Director, Social Media in London

Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long‑term value for all of its stakeholders. A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences.

We are looking for a highly creative, strategically minded and culturally connected social media leader to shape the digital presence of one of the most globally recognised names in the world; leading the social media vision, creative direction and long‑term platform strategy across a variety of global social media channels.

The ideal candidate has a deep understanding and curiosity for culture, audience behaviour and evolving platform trends across Instagram, TikTok, YouTube and emerging digital ecosystems. You understand how to lever platform tools, algorithms and insights to maximise engagement, but instinctively lead with creativity and cultural relevance over formulaic tactics.

You will be working on:

• Leading the social media strategy and social creative direction across all channels for personal and commercial posts.
• Developing innovative social campaigns, content concepts and storytelling opportunities that drive audience growth and engagement.
• Creating and overseeing social campaign planning.
• Partnering closely with the Manager, Social Media, to own day‑to‑day publishing and execution of social media campaigns and posts.
• Driving creative integration across the social assets for brand partnerships and commercial campaigns.
• Collaborating with internal creative, production, partnerships and communications teams to deliver culturally relevant content.
• Managing external agencies, creative partners and collaborators where required.
• Staying ahead of platform trends, audience behaviours and emerging technologies to evolve content strategy.
• Using insights, analytics and audience data to optimise content performance and growth.
• Balancing long‑term campaign planning with reactive real‑time content opportunities.
• Maintaining oversight of social reputation, audience sentiment and community engagement.
• Owning reporting across social channels for internal stakeholders, as well as commercial partners.

Must Haves:

• Several years of experience across social media, creative strategy, digital marketing, art direction or social media integrated campaigns.
• Experience working with high‑profile talent or premium global brands with high profile ambassadors.
• Strong portfolio of innovative social campaigns and culturally impactful content.
• Deep understanding of Instagram, TikTok, YouTube and evolving social platforms.
• Highly creative with strong instincts for storytelling, visual direction and audience engagement.
• Confidence to champion ideas and influence senior stakeholders.
• Strong understanding of social trends, internet culture and platform behaviours.
• Excellent communication, collaboration and project management skills.
• Experience working in fast‑paced agency, entertainment, sport, fashion or brand environment.
• Passionate about sport, fashion, entertainment and culture.
• Discreet, diplomatic and comfortable operating around high‑profile individuals and confidential projects.

Authentic is an equal‑opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.