At a Glance
- Tasks: Lead social media strategy and create innovative campaigns that engage global audiences.
- Company: Join Authentic Brands Group, a leader in sports, media, and lifestyle.
- Benefits: Access to resources, innovative tech, and a dynamic work environment.
- Other info: Fast-paced environment with opportunities for creativity and growth.
- Why this job: Shape the digital presence of iconic brands and drive cultural relevance.
- Qualifications: Experience in social media, creative strategy, and a passion for culture.
The predicted salary is between 80000 - 100000 £ per year.
Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders. A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences.
We are looking for a highly creative, strategically minded and culturally connected social media leader to shape the digital presence of one of the most globally recognised names in the world; leading the social media vision, creative direction and long-term platform strategy across a variety of global social media channels. We are looking for a creative thinker - someone who understands how to create moments, campaigns and storytelling that cut through the noise and drive genuine audience connection.
You will bring original thinking and an elevated creative point of view, with the confidence to champion bold ideas and push boundaries when appropriate. Working in the Marketing and Communications team, you will oversee campaign ideation, social media creative development and planning across platforms. While remaining hands-on with day-to-day execution, your focus will be setting strategy, leading creative direction and driving innovative social-first campaigns that feel authentic, culturally relevant and commercially impactful.
The ideal candidate has a deep understanding and curiosity for culture, audience behaviour and evolving platform trends across Instagram, TikTok, YouTube and emerging digital ecosystems. You understand how to leverage platform tools, algorithms and insights to maximise engagement, but instinctively lead with creativity and cultural relevance over formulaic tactics. You thrive in fast-paced environments and are equally comfortable building long-term strategic campaigns as you are reacting quickly to real-time cultural moments and opportunities.
Fundamental to everything you do will be strong creative instinct, audience understanding and a passion for creating best-in-class social content that grows and engages global fan communities.
What You’ll Be Working On
- Lead the social media strategy and social creative direction across all channels for personal and commercial posts.
- Develop innovative social campaigns, content concepts and storytelling opportunities that drive audience growth and engagement.
- Create and oversee social campaign planning.
- Partner closely with the Manager, Social Media, to own alongside them, day-to-day publishing and execution of social media campaigns and posts.
- Drive creative integration across the social assets for brand partnerships and commercial campaigns.
- Collaborate with internal creative, production, partnerships and communications teams to deliver culturally relevant content.
- Manage external agencies, creative partners and collaborators where required.
- Stay ahead of platform trends, audience behaviours and emerging technologies to evolve content strategy.
- Use insights, analytics and audience data to optimise content performance and growth.
- Balance long-term campaign planning with reactive real-time content opportunities.
- Maintain oversight of social reputation, audience sentiment and community engagement.
- Own reporting across social channels for internal stakeholders, as well as commercial partners.
Must Haves
- Several years of experience across social media, creative strategy, digital marketing, art direction or social media integrated campaigns.
- Experience working with high-profile talent or premium global brands with high profile ambassadors.
- Strong portfolio of innovative social campaigns and culturally impactful content.
- Deep understanding of Instagram, TikTok, YouTube and evolving social platforms.
- Highly creative with strong instincts for storytelling, visual direction and audience engagement.
- Confidence to champion ideas and influence senior stakeholders.
- Strong understanding of social trends, internet culture and platform behaviours.
- Excellent communication, collaboration and project management skills.
- Experience working in fast-paced agency, entertainment, sport, fashion or brand environment.
- Passionate about sport, fashion, entertainment and culture.
- Discreet, diplomatic and comfortable operating around high-profile individuals and confidential projects.
Director, Social Media in London employer: Authentic Brands Group
Authentic Brands Group is an exceptional employer that thrives on creativity and innovation, offering a dynamic work environment in the heart of New York City. With a strong focus on employee growth and inclusivity, team members are encouraged to push boundaries and contribute unique perspectives while accessing cutting-edge resources and technology. Join us to shape the future of iconic brands and engage with a diverse team dedicated to making a meaningful impact in the world of sports, media, and entertainment.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Social Media in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and engage on social media. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you land that interview, be ready to share your innovative ideas and past campaigns. Bring a portfolio that highlights your best work and demonstrates your understanding of cultural trends.
✨Tip Number 3
Stay ahead of the game by keeping up with social media trends. Research the latest platform updates and audience behaviours so you can discuss how you’d leverage them in your role. Authentic wants someone who’s not just reactive but proactive!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Authentic team and ready to dive into our vibrant culture.
We think you need these skills to ace Director, Social Media in London
Some tips for your application 🫡
Show Your Creative Side:When you're crafting your application, let your creativity shine! Use engaging language and showcase your unique perspective on social media. Remember, we’re looking for someone who can think outside the box and bring fresh ideas to the table.
Tailor Your Experience:Make sure to highlight your relevant experience in social media and digital marketing. We want to see how your background aligns with our mission at Authentic. Don’t just list your jobs; tell us how you’ve made an impact in previous roles!
Be Authentic:This is your chance to show us who you really are! Share your passion for culture, sports, and storytelling. We value authenticity, so don’t be afraid to let your personality come through in your writing.
Apply Through Our Website:We encourage you to apply directly through our official website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re serious about joining our team at Authentic!
How to prepare for a job interview at Authentic Brands Group
✨Know Your Platforms
Before the interview, dive deep into the social media platforms mentioned in the job description. Understand their unique features, audience demographics, and current trends. This will not only show your expertise but also your genuine interest in the role.
✨Showcase Your Creativity
Prepare a portfolio that highlights your best social media campaigns. Include examples that demonstrate your ability to create engaging content and tell compelling stories. Be ready to discuss your creative process and how you measure success.
✨Stay Culturally Relevant
Authentic values cultural relevance, so be prepared to discuss recent trends or viral moments in social media. Think about how you would leverage these trends for the brands you'll be working with. This shows you're not just reactive but also proactive in your approach.
✨Engage with Confidence
During the interview, don’t shy away from sharing bold ideas. Authentic is looking for someone who can champion innovative concepts. Practice articulating your thoughts clearly and confidently, as this will help you connect with the interviewers and showcase your leadership potential.
