainment platform that owns and invests in iconic intellectual property and cultural assets. It accelerates brands through a set of specialized businesses that combine powerful storytelling, premium content, unforgettable live experiences and global commerce. Through a network of more than 1,700 best-in-class licensees and strategic partners across 150 countries and expansive distribution, Authentic's brands drive more than $36 billion in annual systemwide retail sales worldwide. Authentic's diversified portfolio spans more than 50 brands and reaches nearly one billion social media followers.
What You'll Do
- Support the development and execution of integrated, multi-channel marketing campaigns across the Lifestyle Fashion portfolio in EMEAI.
- Lead regional marketing coordination and execution across digital, social, retail, influencer, experiential, PR, and paid media channels for specific brands.
- Manage monthly marketing meetings with licensees and regional partners across EMEAI, ensuring alignment on priorities, campaign plans, timelines, and deliverables across all Lifestyle brands.
- Build strong relationships with regional licensing partners and provide ongoing marketing support, guidance, and best practices to elevate local execution.
- Support the implementation of annual brand marketing plans and regional activations tied to key product launches, retail moments, collaborations, and seasonal campaigns.
- Ensure consistent and cohesive brand storytelling across all consumer touchpoints and regional markets.
- Support the adaptation and rollout of global campaigns and creative for regional markets, ensuring local relevance and executional excellence.
- Work closely with Social, PR, Creative, and Influencer teams to develop culturally relevant content and consumer engagement strategies.
- Collaborate with Commercial, Licensing, and Retail teams to support marketing initiatives that drive business growth and retail performance.
- Help identify partnership, activation, and audience growth opportunities across the region.
- Monitor campaign performance, consumer insights, market trends, and competitor activity to identify optimisation opportunities and inform future planning.
- Track marketing deliverables, timelines, budgets, and approvals to ensure projects are delivered efficiently and on schedule.
- Support reporting and performance analysis across campaigns, markets, and brand activations.
- Assist in the development of presentations, marketing recaps, strategic plans, and partner-facing materials.
- Help define effective ways of working across internal teams, external agencies, and regional partners.
What You'll Bring
- 8-10+ years' experience in integrated marketing, brand marketing, or consumer campaigns, ideally within fashion, lifestyle, retail, or entertainment brands.
- Proven experience managing integrated marketing campaigns across multiple channels and international markets.
- Strong understanding of digital, social, influencer, retail, experiential, and consumer marketing.
- Experience managing regional stakeholders, licensees, distributors, or external brand partners.
- Strong project management and organisational skills with the ability to manage multiple campaigns and priorities simultaneously.
- Strong commercial awareness and understanding of how marketing supports broader business objectives.
- Experience using consumer insights, cultural trends, and campaign performance data to inform marketing decisions.
- Hands-on knowledge of marketing planning, campaign execution, content development, and reporting tools.
- Strong proficiency in Microsoft Office, Keynote, and marketing reporting platforms.
- Willingness and ability to travel as required.
Fraud Alert: Unauthorized Job Offers and Impersonations
We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information. All legitimate Authentic job postings can be found only on our official website.
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com.
Marketing Officer (Immediate Start) in London employer: Authentic Brands Group
Authentic Brands Group is an exceptional employer that fosters a dynamic and innovative work culture in the heart of London. With a strong emphasis on employee growth, we offer ample opportunities for professional development and creative expression, allowing you to make a significant impact in the licensing and business development sector. Join us to be part of a fast-growing team where your contributions are valued and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Officer (Immediate Start) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Authentic Brands Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Authentic Brands Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Authentic Brands Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Authentic Brands Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Officer (Immediate Start) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Authentic Brands Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Authentic Brands Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Authentic Brands Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Authentic Brands Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Authentic Brands Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Authentic Brands Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
