At a Glance
- Tasks: Lead social media strategy for iconic brands and drive audience engagement.
- Company: Join Authentic Brands Group, a global leader in brand and entertainment.
- Benefits: Competitive salary, inclusive culture, and opportunities for career growth.
- Other info: Work in a creative environment with global reach and diverse perspectives.
- Why this job: Be part of a dynamic team shaping the future of fashion marketing.
- Qualifications: Experience in social media marketing and a passion for lifestyle brands.
The predicted salary is between 59400 - 72600 £ per year.
Who We Are
Authentic Brands Group (Authentic) is a global brand and entertainment platform that owns and invests in iconic intellectual property and cultural assets.
It accelerates brands through a set of specialized businesses that combine powerful storytelling, premium content, unforgettable live experiences and global commerce.
Through a network of more than 1,700 best-in-class licensees and strategic partners across 150 countries and expansive distribution, Authentic’s brands drive more than $36 billion in annual systemwide retail sales worldwide.
Authentic’s diversified portfolio spans more than 50 brands and reaches nearly one billion social media followers.
Its roster includes Reebok, Champion, Shaquille O’Neal, David Beckham, Kevin Hart, Sports Illustrated, Elvis Presley, Muhammad Ali, Marilyn Monroe, GUESS, Aéropostale, Nautica, Eddie Bauer, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Izod, Van Heusen, Dockers, Ted Baker, Hart Schaffner Marx, Vince, Barneys New York, Judith Leiber, Quiksilver, Spyder, Billabong, Volcom, Roxy, RVCA, DC Shoes, Prince, Sperry and Hunter.
- For more information, visit corporate. authentic. com . Follow Authentic on
- Linked In ,
- Instagram and
We Chat .
Why Authentic
You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment.
What we’re saying is, this isn’t your average day job.
If you’re hungry to drive ideas into action and own your career, let’s chat.
Our team is rapidly innovating to evolve and define the future of our brands.
With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission.
We reimagine, evolve and transform brands!
At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage.
Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation.
Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You’ll Do
Reporting to the SVP, Integrated Marketing EMEAI, the Associate Director, Social Media will lead the digital and social strategy across our Lifestyle Fashion portfolio within the EMEAI region.
This role is responsible for driving audience growth, brand engagement, and commercial impact through innovative social-first marketing strategies, platform-native content, and integrated digital campaigns.
A key focus will be supporting and enabling licensees and regional partners with stronger, more effective social plans that elevate brand presence and drive performance across markets.
You will work cross-functionally with Brand, Commercial, Creative, PR, Retail, and Licensing teams to deliver best-in-class digital marketing initiatives that balance strategic thinking with hands-on execution.
Key Responsibilities
- Strategy & Growth
- Lead the social and digital marketing strategy across the Lifestyle Fashion portfolio in EMEAI, aligning global brand direction with regional market priorities and commercial objectives (own the Ted Baker London & Hunter global social accounts)
- Drive audience growth, engagement, and brand relevance through social-first and content-led marketing strategies.
- Partner closely with licensees and regional teams to improve social planning, campaign execution, and platform performance across markets.
- Develop integrated 360° marketing campaigns across key digital and social platforms including Meta, Tik Tok, You Tube, Pinterest, and emerging channels.
- Identify new opportunities for content, creator partnerships, digital activations, and platform innovation to support both brand and commercial growth.
- Act as a digital and social thought leader internally, embedding best practices, platform expertise, and evolving consumer trends across the organisation.
- Content & Campaign Execution
- Lead end-to-end execution of digital and social campaigns, ensuring high-quality delivery across multiple brands and territories.
- Translate brand and commercial objectives into clear, actionable social and content plans.
- Ensure campaigns are tailored for platform behaviour, audience engagement, and regional relevance.
- Support key seasonal launches, collaborations, retail moments, and major brand activations with impactful digital execution.
- Work closely with influencer and creator partners to deliver engaging, culturally relevant content campaigns.
- Performance & Optimisation
- Own social and digital performance reporting across the Lifestyle Fashion portfolio, including KPIs, dashboards, insights, and optimisation recommendations.
- Use audience, content, and campaign insights to continuously improve performance and engagement.
- Drive a full-funnel approach across awareness, engagement, conversion, and retention.
- Collaborate with paid media, ecommerce, retail, and licensing partners to maximise campaign effectiveness and ROI.
- Support digital budget planning and ensure investment is aligned to performance and strategic priorities.
- Platform & Community Leadership
- Define platform roles, content pillars, publishing cadence, and channel best practices across the portfolio.
- Ensure best-in-class execution across publishing, community management, creator collaborations, and social storytelling.
- Drive platform-native creative thinking tailored to each channel and audience.
- Stay ahead of trends, platform updates, and consumer behaviours to keep the brands culturally relevant and competitive.
- What You’ll Bring
- Multiple years of experience in social, digital, or integrated marketing, ideally within fashion, lifestyle, retail, or consumer brands.
- Strong understanding of social-first marketing, content strategy, influencer marketing, and audience growth.
- Proven experience running a global social account, developing content & scaling performance.
- Experience working with regional markets, partners, or licensees across EMEAI.
- Strong commercial awareness with the ability to connect brand storytelling to business results.
- Confident using performance insights, analytics, and reporting tools to guide decision-making and optimisation.
- Excellent stakeholder management and presentation skills, with the ability to influence across multiple teams and levels.
- Hands-on knowledge of social platforms, content publishing, analytics, and creative workflows.
- Strong proficiency across digital reporting tools, content editing software (e. g. adobe or similar)
- Fraud Alert: Unauthorized Job Offers and Impersonations
We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic.
These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information.
Please note
- All legitimate Authentic job postings can be found only on our official website (authentic. com) or through our verified Linked In page (https://www. linkedin. com/company/weareauthentic).
- Authentic does not conduct interviews over Teams or Zoom without prior email correspondence from a verified @authentic. com email address.
- We will never ask you for sensitive personal information, payment or banking details as part of the hiring process.
If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing peopleandculture@authentic. com.
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members.
We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic. com
To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here:
https://authentic. com/pages/privacy-policy
Associate Director, Social Media in London employer: Authentic Brands Group
Authentic Brands Group is an exceptional employer that offers a dynamic and innovative work environment in the heart of New York City. With a strong focus on employee growth, diversity, and creativity, team members are empowered to drive impactful marketing strategies for iconic brands while collaborating with some of the brightest minds in the industry. The company fosters a culture of inclusivity and provides access to cutting-edge resources, making it an ideal place for those looking to make a meaningful impact in the world of fashion and lifestyle marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Director, Social Media in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Authentic Brands Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Authentic Brands Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Authentic Brands Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Authentic Brands Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Associate Director, Social Media in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Authentic Brands Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Authentic Brands Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Authentic Brands Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Authentic Brands Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Authentic Brands Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Authentic Brands Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
