At a Glance
- Tasks: Lead marketing strategy and drive growth for iconic wine brands across the UK and Europe.
- Company: Join Australian Vintage, a B Corp certified business committed to sustainability and innovation.
- Benefits: Enjoy flexible working, generous parental leave, and support for further education.
- Other info: Be part of a culture that values creativity and offers excellent career growth opportunities.
- Why this job: Make a real impact in a dynamic environment with ambitious and collaborative teams.
- Qualifications: Proven leadership in commercial marketing within FMCG or consumer goods.
The predicted salary is between 60000 - 80000 £ per year.
Calling all commercially sharp marketing leaders. This one’s for you.
About Us
Australian Vintage (AV) is an ASX-listed, B Corp certified business and one of the wine industry’s most exciting growth stories. We have world-class vineyards, wineries and production capabilities across key global markets and a genuine commitment to sustainability with a Net Zero 2040 target. But what really sets us apart is our people and the culture they’ve built. We’re ambitious, collaborative and we move fast. You’ll join a business that’s large enough to own household brands, yet entrepreneurial enough for your ideas to have real impact. You’ll have the autonomy to shape strategy, the backing to launch innovation, the opportunity to influence major UK retailers and the chance to leave your mark on brands enjoyed by millions around the world.
Our Brands
Meet some of our brands: McGuigan, Australia’s most awarded wine brand and #1 bottled red in its price range; MadFish, one of Australia’s most loved premium Western Australian labels; Poco Vino, our newest challenger brand reinventing how people enjoy wine through beautifully designed mini bottles; and many more, including exclusive partnerships with internationally recognised brands like Graham Norton Wines.
About the role
This is a big job, and a genuinely exciting one. Based at our London Bridge office with hybrid flexibility, you’ll join the UK Leadership Team, partner closely with the Head of Sales and report directly to the Global CMO, playing a key role in shaping strategy and driving growth across one of our most important international markets. You’ll directly lead Brand and Shopper, with Category reporting in on a dotted line, bringing together commercial strategy, retailer partnerships, consumer insight and brand building to unlock real growth. This isn’t a role where marketing sits apart from the business. You’ll be right in the middle of it, shaping portfolio direction, influencing investment decisions and making things happen.
- You’ll lead Commercial marketing strategy across the UK & Europe
- A portfolio of market-leading and challenger wine brands
- Portfolio growth through innovation, premiumisation and category strategy
- Joint Business Planning with major retail partners including Tesco and Sainsbury’s
- Brand, Shopper Marketing and Innovation
- Annual planning, investment and marketing performance
- Cross‑functional leadership across Sales, Finance and Supply Chain
- Long‑term commercial growth planning as part of the UK Leadership Team
You’ll bring:
- Proven commercial marketing leadership within FMCG or a consumer goods business
- Strong commercial, customer and category thinking
- A successful track record of launching innovation and driving growth
- Experience partnering with major retail customers
- Inspirational leadership with the ability to build and develop high‑performing teams
- Excellent communication and influencing skills, with confidence engaging senior stakeholders
- A strategic mindset balanced with a hands‑on approach to execution
What we offer
We’re proud to offer a strong benefits package that we know can make a big difference to work life and life outside of work:
- Primary carer parental leave offering 26 weeks paid leave
- Loyalty leave
- Work from Anywhere benefit, offering flexibility to work remotely
- Birthday leave
- Volunteer days
- Further education and study support
- Flexible working
- Mental health and wellbeing training and support
- Annual product allowance
- Options to purchase additional annual leave
- Sabbaticals and career breaks
- Continuation of superannuation while on paid and unpaid parental leave
If this sounds like the opportunity you’ve been waiting for, we’d love to hear from you.
Head of Marketing employer: Australian Vintage
At Australian Vintage, we pride ourselves on being an exceptional employer that champions innovation and sustainability within the wine industry. Our London Bridge office fosters a dynamic and collaborative work culture, offering employees the autonomy to shape strategies and make impactful decisions while enjoying a robust benefits package that includes flexible working arrangements, generous parental leave, and opportunities for personal growth. Join us to be part of a team that values ambition and creativity, where your contributions will resonate across our renowned brands enjoyed by millions worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Australian Vintage and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Australian Vintage are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Australian Vintage on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Australian Vintage. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Australian Vintage. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Australian Vintage:Show us that you’ve done your homework! In your application, briefly mention what you admire about Australian Vintage’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Australian Vintage
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Australian Vintage will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Australian Vintage, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
