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- Tasks: Lead the brand experience and marketing strategy for Austen & Blake, shaping its premium identity.
- Company: Neve Jewels Group, a digital-first jewellery company redefining modern luxury.
- Benefits: Flexible working hours, private healthcare, extra birthday leave, and exclusive discounts.
- Why this job: Be a key player in transforming a luxury brand and creating memorable customer experiences.
- Qualifications: 10+ years in brand or marketing roles, preferably in luxury sectors.
- Other info: Join a supportive team where your ideas truly matter and career growth is encouraged.
The predicted salary is between 72000 - 84000 ÂŁ per year.
Neve Jewels Group is a UK headquartered, digital‑first jewellery company redefining modern luxury through made‑to‑order design, ethical craftsmanship, and global e‑commerce across its brands: Diamonds Factory, Austen & Blake, and Sacet.
Austen & Blake is a premium jewellery brand offering bespoke and made‑to‑order engagement rings, wedding rings and fine jewellery. Known for its design expertise, personal consultations and craftsmanship, Austen & Blake serves customers through a combination of digital touchpoints and physical showrooms. This role is dedicated exclusively to the Austen & Blake brand.
Austen and Blake is at a defining stage of its brand journey. We have strong foundations, loyal customers and a growing footprint. What we are building now is something more intentional, more emotionally connected and more premium in how it feels at every touchpoint. This role exists to own that shift.
As Brand Experience and Marketing Director, you will take full responsibility for how the Austen and Blake brand shows up in the world. Not just in marketing, but in real experiences, behaviour, tone and detail. You will lead the brand strategically, while staying close to the work, shaping ideas, guiding execution and holding standards day in, day out.
Purpose of the role:
- To elevate Austen and Blake into a truly distinctive, premium jewellery brand by delivering a consistent, thoughtful and emotionally engaging experience across marketing, retail, digital and customer touchpoints.
Key responsibilities:
- Brand ownership and experience
- Act as the ultimate owner and guardian of the Austen and Blake brand
- Own and evolve brand experience principles, playbooks and non‑negotiables
- Ensure consistency of brand tone, look, feel and behaviour across all touchpoints
- Sweat the details that shape how the brand is felt, not just how it is presented
- Work closely with Retail, Sales and Operations to ensure the brand is lived in‑store and through customer interaction
- Lead all brand and marketing activity across social, PR, events, campaigns and storytelling
- Set direction for brand campaigns, launches and seasonal moments, staying close from concept through to delivery
- Ensure all communication feels human, warm, confident and premium
- Partner closely with the ecommerce team to align brand, content and experience across digital journeys
- Set and uphold the creative vision across photography, video, content, campaigns and in‑store assets
- Personally review and shape creative output to ensure quality, consistency and brand alignment
- Guide how stories are told visually and verbally, ensuring clarity, emotion and intent
- Balance creative ambition with commercial reality without compromising standards
- Lead and develop teams across marketing, creative, content and copywriting
- Create a culture of ownership, pride and accountability
- Set clear expectations, give direct and supportive feedback and raise standards through example
- Be present and involved, supporting teams while staying close to execution
- Work closely with Merchandising and Product teams on launches, positioning and storytelling
- Ensure collections are introduced in a way that feels emotionally compelling and commercially clear
- Shape how product is presented, described and experienced by customers
- Work in close partnership with Retail, Ecommerce, Customer Experience and Operations teams
- Translate brand ambition into practical, executable actions across the business
- Act as a trusted brand voice at leadership level, balancing creativity with operational reality
Who we are looking for:
- 10+ years’ experience working in brand, marketing or experience‑led roles, with time spent operating at senior or director level
- A proven background in premium, luxury or emotionally led categories such as jewellery, fashion, lifestyle or hospitality
- Experience leading and developing teams across marketing, creative, content and copywriting
- Strong instinct for brand, storytelling and customer experience, with the confidence to make clear decisions and stand behind them
- Comfortable setting direction while remaining close to the work, reviewing detail and ensuring execution is right
- High emotional intelligence, sound judgement and exceptional attention to detail
- Someone who takes pride in doing things properly and genuinely cares about how things feel for customers and teams
What this role is not:
- Not a performance marketing role
- Not a brand role disconnected from reality
This is a leadership role for someone who is present, accountable and deeply involved.
