At a Glance
- Tasks: Lead social media strategy and create innovative campaigns that engage global audiences.
- Company: Join Authentic Brands Group, a leader in sports, media, and lifestyle.
- Benefits: Access to cutting-edge resources, a dynamic work environment, and career growth opportunities.
- Other info: Work with a diverse team in a fast-paced, innovative setting.
- Why this job: Shape the digital presence of iconic brands and drive cultural relevance.
- Qualifications: Experience in social media, creative strategy, and a passion for culture.
The predicted salary is between 80000 - 100000 £ per year.
Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long‑term value for all of its stakeholders. A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences.
We are looking for a highly creative, strategically minded and culturally connected social media leader to shape the digital presence of one of the most globally recognised names in the world; leading the social media vision, creative direction and long‑term platform strategy across a variety of global social media channels. We are looking for a creative thinker – someone who understands how to create moments, campaigns and storytelling that cut through the noise and drive genuine audience connection.
You will bring original thinking and an elevated creative point of view, with the confidence to champion bold ideas and push boundaries when appropriate. Working in the Marketing and Communications team, you will oversee campaign ideation, social media creative development and planning across platforms. While remaining hands‑on with day‑to‑day execution, your focus will be setting strategy, leading creative direction and driving innovative social‑first campaigns that feel authentic, culturally relevant and commercially impactful.
The ideal candidate has a deep understanding and curiosity for culture, audience behaviour and evolving platform trends across Instagram, TikTok, YouTube and emerging digital ecosystems. You understand how to lever platform tools, algorithms and insights to maximise engagement, but instinctively lead with creativity and cultural relevance over formulaic tactics. You thrive in fast‑paced environments and are equally comfortable building long‑term strategic campaigns as you are reacting quickly to real‑time cultural moments and opportunities. Fundamental to everything you do will be strong creative instinct, audience understanding and a passion for creating best‑in‑class social content that grows and engages global fan communities.
What You’ll Be Working On
- Lead the social media strategy and social creative direction across all channels for personal and commercial posts.
- Develop innovative social campaigns, content concepts and storytelling opportunities that drive audience growth and engagement.
- Create and oversee social campaign planning.
- Partner closely with the Manager, Social Media, to own alongside them, day‑to‑day publishing and execution of social media campaigns and posts.
- Drive creative integration across the social assets for brand partnerships and commercial campaigns.
- Collaborate with internal creative, production, partnerships and communications teams to deliver culturally relevant content.
- Manage external agencies, creative partners and collaborators where required.
- Stay ahead of platform trends, audience behaviours and emerging technologies to evolve content strategy.
- Use insights, analytics and audience data to optimise content performance and growth.
- Balance long‑term campaign planning with reactive real‑time content opportunities.
- Maintain oversight of social reputation, audience sentiment and community engagement.
- Own reporting across social channels for internal stakeholders, as well as commercial partners.
Must Haves
- Several years of experience across social media, creative strategy, digital marketing, art direction or social media integrated campaigns.
- Experience working with high‑profile talent or premium global brands with high profile ambassadors.
- Strong portfolio of innovative social campaigns and culturally impactful content.
- Deep understanding of Instagram, TikTok, YouTube and evolving social platforms.
- Highly creative with strong instincts for storytelling, visual direction and audience engagement.
- Confidence to champion ideas and influence senior stakeholders.
- Strong understanding of social trends, internet culture and platform behaviours.
- Excellent communication, collaboration and project management skills.
- Experience working in fast‑paced agency, entertainment, sport, fashion or brand environment.
- Passionate about sport, fashion, entertainment and culture.
- Discreet, diplomatic and comfortable operating around high‑profile individuals and confidential projects.
Director, Social Media employer: Authentic Brands Group
Authentic Brands Group is an exceptional employer that thrives on creativity and innovation, offering a dynamic work environment in the heart of New York City. With a strong focus on employee growth, Authentic provides access to cutting-edge resources and a culture that celebrates diversity and collaboration, empowering you to drive impactful social media strategies for globally recognised brands. Join a team of passionate go-getters who are redefining the future of marketing and storytelling, while enjoying the unique advantages of working in a vibrant metropolitan setting.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Social Media
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and engage on social media. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your creativity! When you’re at interviews or networking events, don’t just talk about your experience—bring examples of your work. Whether it’s a portfolio or case studies, let your innovative ideas shine through.
✨Tip Number 3
Stay updated on trends! Make sure you’re aware of the latest happenings in social media and digital marketing. This will not only help you in interviews but also show that you’re passionate and engaged with the industry.
✨Tip Number 4
Apply through our website! We want to see your application come through directly. It shows initiative and gives you a better chance of being noticed by our hiring team. Plus, you’ll be one step closer to joining our awesome crew!
We think you need these skills to ace Director, Social Media
Some tips for your application 🫡
Show Your Creative Side:When you're crafting your application, let your creativity shine! Use engaging language and showcase your unique storytelling skills. Remember, we’re looking for someone who can cut through the noise, so don’t be afraid to think outside the box.
Tailor Your Application:Make sure to tailor your application specifically for the Director, Social Media role. Highlight your experience with social media strategies and campaigns that resonate culturally. We want to see how you can bring our brands to life!
Be Authentic:Authenticity is key! Share your genuine passion for culture, sports, and entertainment in your application. We value diverse perspectives, so let us know what makes you tick and how you can contribute to our innovative environment.
Apply Through Our Website:Don’t forget to apply through our official website! It’s the best way to ensure your application gets into the right hands. Plus, it shows you’re serious about joining our team at Authentic.
How to prepare for a job interview at Authentic Brands Group
✨Know Your Platforms
Make sure you have a deep understanding of Instagram, TikTok, and YouTube. Research the latest trends and how they impact audience engagement. Be ready to discuss specific examples of successful campaigns you've led on these platforms.
✨Showcase Your Creativity
Prepare a portfolio that highlights your most innovative social media campaigns. Be ready to explain your creative process and how you developed concepts that resonated with audiences. Authentic is looking for someone who can push boundaries, so don’t hold back!
✨Understand the Brand
Familiarise yourself with Authentic's brands and their unique stories. Think about how you can leverage storytelling in your social media strategy. During the interview, demonstrate how your vision aligns with their mission to create long-term value through culture and commerce.
✨Be Ready to Collaborate
Collaboration is key in this role. Prepare examples of how you've successfully worked with cross-functional teams or external partners. Highlight your communication skills and how you’ve managed projects to ensure everyone is aligned and moving towards a common goal.
