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- Tasks: Plan and optimise PPC campaigns to drive leads and maximise ROI.
- Company: Join a dynamic team in Doncaster focused on innovative digital marketing solutions.
- Benefits: Enjoy flexible working, generous leave, and career progression opportunities.
- Why this job: Be part of a results-driven culture that values creativity and data-driven decisions.
- Qualifications: 2+ years in digital paid media with strong analytical skills required.
- Other info: Opportunity for growth in a fast-paced environment with a focus on innovation.
The predicted salary is between 36000 - 54000 £ per year.
Location: Doncaster
Job type: Full time, Permanent
Pay: Up to £45,000
Hours: Monday to Friday 9:00am – 5:30pm
Benefits Package:
- Flexible working available.
- Generous annual leave
- Company Pension
- Career progression
- Subsidised on-site parking
Are you an enthusiastic Digital Paid Media Specialist that can plan, develop, and execute our paid media campaigns to achieve our commercial targets?
Are you a results-driven individual looking to grow leads by developing, implementing, and managing high-performing PPC campaigns across multiple platforms?
As a Digital Paid Media Specialist, you will be required to:
- Plan, execute, and optimise PPC campaigns across Google Ads, Microsoft Ads, and Meta for Business, with a focus on lead generation.
- Monitor, analyse, and report on campaign performance, making data-driven decisions to maximise ROI.
- Deliver clear, accurate, and insightful channel reporting to stakeholders.
- Keep informed of market trends and competitor activity to identify growth opportunities.
- Collaborate closely with the wider marketing team to develop compelling ad creatives and messaging.
- Partner with the Head of CRO to design and test landing pages that improve conversion rates and quality scores.
- Champion a culture of A/B testing to continuously improve campaign performance.
- Stay up to date with industry trends, platform updates, and digital marketing best practices to ensure our campaigns remain innovative and competitive.
The ideal candidate will be:
- 2+ years of hands-on experience managing digital paid media campaigns in a growth-focused environment.
- Proven success working within a target-driven sales or trading context.
- Strong knowledge and experience with Google Ads bid strategies and campaign automation tools.
- Track record of using data analysis to inform and drive optimisation decisions.
- Experience managing paid media budgets across multiple channels.
- Desirable: Agency-side experience.
- Desirable: Familiarity with programmatic display advertising.
- Desirable: Experience using SA360/CM360 and business intelligence tools such as Power BI or Tableau.
Key Skills & Competencies:
- Proficient in Google Ads, Microsoft Ads, and Meta for Business.
- Experience with Performance Max and demand generation campaigns.
- Skilled in A/B and multivariate testing methodologies and statistical significance analysis.
- Comfortable working within a compliance-driven environment.
- Understanding of tag management and UTM tracking (desirable).
- Strong analytical and logical thinking, with the ability to communicate complex findings clearly through written and verbal channels.
Digital Paid Media Specialist employer: Austin Banks
Contact Detail:
Austin Banks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Paid Media Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in digital paid media, especially around Google Ads and Meta for Business. This will not only help you during interviews but also show your passion for the field.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who specialise in PPC campaigns. Engaging with industry experts can provide insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've managed. Highlight your analytical skills and how you've used data to drive decisions, as this aligns closely with what we're looking for.
✨Tip Number 4
Stay updated on the latest features and tools within Google Ads and Microsoft Ads. Being knowledgeable about new functionalities can set you apart from other candidates and demonstrate your commitment to continuous learning.
We think you need these skills to ace Digital Paid Media Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with digital paid media campaigns, particularly focusing on PPC. Include specific examples of successful campaigns you've managed and the results achieved.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention how your skills align with the job requirements, especially your experience with Google Ads and data analysis.
Showcase Relevant Skills: Emphasise your proficiency in tools like Google Ads, Microsoft Ads, and Meta for Business. If you have experience with A/B testing or programmatic advertising, make sure to highlight that as well.
Prepare for Potential Questions: Think about how you would discuss your past experiences in managing PPC campaigns. Be ready to explain your approach to optimising campaigns and how you use data to drive decisions.
How to prepare for a job interview at Austin Banks
✨Showcase Your PPC Expertise
Be prepared to discuss your hands-on experience with PPC campaigns. Highlight specific examples of successful campaigns you've managed, focusing on the strategies you used and the results achieved.
✨Demonstrate Data-Driven Decision Making
Since the role requires making data-driven decisions, come equipped with examples of how you've used analytics to optimise campaigns. Discuss tools you've used, like Google Ads or Power BI, to analyse performance and drive improvements.
✨Stay Current with Industry Trends
Research recent trends in digital marketing and be ready to discuss them. Showing that you're informed about the latest updates in platforms like Google Ads and Meta for Business will demonstrate your commitment to staying competitive.
✨Prepare for Collaborative Scenarios
The job involves working closely with the marketing team and other stakeholders. Think of examples where you've successfully collaborated on projects, particularly in developing ad creatives or optimising landing pages.