What success looks like:
- A clearer, more confident and more distinctive Austen and Blake brand
- Customers who feel genuinely cared for and emotionally connected
- Stores, campaigns and communications that feel aligned and intentional
- Teams who understand the brand and are proud to represent it
- A brand experience that is consistent, elevated and unmistakably Austen and Blake
Why this role matters:
This is a rare opportunity to shape a brand at a meaningful moment, with real influence, real responsibility and the freedom to build something lasting. If you believe a brand is built through experience, leadership and detail, and you want to be hands‑on in creating something special, we would love to hear from you.
What we offer:
- Join a fast‑growing business where your contributions matter and your ideas are valued
- Work in a supportive, transparent environment that encourages innovation and excellence
- Enjoy flexibility with 3 days a week in our vibrant Hatton Garden office and 2 days working from home
- Flexi hours - start your day between 8am and 10am, then finish between 4pm and 6pm
- Comprehensive Vitality private healthcare, offering access to high quality medical support and wellness benefits
- Enjoy your birthday, with an extra day of leave to celebrate
- Access to Perkbox for exclusive discounts, rewards, and wellbeing benefits to help you make the most of your work‑life balance
- 25 days annual leave
Brand Experience and Marketing Director in London employer: Austen & Blake
Contact Detail:
Austen & Blake Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Experience and Marketing Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the jewellery and luxury sectors. Attend events, join online forums, and don’t be shy about reaching out to industry leaders on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your passion for the brand! When you get that interview, make sure to express your love for Austen & Blake and what makes their approach to jewellery special. Share your ideas on how to elevate the brand experience and demonstrate that you’re already thinking like a leader.
✨Tip Number 3
Prepare for those tricky questions! Think about how you can showcase your experience in premium brands and your ability to lead teams. Use specific examples from your past roles to illustrate your points. Practice makes perfect, so run through potential questions with a friend or mentor.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you note to express your appreciation for the opportunity. This is a great chance to reiterate your enthusiasm for the role and remind them why you’d be a fantastic fit for the team at Austen & Blake.
We think you need these skills to ace Brand Experience and Marketing Director in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the Austen & Blake brand shine through. We want to see how much you care about creating a premium experience and how you can contribute to our journey.
Tailor Your Experience: Make sure to highlight your relevant experience in brand and marketing roles, especially in luxury or emotionally led categories. We’re looking for someone who understands the nuances of premium branding, so connect your past work to what we do at Austen & Blake.
Be Authentic: We value genuine communication, so keep your tone warm and confident. Share your story and how it aligns with our mission. Authenticity is key in making a connection with us!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with Austen & Blake.
How to prepare for a job interview at Austen & Blake
✨Know the Brand Inside Out
Before your interview, dive deep into Austen & Blake's brand values, products, and customer experience. Understand their unique selling points and how they differentiate themselves in the luxury jewellery market. This knowledge will help you articulate how you can elevate the brand and connect emotionally with customers.
✨Showcase Your Leadership Style
As a director-level candidate, it's crucial to demonstrate your leadership approach. Prepare examples of how you've successfully led teams in the past, particularly in creative and marketing roles. Highlight your ability to foster a culture of ownership and accountability, as well as how you’ve guided teams through challenging projects.
✨Be Ready for Creative Discussions
Expect to engage in discussions about creative vision and brand storytelling during the interview. Bring along examples of past campaigns or projects that showcase your creative thinking and execution. Be prepared to discuss how you balance creativity with commercial realities, ensuring that your ideas align with the brand's premium positioning.
✨Emphasise Emotional Intelligence
Given the importance of emotional connection in this role, be ready to discuss how you’ve used emotional intelligence in your previous positions. Share specific instances where you’ve made decisions based on understanding customer needs or team dynamics. This will show that you genuinely care about how things feel for both customers and colleagues.
