Social Media Manager in London

Neve Jewels Group is a UK headquartered, digital-first jewellery company redefining modern luxury through made-to-order design, ethical craftsmanship, and global e-commerce across its brands: Diamonds Factory, Austen & Blake, and Sacet.

Austen & Blake is a premium jewellery brand offering bespoke and made-to-order engagement rings, wedding rings and fine jewellery. Known for its design expertise, personal consultations and craftsmanship, Austen & Blake serves customers through a combination of digital touchpoints and physical showrooms. This role is dedicated exclusively to the Austen & Blake brand.

The Social Media Manager owns how Austen & Blake shows up across social platforms, translating our bespoke, experience-led jewellery brand into compelling, consistent and high-performing social storytelling. This is a hands‐on, creative and commercially aware role. You will take full ownership of social strategy and execution across Instagram, TikTok, Facebook and LinkedIn, ensuring our content reflects the emotion, craftsmanship and personal nature of the Austen & Blake experience. Social is a critical brand and demand channel for Austen & Blake.

This role exists to elevate brand desirability, grow engaged communities, and connect customers to our showrooms, craftsmanship and life‐moment storytelling, not simply to post content. You will work closely with brand, creative, retail and workshop teams to ensure social media authentically represents who we are, how we work, and why customers choose Austen & Blake for some of the most important moments of their lives.

• Full ownership of the Austen & Blake social media strategy and day‐to‐day execution
• Accountability for content quality, brand consistency, engagement and audience growth
• Authority to test, learn and optimise content formats, platforms and paid social activity
• Responsibility for ensuring social aligns to brand positioning, tone of voice and experience standards
• A key contributor to the brand's digital and experience‐led marketing strategy

• Austen & Blake social media channels and content calendar
• Community management and social engagement
• Influencer partnerships, gifting and collaborations
• Paid social planning, execution and optimisation

This role owns social execution and performance. Brand leadership sets direction, standards and priorities.

• Develop and own the Austen & Blake social media strategy aligned to brand and commercial objectives
• Plan and manage the social content calendar, ensuring a consistent and elevated brand narrative
• Lead day‐to‐day execution including publishing, scheduling, and community engagement
• Ensure all content reflects the premium, bespoke and experience‐led nature of the brand

• Create and deliver high‐quality content that brings to life craftsmanship, design, life moments and in‐store experience
• Work with creative teams to develop visually compelling, on‐brand content
• Capture and curate content from showrooms, workshops and events
• Develop educational and behind‐the‐scenes content that builds trust and authority

• Build and nurture an engaged Austen & Blake social community
• Manage influencer gifting, partnerships and collaborations aligned to brand values
• Monitor social sentiment and actively manage customer interaction and feedback

• Plan, execute and optimise paid social activity across Meta, TikTok and LinkedIn
• Track performance, engagement and growth, sharing insights and recommendations
• Use testing and iteration to continuously improve content effectiveness
• Conduct social listening and trend analysis
• Feed customer and community insights into wider brand, retail and marketing teams
• Stay close to emerging platforms, formats and cultural moments relevant to the brand

• Austen & Blake social channels feel premium, human and unmistakably on‐brand
• Strong, sustained growth in engaged audiences and meaningful interaction
• Social content that clearly supports showroom traffic, brand awareness and demand
• A clear link between social storytelling and the real Austen & Blake experience
• Confident ownership of social, with strong collaboration across teams

• 3+ years’ experience managing social media for a brand or agency
• Proven experience delivering content and campaigns across multiple platforms
• Experience working with paid social and performance reporting
• Background in luxury, fashion, jewellery or premium consumer brands preferred
• Strong creative instinct with a sharp eye for detail and brand consistency
• Hands‐on, organised and comfortable owning execution end‐to‐end
• Confident communicator who collaborates well across teams
• Commercially aware, with a test‐and‐learn mindset
• Customer‐obsessed, with high personal standards

• A social media professional who wants real ownership and accountability
• Someone excited by building a brand, not just managing channels
• A creative thinker who also cares about performance and results
• Someone energised by pace, collaboration and growth

• Candidates looking for a purely strategic or hands‐off role
• Profiles focused solely on content creation without performance accountability
• Those uncomfortable working closely with retail, workshops and the detail of the brand

• Join a fast‐growing business where your contributions matter and your ideas are valued
• Work in a supportive, transparent environment that encourages innovation and excellence
• Enjoy flexibility with 3 days a week in our vibrant Hatton Garden office and 2 days working from home
• Flexi hours - start your day between 8am and 10am, then finish between 4pm and 6pm
• Comprehensive Vitality private healthcare, offering access to high quality medical support and wellness benefits
• Enjoy your birthday with an extra day of leave to celebrate
• Access to Perkbox for exclusive discounts, rewards, and wellbeing benefits to help you make the most of your work‐life balance
• 25 days annual leave + bank holidays
• Enhanced maternity and paternity leave entitlements

If your application is successful, you’ll receive an initial phone screening call with our Talent Acquisition team, followed by a round of interviews with the hiring manager and selected stakeholders. Throughout the process, you’ll receive feedback following each round of interview(s) with regular updates on how the recruitment process is going. If we find there’s a perfect match, you’ll be offered and onboarded into the world of Team A&B!

Please bear with us, we do receive large volume of applications, and unfortunately, we’re only able to respond to candidates who have been shortlisted.

We’re an equal opportunity employer, if you don’t meet every requirement, we still encourage you to apply.

At Austen & Blake we are committed to providing a work environment that supports, inspires, and respects all individuals. We do not discriminate on the basis of gender, race, colour, religion, age, disability, belief, sexual orientation, marital status, or is disadvantaged by conditions or requirements which cannot be shown.

Discover more about life at Austen & Blake by following our LinkedIn page and social media channels.