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- Tasks: Create and manage engaging social media content across platforms like Instagram, TikTok, and Facebook.
- Company: Join Aurora, a leading manufacturer of high-quality, huggable toys with a fun culture.
- Benefits: Gain hands-on experience in social media marketing and work with a creative team.
- Other info: Opportunity to collaborate with influencers and develop your skills in a dynamic environment.
- Why this job: Be part of a brand that spreads joy through toys and storytelling.
- Qualifications: Experience in managing social media accounts and a passion for creativity.
The predicted salary is between 30000 - 40000 ÂŁ per year.
We are looking for a creative and organised Social Media Coordinator to manage and grow Aurora World's social media presence. This role focuses on brand storytelling, product promotion, audience engagement, and trend-driven content across multiple platforms.
Key Responsibilities
- Plan, create, and publish engaging content across platforms such as Instagram, Facebook, TikTok, X (Twitter), Linked-In and Pinterest
- Write on-brand captions that reflect Aurora World's playful, warm, and family-friendly tone
- Manage dayâtoâday community engagement: comments, messages, and mentions
- Monitor trends, memes, and viral formats relevant to toys, gifts, and lifestyle content
- Work closely with the Digital Marketing Coordinator to increase sales and traffic to the DTC platform.
- Develop and maintain a monthly social media content calendar
- Support product launches, seasonal campaigns, and brand initiatives
- Analyse performance using platform insights and reporting tools
- Recommend improvements based on engagement, reach, and audience growth
- Work closely with marketing, sales, and design teams
- Coordinate with photographers, designers, and influencers when required
- Ensure brand consistency across all social channels
Influencer & Campaign Support
- Assist with influencer outreach and collaborations, if the need arises
- Track campaign performance and deliver reports
Skills & Experience
- Proven experience managing social media accounts for a brand or business
- Strong writing and communication skills
- Understanding of major social media platforms and trends
- Creative eye for visuals and storytelling
- Excellent organisation and timeâmanagement skills
- Experience in toys, gifting, lifestyle, or consumer products
- Basic graphic design or video editing skills (e.g. Canva, Adobe, CapCut)
- Knowledge of paid social advertising
- Familiarity with influencer marketing
Personal Attributes
- Creative, enthusiastic, and detailâoriented
- Passion for social media, toys, and brand storytelling
- Able to work independently and as part of a team
The Company
Aurora is a leading manufacturer in the global gift industry, producing highâend, soft and huggable toys. Renowned for high quality and innovation, the Company makes products that appeal to all age groups from infants and upwards, and is known for its message of "Gift of Smiles". The Company owns some wellâknown brands including the hugely successful Palm Pals range. In addition, Aurora also manufactures and distributes popular licenses such as The Gruffalo, Dr. Seuss, Peanuts and The Moomins.
Social Media Coordinator in Basingstoke employer: AURORA WORLD LTD.
Contact Detail:
AURORA WORLD LTD. Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Social Media Coordinator in Basingstoke
â¨Tip Number 1
Get your social media game on point! Before applying, make sure your own profiles reflect the creativity and brand storytelling that Aurora is after. Show off your skills by posting engaging content that aligns with their playful and warm tone.
â¨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn to get the inside scoop on the company culture and what they value in a Social Media Coordinator. A little insider info can go a long way in your application process.
â¨Tip Number 3
Prepare for the interview by brushing up on the latest trends in social media and toy marketing. Be ready to discuss how you can leverage these trends to boost Aurora's online presence and engage their audience effectively.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, it shows youâre genuinely interested in being part of the Aurora family.
We think you need these skills to ace Social Media Coordinator in Basingstoke
Some tips for your application đŤĄ
Show Your Creative Side: When applying for the Social Media Coordinator role, let your creativity shine through! Use engaging language and showcase your unique style in your application. Remember, weâre looking for someone who can tell a story, so donât hold back!
Tailor Your Application: Make sure to customise your application to reflect our brand's playful and warm tone. Highlight your experience with social media management and how it aligns with our mission at Aurora World. We want to see how you can contribute to our storytelling!
Highlight Relevant Skills: Donât forget to mention any skills that are relevant to the role, like graphic design or video editing. If youâve got experience with tools like Canva or Adobe, let us know! This will help us see how you can enhance our social media presence.
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way for us to receive your application and ensures youâre considered for the role. Plus, it shows youâre serious about joining our team at Aurora World!
How to prepare for a job interview at AURORA WORLD LTD.
â¨Know Your Platforms
Before the interview, make sure youâre well-versed in the major social media platforms mentioned in the job description. Familiarise yourself with their unique features and recent trends, especially those relevant to toys and lifestyle content. This will show your potential employer that youâre not just a user but someone who understands how to leverage these platforms effectively.
â¨Showcase Your Creativity
Prepare a portfolio of your previous work that highlights your creative skills in social media management. Include examples of engaging content you've created, such as graphics or videos, and be ready to discuss your thought process behind them. This will demonstrate your ability to align with Aurora Worldâs playful and warm brand tone.
â¨Engagement is Key
Be prepared to discuss how you would manage community engagement. Think of specific strategies you could implement to respond to comments and messages, and how you would handle any negative feedback. Showing that you can maintain a positive brand image while engaging with the audience will set you apart.
â¨Data-Driven Decisions
Familiarise yourself with social media analytics tools and be ready to talk about how you would use data to inform your content strategy. Discuss how you would analyse performance metrics to recommend improvements. This shows that you understand the importance of measuring success and are proactive in optimising content for better engagement.