Digital Paid Media Specialist

Job Title: Digital Paid Media Specialist Location: Doncaster Job type: Full time, Permanent Pay: Up to £45,000 Hours: Monday to Friday 9:00am – 5:30pm Benefits Package * Flexible working available. * Generous annual leave * Company Pension * Career progression * Subsidised on-site parking 1. Are you an enthusiastic Digital Paid Media Specialist that can plan, develop, and execute our paid media campaigns to achieve our commercial targets? 2. Are you a results-driven individual looking to grow leads by developing, implementing, and managing high-performing PPC campaigns across multiple platforms? As a Digital Paid Media Specialist, you will be required to: * Plan, execute, and optimise PPC campaigns across Google Ads, Microsoft Ads, and Meta for Business, with a focus on lead generation. * Monitor, analyse, and report on campaign performance, making data-driven decisions to maximise ROI. * Deliver clear, accurate, and insightful channel reporting to stakeholders. * Keep informed of market trends and competitor activity to identify growth opportunities. * Collaborate closely with the wider marketing team to develop compelling ad creatives and messaging. * Partner with the Head of CRO to design and test landing pages that improve conversion rates and quality scores. * Champion a culture of A/B testing to continuously improve campaign performance. * Stay up to date with industry trends, platform updates, and digital marketing best practices to ensure our campaigns remain innovative and competitive. The ideal candidate will be: * 2+ years of hands-on experience managing digital paid media campaigns in a growth-focused environment. * Proven success working within a target-driven sales or trading context. * Strong knowledge and experience with Google Ads bid strategies and campaign automation tools. * Track record of using data analysis to inform and drive optimisation decisions. * Experience managing paid media budgets across multiple channels. * Desirable: Agency-side experience * Desirable: Familiarity with programmatic display advertising. * Desirable: Experience using SA360/CM360 and business intelligence tools such as Power BI or Tableau. Key Skills & Competencies * Proficient in Google Ads, Microsoft Ads, and Meta for Business. * Experience with Performance Max and demand generation campaigns. * Skilled in A/B and multivariate testing methodologies and statistical significance analysis. * Comfortable working within a compliance-driven environment. * Understanding of tag management and UTM tracking (desirable). * Strong analytical and logical thinking, with the ability to communicate complex findings clearly through written and verbal channels. Call us today on (phone number removed), to discuss this position