Director, Integrated Marketing

About Authentic

Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best‑class partners to optimize long‑term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000‑plus freestanding stores and shop‑in‑shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media.

What You’ll Do

• The Director, Integrated Marketing – EMEAI will work to shape, lead and execute the consumer marketing strategy across EMEAI for multiple global Authentic brands.
• This role will work to drive demand and consumer engagement, elevate brand identity and ensure cohesive brand storytelling across multiple consumer touch points by focusing on content development, integrated marketing management, creative, and marketing strategy.
• This role embraces strategic planning and execution, oversees brand building, and drives best‑in‑class support and enablement for our brand licensing partners within the EMEAI region.
• This role will be responsible for developing relationships with regional licensing partners and delivering Authentic‑owned marketing initiatives that drive awareness of our brands, through product and experiential launches in media, events, merchandise, and endorsements rooted in the annual brand plan.
• The Director will liaise regularly with internal and external partners to ensure that marketing plans are on budget, goals are being met, and to support sales and brand initiatives.

What You’ll Be Working On

• Developing and executing integrated, multi‑media marketing projects with an emphasis on digital.
• Building integrated, omni‑channel marketing programs that generate effective outcomes in media and social media impressions through celebrity/influencer associations.
• Secure promotional partnerships in region and introduce Authentic brands to more diverse audiences.
• Drive consumer awareness of brands to secure and solidify a loyal and growing fan base.
• Build brands creative strategy, leading marketing campaigns internally and externally with partners and the wider Integrated Marketing team.
• Lead regional brand campaign performance and growth opportunities that align with Authentic strategic goals.
• Lead development and execution of local marketing strategies that drive global brand strategy and ties to overall brand goals and financial targets.
• Oversee the implementation, and performance of brand marketing initiatives in support of each brand’s vision and business goals in region.
• Collaborate with internal stakeholders on ongoing brand development and provide marketing direction and expertise that contributes to business growth and audience engagement.
• Lead monthly brand meetings with internal partners and critical licensees and create joint activation plans with clearly defined deliverables, timelines, and accountabilities.
• Identify ongoing research needs by brand; manage research projects, present findings to key stakeholders, and make informed recommendations for action.
• Participate in brand strategy planning; identify target consumer and retail audience; determine tiering needs; analyse consumer trends and market data, and identify brand growth opportunities.
• Facilitate consistent brand messaging across all consumer touch points, working closely with the communications team.
• Lead and facilitate best‑in‑class partner support and management, assuring the delivering of outstanding marketing service and support to licensing partners.
• Work with Business Development and Brand Management to achieve licensing and business growth goals in region.
• Oversee development and ongoing revision of brand guidelines.
• Lead brand planning, seasonal storytelling and campaign adaptation for EMEAI markets.
• Oversee 360‑degree consumer campaign execution including digital, retail, influencer, experiential and paid media.
• Translate consumer insights, trends and competitive intelligence into actionable strategies for the team.
• Work with the VP, Integrated Marketing to manage the EMEAI consumer marketing budget across brands, ensuring efficient spend and impactful insights.
• Track KPIs and provide executive‑level reports on campaign and brand performance in region.
• Collaborate with global teams to ensure consistency and align strategies on seasonal trends and activations.
• Conduct competitor, consumer and seasonal trend analysis.

Must Haves

• Minimum 8+ years of experience in consumer brand marketing and management.
• Background in the Fashion, Beauty and Lifestyle sector, working within consumer marketing with broad experience in media, content, endorsements, digital, and integrated marketing plans.
• Lead digital and influencer campaign structure.
• Proven track record in creating and executing strategic brand and marketing campaigns and initiatives that resonate across multiple consumer touch points.
• Strong understanding of influencer and social media marketing.
• Strong analytical and research skills.
• Excellent verbal communication, written communication, and presentation skills.
• A confident, action‑oriented mindset.
• Must have strong computer proficiency with strength in MS Office. (Word, Excel, PowerPoint, etc.)

Authentic is an equal‑opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.