At a Glance
- Tasks: Lead innovative PR strategies and shape brand narratives across EMEAI.
- Company: Authentic, a dynamic company redefining brands with creativity and innovation.
- Benefits: Inclusive workplace, diverse teams, and opportunities for career growth.
- Other info: Work in a fast-paced environment with global reach and exciting challenges.
- Why this job: Join a team of go-getters and make a real impact in the world of branding.
- Qualifications: Experience in PR, strong leadership skills, and a passion for storytelling.
The predicted salary is between 80000 - 120000 £ per year.
Why Authentic
You’ll be able to access the resources and scale, while leveraging innovative technology and a nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You’ll Do
As the Director, Consumer PR you’ll manage development and implementation of integrated brand communication strategies that drive relevancy and growth across the EMEAI region (inclusive of India) for Authentic’s portfolio of brands (across lifestyle & entertainment portfolio). Reporting directly to the SVP, Integrated Marketing EMEAI, with a dotted line into the VP of Global Public Relations, you’ll collaborate with the wider Global PR & Comms team, regional Integrated Marketing team, Brand Management team, as well as our brand partners, to develop and execute integrated communication strategies that drive relevancy and growth for Authentic’s portfolio in the region, which includes globally renowned brands Ted Baker, Brooks Brothers, Hunter, Juicy Couture, Judith Leiber, Nine West, Prince and more.
What you’ll be working on
- Strategic Leadership: Lead the creation and execution of integrated PR and communications strategies across the EMEAI region, aligning closely with Brand Management, Global Communications, and key commercial stakeholders.
- Media Relations & Storytelling: Build and leverage senior-level editorial relationships to secure high-impact coverage across fashion, lifestyle, and business media. Shape compelling narratives that position brands at the forefront of culture and conversation.
- Brand Reputation & Risk Management: Protect and manage brand reputation across EMEAI for the lifestyle and entertainment brands, identifying and escalating potential risks in real time. Partner closely with Corporate Communications on sensitive or high-impact issues to ensure globally-coordinated response strategies.
- Audience Growth & Relevance: Drive initiatives that expand brand.
Director, Consumer PR in London employer: Authentic Brands Group
Authentic Brands Group is an exceptional employer that fosters a dynamic and innovative work culture in the heart of London. With a strong emphasis on employee growth, we offer ample opportunities for professional development and creative expression, allowing you to make a significant impact in the licensing and business development sector. Join us to be part of a fast-growing team where your contributions are valued and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Consumer PR in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is your chance to shine and demonstrate how you can drive ideas into action, just like Authentic does!
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their values and recent campaigns. This will help you tailor your responses and show that you’re genuinely interested in being part of their innovative team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re proactive and serious about joining the Authentic family. Don’t miss out on this opportunity!
We think you need these skills to ace Director, Consumer PR in London
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about driving ideas into action and transforming brands. Share specific examples of your past experiences that align with our mission.
Tailor Your Application:Make sure to customise your CV and cover letter for the Director, Consumer PR position. Highlight relevant skills and experiences that match the job description. We love seeing candidates who take the time to connect their background with what we’re looking for!
Be Authentic:Just like our name suggests, we value authenticity. Be yourself in your application! Share your unique perspective and how it can contribute to our diverse team. We appreciate creativity and innovation, so don’t hold back!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Authentic Brands Group
✨Know Your Brands Inside Out
Before the interview, dive deep into Authentic's portfolio. Familiarise yourself with each brand's identity, values, and recent campaigns. This will not only show your genuine interest but also help you articulate how your experience aligns with their vision.
✨Craft Your Storytelling Skills
As a Director of Consumer PR, storytelling is key. Prepare examples of how you've shaped narratives in previous roles. Think about specific campaigns where your strategic leadership made a difference, and be ready to discuss the impact they had on brand perception.
✨Build Connections with Media Insights
Research current trends in fashion and lifestyle media. Be prepared to discuss how you would leverage your existing relationships with senior-level editors to secure coverage for Authentic’s brands. Highlight any successful media strategies you've implemented in the past.
✨Demonstrate Your Risk Management Acumen
Authentic values brand reputation highly. Prepare to discuss how you've identified and managed potential risks in previous roles. Share specific examples of how you’ve collaborated with corporate communications to navigate sensitive issues effectively.
