At a Glance
- Tasks: Lead innovative social and digital marketing strategies for iconic fashion brands.
- Company: Join Authentic Brands Group, a leader in sports, media, and lifestyle.
- Benefits: Access to cutting-edge resources, inclusive culture, and career growth opportunities.
- Other info: Collaborate with diverse teams and stay ahead of trends in a fast-paced industry.
- Why this job: Make an impact by driving brand engagement and audience growth in a dynamic environment.
- Qualifications: Experience in social and digital marketing, preferably in fashion or lifestyle sectors.
The predicted salary is between 60000 - 80000 £ per year.
Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders. A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences.
Reporting to the SVP, Integrated Marketing EMEAI, the Associate Director, Social & Digital Marketing will lead the digital and social strategy across our Lifestyle Fashion portfolio within the EMEAI region. This role is responsible for driving audience growth, brand engagement, and commercial impact through innovative social-first marketing strategies, platform-native content, and integrated digital campaigns. A key focus will be supporting and enabling licensees and regional partners with stronger, more effective social plans that elevate brand presence and drive performance across markets.
Key Responsibilities
- Strategy & Growth: Lead the social and digital marketing strategy across the Lifestyle Fashion portfolio in EMEAI, aligning global brand direction with regional market priorities and commercial objectives. Drive audience growth, engagement, and brand relevance through social-first and content-led marketing strategies. Partner closely with licensees and regional teams to improve social planning, campaign execution, and platform performance across markets. Develop integrated 360° marketing campaigns across key digital and social platforms including Meta, TikTok, YouTube, Pinterest, and emerging channels.
- Content & Campaign Execution: Lead end-to-end execution of digital and social campaigns, ensuring high-quality delivery across multiple brands and territories. Translate brand and commercial objectives into clear, actionable social and content plans. Ensure campaigns are tailored for platform behaviour, audience engagement, and regional relevance.
- Performance & Optimisation: Own social and digital performance reporting across the Lifestyle Fashion portfolio, including KPIs, dashboards, insights, and optimisation recommendations. Use audience, content, and campaign insights to continuously improve performance and engagement.
- Platform & Community Leadership: Define platform roles, content pillars, publishing cadence, and channel best practices across the portfolio. Ensure best-in-class execution across publishing, community management, creator collaborations, and social storytelling.
What You’ll Bring
- Multiple years of experience in social, digital, or integrated marketing, ideally within fashion, lifestyle, retail, or consumer brands.
- Strong understanding of social-first marketing, content strategy, influencer marketing, and audience growth.
- Proven experience running a global social account, developing content & scaling performance.
- Experience working with regional markets, partners, or licensees across EMEAI.
- Strong commercial awareness with the ability to connect brand storytelling to business results.
- Confident using performance insights, analytics, and reporting tools to guide decision-making and optimisation.
- Excellent stakeholder management and presentation skills, with the ability to influence across multiple teams and levels.
- Hands-on knowledge of social platforms, content publishing, analytics, and creative workflows.
- Strong proficiency across digital reporting tools, content editing software (e.g. Adobe or similar).
Associate Director, Social & Digital Marketing in London employer: Authentic Brands Group
Authentic Brands Group is an exceptional employer that champions creativity and innovation within a dynamic, inclusive work environment. With access to cutting-edge technology and a global network, employees are empowered to drive impactful marketing strategies while enjoying ample opportunities for professional growth and collaboration across diverse teams. Located in the vibrant heart of New York City, Authentic offers a unique blend of cultural engagement and career advancement, making it an ideal place for those eager to shape the future of iconic brands.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Director, Social & Digital Marketing in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect with people on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work in social and digital marketing. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their social media presence and think of innovative ideas you could bring to the role. Tailor your responses to show how you can drive audience growth and engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Authentic.
We think you need these skills to ace Associate Director, Social & Digital Marketing in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for social and digital marketing shine through! We want to see how excited you are about the role and the impact you can make at Authentic.
Tailor Your Experience:Make sure to highlight your relevant experience in social-first marketing and content strategy. We love seeing how your background aligns with our goals, so don’t hold back on those achievements!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so use bullet points or short paragraphs to make it easy for us to see your skills and experiences at a glance.
Apply Through Our Website:Don’t forget to submit your application through our official website! It’s the best way to ensure we receive your details directly and can consider you for this exciting opportunity.
How to prepare for a job interview at Authentic Brands Group
✨Know Your Brands
Before the interview, dive deep into Authentic's portfolio. Familiarise yourself with the brands you'll be working with, like Ted Baker and Hunter. Understanding their unique identities and recent campaigns will help you demonstrate your passion and insight during the conversation.
✨Showcase Your Digital Savvy
Be prepared to discuss your experience with social-first marketing strategies. Bring examples of successful campaigns you've led, especially in the fashion or lifestyle sectors. Highlight how you used data and insights to drive audience engagement and brand growth.
✨Prepare for Cross-Functional Collaboration
Since this role involves working with various teams, think of examples where you've successfully collaborated across departments. Be ready to share how you’ve aligned marketing strategies with commercial objectives and how you can bring that experience to Authentic.
✨Stay Ahead of Trends
Authentic values innovation, so come armed with knowledge about current trends in digital marketing and social media. Discuss how you would leverage emerging platforms and content types to keep the brands relevant and engaging in a fast-paced market.
